I don't care if it is just juice concentrate, reconstituted with carbonated water instead of plain water -- the stuff tastes good! The carbonation makes it taste nice and light, instead of super-sweet or -strong like many juices. As a heartfelt devourer of all things cherry, I really liked this Switch black cherry drink.
On the other hand, it was so tasty, so light, so refreshing, that I easily could have knocked down three or four of these SMALL 8.3 ounce cans. However, seeing as the primary ingredient is (reconstituted) APPLE juice (that's right, NOT cherry!) and the tiny can has 130 Calories of sugars (natural to the juice, I'm sure, but still) - it is probably a good thing the can is so small, or I'd have had 500 calories just like that! Even Coke only has about 100 calories per 8 ounces!
Anyway, Switch tastes awesome. When I get more, I want to try it as a mixer with vodka. And I wish the flavor was a little bit more cherry and less apple/grape.