The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time [Paperback]

Mark Schaefer (Author)

Book Description

Publication Date: July 24, 2012

It's time to take the mystery out of Twitter!
 
You're busy and don't have time to decipher the confusing world of Twitter. In one hour, this book will show you how to connect and start creating meaningful business and personal benefits today.  Behind every Twitter triumph, there is a well-defined success formula. This is the Tao of Twitter, a path, a majestic random synergy that holds the potential to impact your daily life ... if you know that way!

In this acclaimed best-selling book, college educator, entrepreneur, and marketing expert Mark W. Schaefer tells us how he built his successful business almost entirely through social media marketing platforms like Twitter ... not through scams and paid campaigns, but by applying common-sense marketing fundamental to new media channels.

Through real-life examples and easy-to-follow steps Mark teaches you:

• The formula behind every Twitter business success
• Secrets to building influence through Twitter
•  20 methods to build an audience that wants to connect to you
•  Content strategies
• Time-savers
• Hundreds of practical, actionable tips to make Twitter work
• 22 ways to use Twitter as a competitive advantage
•  ... and dozens of ideas to make Twitter easy to understand!

Start your journey toward social media influence and success today by learning, and following, the Tao of Twitter!

Editorial Reviews

Review

"The best book on Twitter you will ever read." -- B2B Marketing Magazine

From the Author

Since the first edition of The Tao of Twitter came out in 2011, I have been amazed at the outpouring of love for this little book that comes across my desk each day. People have told me it has changed their lives. Agencies have bought the book by the case to teach social media to clients. And at least 30 universities are assigning this to business and journalism students as required reading.

The book was initially created to solve a problem. The most common question am I asked is, "Can you help me understand Twitter?"  That is just not something that can be addressed over a cup of coffee! So I wrote this book, first to help my students, but it caught on has loyal fans all around the world.  The Tao of Twitter teaches you the practical MINDSET for success, not just a bunch of theoretical or technical suggestions. If you follow the strategy in the book, I know it can work for you because I have seen it impact hundreds of lives.

The Tao of Twitter is beyond a book. It's a movement. Welcome to a global community that is unleashing the power of this amazing communication platform to connect to the world and drive new business benefits in wonderful and unexpected ways! 

See all Editorial Reviews

Product Details

• Paperback: 169 pages
• Publisher: McGraw-Hill; 1 edition (July 24, 2012)
• Language: English
• ISBN-10: 0071802193
• ISBN-13: 978-0071802192
• Product Dimensions: 5.6 x 0.5 x 8.4 inches
• Shipping Weight: 7.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (98 customer reviews)
• Amazon Best Sellers Rank: #34,557 in Books (See Top 100 in Books)
  • #8 in Books > Business & Investing > Marketing & Sales > Marketing > Industrial
  • #9 in Books > Business & Investing > International > Global Marketing
  • #60 in Books > Business & Investing > Marketing & Sales > Marketing > Web Marketing

More About the Author

Mark W. Schaefer, the author of The Tao of Twitter(2011), Return On Influence (2012), and Born to Blog (2013) is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (www.businessesGROW.com), is one of the AdAge Top 100 marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University. He was named by Forbes magazine as one of the top 50 social media "Power Influencers." He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.

Most Helpful Customer Reviews

22 of 22 people found the following review helpful

5.0 out of 5 stars Great Twitter Book June 7, 2011

By S. Poland

Format:Paperback|Amazon Verified Purchase

I purchased this book, because I was a newbie to the world of Twitter. As a communication major I was interested in what the hype was all about with Twitter, BOY was I completely overwhelmed at the beginning. I purchased this book in hopes that it would answer some of my questions I had about Twitter, and it did. The Tao of Twitter is an easy read, and explains all the do's and don'ts along with all the functions that Twitter offers. I highly recommend this book for anyone who is a newbie to Twitter.

10 of 10 people found the following review helpful

5.0 out of 5 stars Perfect read on a Kindle May 6, 2011

By Jeff Aski

Format:Kindle Edition|Amazon Verified Purchase

A lot of the information here is entry level, but this book has it all compiled in one place. It's well organized and is written very clearly. The layout is absolutely perfect for a Kindle. The chapters are short and to the point. It's a quick, but good read.

8 of 8 people found the following review helpful

5.0 out of 5 stars Great book, great insight April 13, 2011

By Jennifer Shreeve

Format:Paperback

This is a great, informative and easy book to read. Mark gives you really good food for thought on how Twitter can grow your business and audience. He gives simple ideas and advise on how to get started on Twitter. Totally recommend this book!!!!