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The 21 Success Secrets of Self-Made Millionaires Hardcover – January 15, 2001

ISBN-13: 978-1583762059 ISBN-10: 1583762051 Edition: 1st

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The 21 Success Secrets of Self-Made Millionaires + The 100 Absolutely Unbreakable Laws of Business Success + Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed
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Product Details

  • Series: The Laws of Success Series
  • Hardcover: 83 pages
  • Publisher: Berrett-Koehler Publishers; 1st edition (January 15, 2001)
  • Language: English
  • ISBN-10: 1583762051
  • ISBN-13: 978-1583762059
  • Product Dimensions: 5.8 x 0.5 x 8.8 inches
  • Shipping Weight: 8.5 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #171,343 in Books (See Top 100 in Books)

Editorial Reviews

From the Publisher

IN HIS BOOK The 100 Absolutely Unbreakable Laws of Business Success, Brian Tracy drew on his thirty years of experience and knowledge to present a set of principles or "universal laws" that lie behind the success of business people everywhere, in every kind of enterprise, large and small. This latest volume, The 21 Success Secrets of Self-Made Millionaires, is made up of entirely new material that shows how anyone, no matter where they are in life at this moment, can become a millionaire.

The advice in this book is based on Brian Tracy’s twenty-five years of research, teaching, and personal experience on the subject of self-made millionaires. Tracy himself used these ideas to rise from humble beginnings to become a millionaire. And Tracy has discovered that all successful people practice these 21 success secrets, whether they’re consciously aware of it or not. In The 21 Success Secrets of Self-Made Millionaires Tracy not only identifies and defines each success secret, but also reveals its source and foundation, illustrates how it functions in the world, and shows how to apply it in life and work through specific steps and practical exercises that everyone can use.

Easy to read, easy to understand, and easy to apply, The 21 Success Secrets of Self-Made Millionaires shows how anyone can cultivate the habits and behaviors that will enable them to achieve not just financial independence, but success in any area of life.

Because, as Tracy writes, "The most important part of achieving great success is not the money. It is the kind of person you have to become to earn that money and hold onto it."

About the Author

Brian Tracy

Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. A dynamic and inspiring speaker, he addresses thousands of people each year on the subjects of personal and professional development, including the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and The Million Dollar Round Table. Prior to founding his own firm, Brian Tracy International, he had successful careers in sales and marketing, investments, real estate development, distribution, and management consulting. Tracy is the author of thirteen previous books including the bestselling book Maximum Achievement. He is also the author/narrator of numerous bestselling audiocassette programs, including The Psychology of Achievement and How to Start and Succeed in Your Own Business.

Books by the author:

The 100 Absolutely Unbreakable Laws of Business Success

More About the Author

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined.

Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.

He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.

Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.

He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in Solana Beach, California.

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Customer Reviews

The format of all the book is useless.
Juan Pablo Albano
If you've never read any of his books, this would be a great one to start off with.
I think, just as Mr. Tracy, you GOTTA think BIG!
D. Drews

Most Helpful Customer Reviews

97 of 98 people found the following review helpful By Donald Mitchell HALL OF FAMETOP 500 REVIEWERVINE VOICE on February 8, 2001
Format: Hardcover
This book will mainly be valuable to people who love to read books about personal success, and want to have one brief volume that reminds them of everything they have read on the subject.
For those who do not know much about achieving success, the lessons here are usually presented in such a simplified way (without explaining much about why they work) that the meaning will be elusive.
Also, these rules "maximize" the opportunity for those who are truly obsessed about success and/or money. If you are interested in love, happiness, relationships, or having a great family, I think this book will put you out of balance and cost you in those areas.
Mr. Tracy is a very admirable man, and someone from whom we can learn. He is a self-made millionaire. In his comments here, I got one new idea for why. He grew up in Pomona, California. Every person I knew of his age who grew up in that town became extremely eager to overcome their childhood poverty. You may not be so obsessed.
Two things, however, annoy me (as usual) about Mr. Tracy's book. First, he doesn't ever choose to credit anyone whose work he draws on in another book. A great deal of this material (almost verbatim) comes directly from Anthony Robbins' books and courses. Second, the book is often an advertisement for Mr. Tracy's many tapes, seminars, and other books. I get 90 pages-long advertising paperbacks in the mail all the time that are written much like this book. The main difference is that I don't have to pay for those. I think that this advertising is out of place in a book that people purchase.
I graded the book down two stars for these flaws.
The strength of this book is that it contains many brief exercises that will help you begin to develop more useful habits. I hope you will do them.
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17 of 17 people found the following review helpful By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on June 8, 2003
Format: Hardcover Verified Purchase
Long ago while growing up in Chicago, I read two books which have had a lasting impact on my personal and professional development: Dale Carnegie's How to Win Friends and Influence People and Napoleon Hill's Think and Grow Rich. I make it a point to re-read both at least once a year; also Benjamin Franklin's Autobiography. My guess (only a guess) is that these three books have also had a positive and lasting impact on Brian Tracy. Their influence is suggested in this book as are the Four Gospels and Saint Paul's various Letters in the New Testament.
However, we all realize that each of us must assume full responsibility for our successes and failures in life. The most valuable lessons we learn are from our own experiences, especially from failures. Tracy notes that "more than 90% of all financially successful people today started out broke or nearly broke. The average self-made millionaire has been bankrupt or nearly bankrupt 3.2 times." Hmmm. He chose self-made millionaires as the focal point of this book "because these people had demonstrated social qualities and behaviors that were observable and measurable." He offers 21 "success secrets," most of which are really not secrets. I would be very surprised if any one of them is unfamiliar to anyone who reads this book.
For me, this is the key point: No matter what we read and how carefully we read it, now matter how much wisdom is provided by what we read, NOTHING beneficial will result unless and until we embrace appropriate values, then make decisions and take appropriate actions which are guided and informed by those values.
Tracy insists that success is predictable. I presume to add, that the same is true of failure.
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12 of 12 people found the following review helpful By Tony DeFrancisco on October 3, 2005
Format: Hardcover
I know some people seem to equate the value of a book by it's size. That may explain some of the 1 star reviews here. This book is not big...but it is loaded with powerful information.

In this program, Tracy reveals the top 21 secrets of success. Tracy tells us that success is as predictable as the sun rising in the east and settling in the west. He indicates that there is no correlation between success and grades in school, education or even intelligence.

Tracy tells us some unfortunate statistics as well. He indicates that by age 65, out of 100 people, 1 will be wealthy, 4 will be financially independent, 15 will have some savings set aside and the other 80 will be flat broke, busted and dependent on others for survivals. This gives us a 19 to 1 chance against succeeding. Tracy shows how to reverse the ratio to our benefit.

Tracy goes on to say that success is like any other area of endeavor. It is predictable and it must be studied. Then he goes to on to reveal the 21 qualities of success which may or may not come as a surprise.

According to Tracy, if you practice and develop these 21 characteristics, nothing can stop you. And if you don't, failure is the result. Tracy asks you to grade yourself on these 21 areas honestly and then work on improving in your weak areas.

What are the top 21 characteristics?
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