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The Supergirls: Fashion, Feminism, Fantasy, and the History of Comic Book Heroines [Paperback]

Mike Madrid
4.5 out of 5 stars  See all reviews (20 customer reviews)

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Book Description

September 1, 2009

The Supergirls is a long overdue tribute to the fabulous fighting females whose beauty and bravery brighten the pages of your favorite comics.”—STAN LEE

“A thoughtful, comprehensive history of women in comics . . . The Supergirls gleefully celebrates the medium itself, in all its goofy, glorious excess.” —NPR “Best Five Books To Share With Your Friends” citation

“Sharp and lively—and just obsessive enough about women who wear capes and boots to be cool but not creepy. [Madrid] clearly loves this stuff. And he's enough of a historian to be able to trace the ways in which the portrayal of sirens and supergirls has echoed society's ever-changing feelings about women and sex.” —Entertainment Weekly

A much-needed alternative history of American comic book superheroines—from Wonder Woman to Supergirl and beyond—where they fit in popular culture and why, and what these crime-fighting females say about the role of women in American society from their creation to now, and into the future. The Supergirls is an entertaining and informative look at these modern-day icons, exploring how superheroines fare in American comics, and what it means for the culture when they do everything the superhero does, but in thongs and high heels.

Has Wonder Woman hit the comic book glass ceiling? Is that the one opposition that even her Amazonian strength can’t defeat?

Mike Madrid, a San Francisco–based refugee from the world of advertising, is a lifelong fan of comic books and popular culture. His goal is to inform and entertain readers with a new look at modern-day icons. He’s the creator of the online site heaven4heroes, where comic book fantasies come to life.



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Editorial Reviews

Review

National Public Radio’s “Best Five Books To Share With Your Friends”
American Library Association Amelia Bloomer Project Notable Book

The Supergirls is a long overdue tribute to the fabulous fighting females whose beauty and bravery brighten the pages of your favorite comics.”—STAN LEE

“A thoughtful, comprehensive history of women in comics . . . The Supergirls gleefully celebrates the medium itself, in all its goofy, glorious excess.” —NPR “Best Five Books To Share With Your Friends” citation

“From the super heroines of today to “Goddesses of Tomorrow,” Madrid questions the position of women in the world of superhero fantasy, showing the parallels between society’s expectations and the depiction of American women in comic fiction.” —American Library Association Amelia Bloomer Project Notable Book citation

“Sharp and lively—and just obsessive enough about women who wear capes and boots to be cool but not creepy. [Madrid] clearly loves this stuff. And he's enough of a historian to be able to trace the ways in which the portrayal of sirens and supergirls has echoed society's ever-changing feelings about women and sex.” —Entertainment Weekly

“Weird and wonderful all the way through.” —Portland Mercury

“There comes a time in every comic book geek slash fashionista’s life when she must ask herself ‘What do costumes and couture have in common?’ The Supergirls sets out to answer that question. . . . A quick read that skims over the history of publishing powerhouses Marvel and DC, making it informative enough and providing sufficient cultural context for those who may have no prior comic book knowledge.” —WORN Fashion Journal (Canada)

“Any comics or graphic novel library needs The Supergirls. It provides a cultural history of comic book heroines and asks whether their fantasy world has any connection to our own, offering a fine survey of different super-women in comic history and crime fighting. Any long-time comic book reader will relish this blend of scene re-creation and social analysis.” —Midwest Book Review

“Mike Madrid’s fast-moving, encyclopedic, and often funny Supergirls shows the author’s lifelong affection for these heroines on every page. He has a great feel for the genre and its history, with evident sensitivity to issues of female power and powerlessness. The section on the She-Hulk is not to be missed!” —LARRY GONICK, author of Cartoon History of the Universe

“Entertaining and informative, Supergirls is a breezy and thoroughly accessible history of the comic book heroine. A great resource!” —MARC ANDREYKO, author of the DC Comics Manhunter series

From the Inside Flap

"Supergirls is a long overdue tribute to the fabulous fighting females whose beauty and bravery brighten the pages of your favorite comic."-Stan Lee

"The Supergirls...is sharp and lively- and just obsessive enough about women who wear capes and boots to be cool but not creepy. The guy clearly loves this stuff. A-" Entertainment Weekly
"as it delivers its clear-eyed critique of the way mainstream superhero comes alternately eroticized or deified female characters, The Supergirls gleefully celebrates the medium itself, in all its goofy, glorious excess."-NPR
--This text refers to an alternate Paperback edition.

Product Details

  • Paperback: 334 pages
  • Publisher: Exterminating Angel Press; First Edition edition (September 1, 2009)
  • Language: English
  • ISBN-10: 1935259032
  • ISBN-13: 978-1935259039
  • Product Dimensions: 7.4 x 5.4 x 0.8 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #67,161 in Books (See Top 100 in Books)

More About the Author

Mike Madrid is a native San Franciscan and a life long fan of comic books and popular culture. The former advertising executive is the creative director at Exterminating Angel Press. He is featured in the documentary "Wonder Women! The Untold Story of American Superheroines." For more information go to www.heaven4heroes.com

Customer Reviews

Most Helpful Customer Reviews
19 of 19 people found the following review helpful
By Travis
Format:Paperback
The thesis for "The Supergirls" is obvious; Mike Madrid explores the depiction of women in the superhero world, and as one might expect, he concludes that more often than not, they have been mistreated. The text is presented in a very accessible fashion that does not pre-suppose much familiarity with the characters and stories he cites throughout, though I do feel he should have done a clearer job explaining a few major industry-wide events. For the most part, the book is structures chronologically, beginning with the late 1930s/early 1940s, and concluding in the 21st Century. Wisely, though, Madrid has constructed each chapter around a theme specific to each era. This means that each chapter is, essentially, its own thesis essay within the frame of the overall book.

I do wish Madrid had been more specific in naming the creators and editors of the stories he referenced. Most citations simply lay the blame for mishandled characters at the feet of their publisher, but more often than not he doesn't even identify which publisher was responsible for a character's woes. Maybe it's just a by-product of earning my degree in history, but I felt this was relevant information that the reader shouldn't have to supplement on his or her own. After all, it was individual men and women who made the choices about the content of the issues that hit the stands; Madrid suggests by omission of their names that some faceless order simply decreed how things would go.

Also conspicuously absent are any insights from anyone within the industry. A spattering of quotes taken from previously published interviews appear, but it seems that either Madrid was uninterested in, or more likely unable to, interview anyone for the purpose of this book. It may not seem to matter, but it gives this the feel of one of those "unauthorized biographies," where the subject is not actively represented to defend against any accusations against it.

Madrid bandies about spoilers for characters's fates throughout. You may never have read a single comic book featuring Ms. Marvel, and while Madrid may rouse your interest, he will likely quash it by the book's end, because there's a sense there's nothing for you to find in the material itself that he hasn't already told you. So, while this is written with the non-enthusiast in mind, it rather perversely lessens the need some readers will feel to explore the subject material for themselves.

Finally, it's worth mentioning that Madrid's scope is largely confined to a few characters from the DC Comics and Marvel Comics rosters; indie characters are largely ignored. And, strangely, Madrid discusses Batman as much as, or more than, any other character throughout. Batwoman, Catwoman, Batgirl and Wonder Woman are all evaluated vis a vis their relationships with the Caped Crusader. Which, really, is ironic given that Madrid argues throughout that women characters have been unfairly defined by the sensibilities of their male creators for their male readership.
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7 of 8 people found the following review helpful
4.0 out of 5 stars Teriffic Book BUT..... June 1, 2010
Format:Paperback|Amazon Verified Purchase
The author has done his homework and has a great feel for the comic books through the ages.

VERY disapointed to see no illustrations in the book. It's one thing to talk about Wonder Woman going from Bermuda Shorts to a thong. . . better to see it.

And would have been nice to see drawings of some of the more obscure characters in the book too to refresh my memory.

Highly recommended.
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4 of 4 people found the following review helpful
Format:Paperback
Any comics or graphic novel library needs THE SUPERGIRLS: FASHION, FEMINISM, FANTASY AND THE HISTORY OF COMIC BOOK HEROINES. It provides a cultural history of comic book heroines and asks whether their fantasy world has connections to our own, offering a fine survey of different super-women in comic history and crime fighting. Any long-time comic book reader will relish this blend of scene re-creation and social analysis.
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Most Recent Customer Reviews
5.0 out of 5 stars Women of Wonder
Mike Madrid offers a delightful summary of how and why women have occupied lesser positions in the super-hero world than men. Read more
Published 13 days ago by Steve A. Wiggins
4.0 out of 5 stars Muy bueno
Todo a sido perfecto. Ha llegado antes de lo previsto y en perfectas condiciones. No tengo ninguna queja, muy al contrario.
Published 3 months ago by Ruth García Martín
5.0 out of 5 stars A Wonderful Read
I had recently gotten interested in DC Comics and DC Universe, and saw this book and had to have it. It had everything I could ask for to be in this book and then some. Read more
Published 3 months ago by Tiffany Borys
5.0 out of 5 stars Interesting and Informative
A cleverly written (with some interesting analysis and insight) on the history of the women in comic books. Read more
Published 4 months ago by dirtyelevator
5.0 out of 5 stars A History of Women in Comics - Brilliant.
Supergirls: Fashion, Feminism, Fantasy and the History of Comic Book Heroines

"I lift cars, I can lift car door handles. Read more
Published 4 months ago by Beth Walz
4.0 out of 5 stars Review of Audio Version
I downloaded and listened to this book on my iPod, and came here to pick up the actual copy for my library. As far as listening went, I was captivated... Read more
Published 14 months ago by Mrs. V
5.0 out of 5 stars extremely informative & interesting
I was pleasantly surprised at the informative content of this book. I ordered it on a whim with slight hesitation, but was glad I decided to try it. Read more
Published 15 months ago by meoower
5.0 out of 5 stars super book!
I've loved superheroines my whole life, and with this book I finally get to know I'm not alone with my passion. Read more
Published 16 months ago by gerardofenix
1.0 out of 5 stars 1 & a half stars
Okay, let it be said that had this book just covered the golden age, it would have been tolerable. Unfortunately the exacting if subjective views of this authors research as... Read more
Published 18 months ago by Matthew Lane
5.0 out of 5 stars The Most In Depth Exploration of the Subject
Cudos to Mr. Madrid. Finally someone has taken the time to write about a subject long overlooked in a male-dominated media. Read more
Published 20 months ago by J.Laurence
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