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The Strategy of Campaigning: Lessons from Ronald Reagan and Boris Yeltsin Paperback – August 5, 2008


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Product Details

  • Paperback: 356 pages
  • Publisher: University of Michigan Press (August 5, 2008)
  • Language: English
  • ISBN-10: 0472033190
  • ISBN-13: 978-0472033195
  • Product Dimensions: 1 x 5.8 x 8.8 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,091,453 in Books (See Top 100 in Books)

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1 of 3 people found the following review helpful By Ansel H. Cowan on March 28, 2008
Format: Hardcover
I heard an interview with the author of this book on POTUS 08 on XM Radio. It was a fscinating discussion, so I ordered the book. The book was a great presentation of how successful politicians can change the election environment by framing the debate on their issues. It also illustrates that there are few "overnight" successes in politics.
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More About the Author

Bruce Bueno de Mesquita is Professor of Politics at New York University and a Senior Fellow at the Hoover Institution.

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The Strategy of Campaigning: Lessons from Ronald Reagan and Boris Yeltsin
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