More About the Author
For the past twenty five years Dave Holston has worked in the fields of public affairs, marketing, advertising, communication planning and design management for leading organizations including General Electric, Martin Marietta, Lockheed Martin, The University of Texas and the Georgia Institute of Technology - helping them take a strategic design approach that integrates organizational goals, internal and external analysis and implementation. Dave is a regular speaker at national design conferences and is a contrbutor to HOW Design and PRINT magazine.
In Dave's book, The Strategic Designer: Tools and techniques for managing the design process, he present a framework that helps designers manage the increasing complexity of design problems, design "in context" to their target audiences and be accountable through measurement.
Dave is also the author of the book Design for Online Engagement: SEO, Content and Design Optimization for Designers and Editors in which he outlines the process for developing Web sites that consider search optimization, design, content and evaluation of Web sites.
When Dave's not thinking about communication and design he can be found playing old blues tunes on his National Steel guitar, drawing, sailing, writing or just hanging out with his wife, two daughters and their trusty hound dog Violet in beautiful Midtown Atlanta.
Interests include: brand development, strategy formulation, team management, project management and design process. Dave's primary area of interest is in design process, including phases of design research, ideation, concept development, design development and calculating design ROI. Integrated marketing communication, brand development, design management, design process, design research, competitive strategy, concept development, design development, and calculating design ROI.