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The Tao of Twitter: Changing your life and business 140 characters at a time Paperback – January 29, 2011
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Top Customer Reviews
If you are a business owner, and want to use Twitter to its fullest capability, read this book. If you are the CEO of a Fortune 500 company, and want to understand the true ROI of Twitter (and it isn't always dollars and cents), you NEED to read this book.
And finally, if you want to use Twitter the way it should be used, well, read this book. Mark outlines some key points for everyone... not just business people.
1. Build targeted connections: More relevant connections mean more opportunities for business benefits.
2. Create meaningful content: Providing consistent, compelling content builds awareness and generates trust over time, resulting in new (relevant) Twitter connections.
3. Be animated with a mindset of helpfulness: The social Web is not different from any business relationship. Trust must be earned before it is given.
The author warns his (business) readers that mastering the third principle is the most challenging aspect of the essence of Twitter. Whoever is keen to oversell oneself on Twitter and confuses this social platform with a traditional broadcast media will alienate one's audience.
To his credit, Mr. Schaefer stresses that gaining success on Twitter requires persistence, patience, and a consistent presence. The author shares with his readers a number of tools and techniques that can facilitate the mastery of the Tao of Twitter.
As a nimble small business owner, Mr. Schaefer can make things happen fast on Twitter and in the physical world as he repeatedly demonstrates with much conviction through his book. People working for larger corporate organizations usually do not have both his authority and flexibility to move as fast as he does in both dimensions. Unsurprisingly, some readers will feel puzzled at times about how to successfully market what they have to offer in a non-overbearing way on Twitter.
In summary, the Tao of Twitter is a good addition to one's social media library.
Twitter is one of the social-media technology companies with a growing influence around the world. I first read about Twitter more than four years ago. I understood that it broadcast messages called "tweets" in 140 characters or less. Unfortunately, I did not know how to use the service effectively.
Since I am now in the final months of a 45-year prison term, I'm trying to educate myself more on social media. I've never accessed the Internet directly, but I've worked hard to build a web presence over the past 15 years. I want to use my website in ways that provide value for people seeking to understand prisons he people they hold, and strategies for overcoming adversity. I suspected that learning more about how to use Twitter would be a good use of my time. My wife researched books that described the service and when she found The Tao of Twitter by Mark W. Schaefer, she sent it to me.
What I learned from reading The Tao of Twitter:
I learned a great deal about using twitter effectively from reading this book. As a federal prisoner I've never had the privilege of logging onto the Internet. From what I'd read in the business news, I knew that Twitter was growing remarkably fast and I instructed my wife, Carole, to reserve a Twitter "handle" for me several years ago. Since then, she has tied my Twitter account to my websites, facebook, and LinkedIn presence. Although I didn't have a coordinated strategy, somehow I've built a following of more than 800 Twitter followers. Still, it wasn't a coordinated strategy, and I knew that I was not using the site effectively.Read more ›
|Length: 2:16 Mins|
Most Recent Customer Reviews
This book is a good guide to someone who is looking to utilize Twitter for their business and marketing purposes. Read morePublished 7 hours ago by JRCondon
I am an introvert, so I've avoided social media as much as I've been able to. But it seems that you can't escape it anymore. SO I bought this book, reluctantly. I'm glad I did. Read morePublished 10 days ago by R. Russell
Mark's enthusiastically leads you into the Twitter atmosphere by sharing stories how he has connected face to face as a result of tweeting, made friends, and grown his business. Read morePublished 1 month ago by Lisa Kosak
Schaefer has lots of great strategies to share. How to find followers, create content, and when to tweet. There’s more, of course. Read morePublished 1 month ago by M.A. De Neve
The suggestions in this book have led to my business www.solutions110.com gaining excellent exposure and direct business using free marketing that is Twitter. Read morePublished 2 months ago by missy
I accidentally bought an older version but still very relavent. I definitely recommend this book to everyone. Don't forget to buy latest edition.Published 2 months ago by Amazon Customer
The Tao of Twitter was the second book I have read by Mark Schaefer. It was great guide for anyone using or planning to use Twitter. Read morePublished 3 months ago by Zach T.
Twitter is a great tool and few people can help you use it more effectively than Mark Schaefer. I have recommended this book to many as they try to figure out how best to use this... Read morePublished 4 months ago by Abhishek Bhartia