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The Strategic Designer: Tools & Techniques for Managing the Design Process Paperback – April 28, 2011

ISBN-13: 978-1600617997 ISBN-10: 1600617999 Edition: 1st

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Frequently Bought Together

The Strategic Designer: Tools & Techniques for Managing the Design Process + A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide) + Managing the Design Process-Concept Development: An Essential Manual for the Working Designer
Price for all three: $63.22

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Product Details

  • Paperback: 304 pages
  • Publisher: HOW Books; 1 edition (April 28, 2011)
  • Language: English
  • ISBN-10: 1600617999
  • ISBN-13: 978-1600617997
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #145,465 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

With over 20 years experience in design management, David Holston has worked in a variety of organizations including higher education, fortune 50 companies and small start-ups. He served as a lead designer for General Electric, Martin Marietta and Lockheed Martin Services companies before becoming Senior Art Director at the Philadelphia advertising firm Signature Communications. Currently, Holston is the Director of Design at the nation's second largest university, The University of Texas at Austin, where he is responsible for the development and management of the university's brand positioning, brand identity and marketing communications.


More About the Author

For the past twenty five years Dave Holston has worked in the fields of public affairs, marketing, advertising, communication planning and design management for leading organizations including General Electric, Martin Marietta, Lockheed Martin, The University of Texas and the Georgia Institute of Technology - helping them take a strategic design approach that integrates organizational goals, internal and external analysis and implementation. Dave is a regular speaker at national design conferences and is a contrbutor to HOW Design and PRINT magazine.

In Dave's book, The Strategic Designer: Tools and techniques for managing the design process, he present a framework that helps designers manage the increasing complexity of design problems, design "in context" to their target audiences and be accountable through measurement.

Dave is also the author of the book Design for Online Engagement: SEO, Content and Design Optimization for Designers and Editors in which he outlines the process for developing Web sites that consider search optimization, design, content and evaluation of Web sites.

When Dave's not thinking about communication and design he can be found playing old blues tunes on his National Steel guitar, drawing, sailing, writing or just hanging out with his wife, two daughters and their trusty hound dog Violet in beautiful Midtown Atlanta.

Interests include: brand development, strategy formulation, team management, project management and design process. Dave's primary area of interest is in design process, including phases of design research, ideation, concept development, design development and calculating design ROI. Integrated marketing communication, brand development, design management, design process, design research, competitive strategy, concept development, design development, and calculating design ROI.


www.the-strategic-designer.com
www.linkedin.com/in/daveholston
http://twitter.com/DaveHolston
www.youtube.com/StrategicDesigner

Customer Reviews

4.2 out of 5 stars
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Easy to read, tons of great insight.
Marie Poulin
Conclusion: The Strategic Designer is a must-have book for designers, those who manage design projects and those who work with designers in a collaborative setting.
Randall S. Deutsch
Right off the bat, the book talks about what a prospective client needs from a designer, and it is much more than Design.
Andrew Staple

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Andrew Staple on September 5, 2011
Format: Paperback
The Strategic Designer was a great book to read, and more importantly, made me think.

Right off the bat, the book talks about what a prospective client needs from a designer, and it is much more than Design. Most all of us know this, but David seems to be very good at explaining exactly why, and giving examples. As more and more people get involved with design, professionals need to find a way to show their continued value to prospective clients. This book covers quite a few examples of what a designer should know, and its that dreaded "business" word, but its the truth.

The book would be worth its price and more with just the above info, but David also goes into detail about Design Strategy, and the many ways you can go about going from research, to concept, to finished product and enjoy your collaboration with clients at the same time. Most seasoned designers will know much of the information in this book, but its more of a smack of reality that the time is now to get serious about the entire Process of Design and Business as a designer.
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1 of 1 people found the following review helpful By Amazon Addict on January 3, 2013
Format: Kindle Edition Verified Purchase
I only read about 1/4 of this book and found it interesting, however the kindle version was almost unreadable. I really hate how the kindle fire versions present photos in books like this. I'm almost to the point of only buying print copies of design books :(.
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5 of 7 people found the following review helpful By Randall S. Deutsch on May 23, 2011
Format: Paperback Verified Purchase
You don't need to be a graphic designer to benefit from the best practices espoused in this magnificent new book. A must-have for designers, those in design management and anyone who works with designers.

Based on over 100 interviews with designers, researchers and educators, The Strategic Designer by David Holston provides an overview of the design process and designer's best practices.

The Strategic Designer: Tools and techniques for managing the design process, published by F+W Media and HOW Design, is billed as a Strategic Graphic Design Thinking book.

Despite this categorization, the subject matter transcends graphic design and can be universally applied to any of the design trades and professions including product and environmental design.

The book description will sound familiar to anyone working in architecture and related design professions:

As designers look for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems, they are seeing that they must not only be experts in form, but must also have the ability to collaborate, to design in context and be accountable through measurement.

By adopting a process that considers collaboration, context and accountability, designers move from makers of things to strategists.

The book focuses on the designer's workflow, ideation techniques, client relationships and methods for measuring the success of their projects.

An excellent foreward by Shawn M McKinney gets things off to a fast start - which, alone, is worth the investment in the book.

Each chapter covers a specific design phase emphasis, providing a practical step-by-step approach, complete with tools and techniques.
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