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"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holdenthese guys know their stuff and it works!" Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." Dan Nimer, President, DNA Group
This book is great if have the smarts to relate it specific to your needs. Great read so far and have already used some of the suggestions.Published on February 3, 2013 by Bernice
The Strategy and tactics of pricing a Guide to Profitable Decision making is the best book of Pricing concepts I have found anywhere. Read morePublished on January 13, 2007 by Risto
Nagle's book has become the defacto standard for value-based pricing. Prior to Nagle, value-based pricing was the holy grail of New Product Development. Read morePublished on June 26, 2006 by BB
This book is packed with very useful advice. It forces you to consider aspects of pricing that would typically be ignored. As a bonus, the book doesn't read like a textbook.Published on March 28, 2006 by S. Miner
This is the book for anyone who wants to "get it" when it comes to truly understanding the science and art of pricing.Published on October 28, 2005 by Robert Waite
I have an MS in Economics, and the discussion is clear and readable, with loads of ideas you can apply immediately.
Well worth the money.
The Strategy and Tactics of Pricing stands out as one of the best business books I've read. The Nagle book elevates the subject of pricing to the level it deserves, and moves it... Read morePublished on July 26, 2004 by P. Mykleby
A must-have practical guide for any marketing executive, interested in improving his organization's performance.Published on May 5, 2004