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The Tao of Twitter: Changing your life and business 140 characters at a time Paperback – January 29, 2011


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Editorial Reviews

Review

"The best book on Twitter you will ever read." -- B2B Marketing Magazine
--This text refers to an out of print or unavailable edition of this title.

From the Author

Since the first edition of The Tao of Twitter came out in 2011, I have been amazed at the outpouring of love for this little book that comes across my desk each day. People have told me it has changed their lives. Agencies have bought the book by the case to teach social media to clients. And at least 30 universities are assigning this to business and journalism students as required reading.

The book was initially created to solve a problem. The most common question am I asked is, "Can you help me understand Twitter?"  That is just not something that can be addressed over a cup of coffee! So I wrote this book, first to help my students, but it caught on has loyal fans all around the world.  The Tao of Twitter teaches you the practical MINDSET for success, not just a bunch of theoretical or technical suggestions. If you follow the strategy in the book, I know it can work for you because I have seen it impact hundreds of lives.
The Tao of Twitter is beyond a book. It's a movement. Welcome to a global community that is unleashing the power of this amazing communication platform to connect to the world and drive new business benefits in wonderful and unexpected ways! 
--This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Paperback: 104 pages
  • Publisher: Mark W. Schaefer (January 29, 2011)
  • Language: English
  • ISBN-10: 061543732X
  • ISBN-13: 978-0615437323
  • Product Dimensions: 8 x 5.2 x 0.2 inches
  • Shipping Weight: 4.8 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (215 customer reviews)
  • Amazon Best Sellers Rank: #1,391,420 in Books (See Top 100 in Books)

More About the Author

Mark W. Schaefer, the author of The Tao of Twitter (2011 with new editions in 2012 and 2014), Return On Influence (2012), Born to Blog (2013), Social Media Explained (2014), and The Content Code (2015), is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (www.businessesGROW.com), is one of the most accalimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.

Customer Reviews

Tao of Twitter is an amazing book!
PakZO
This book really does show you how Twitter works and exactly what you need to know about it.
Brittany
I found this book very informative, easy to read and fun to read.
Andrew Thompson

Most Helpful Customer Reviews

39 of 41 people found the following review helpful By S. Poland on June 7, 2011
Format: Paperback Verified Purchase
I purchased this book, because I was a newbie to the world of Twitter. As a communication major I was interested in what the hype was all about with Twitter, BOY was I completely overwhelmed at the beginning. I purchased this book in hopes that it would answer some of my questions I had about Twitter, and it did. The Tao of Twitter is an easy read, and explains all the do's and don'ts along with all the functions that Twitter offers. I highly recommend this book for anyone who is a newbie to Twitter.
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19 of 20 people found the following review helpful By Jeff Aski on May 6, 2011
Format: Kindle Edition Verified Purchase
A lot of the information here is entry level, but this book has it all compiled in one place. It's well organized and is written very clearly. The layout is absolutely perfect for a Kindle. The chapters are short and to the point. It's a quick, but good read.
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14 of 15 people found the following review helpful By Jennifer Shreeve on April 13, 2011
Format: Paperback
This is a great, informative and easy book to read. Mark gives you really good food for thought on how Twitter can grow your business and audience. He gives simple ideas and advise on how to get started on Twitter. Totally recommend this book!!!!
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6 of 6 people found the following review helpful By Joseph Ratliff VINE VOICE on November 16, 2012
Format: Paperback Verified Purchase
The Tao of Twitter is a concise primer on the true value of Twitter... that which cannot be quantified.

If you are a business owner, and want to use Twitter to its fullest capability, read this book. If you are the CEO of a Fortune 500 company, and want to understand the true ROI of Twitter (and it isn't always dollars and cents), you NEED to read this book.

And finally, if you want to use Twitter the way it should be used, well, read this book. Mark outlines some key points for everyone... not just business people.
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8 of 9 people found the following review helpful By Paul Flanigan on February 14, 2011
Format: Paperback
Length: 2:16 Mins
If you're new to Twitter, you need to read this book. If you've been on Twitter since its inception. . .you need to read this book. Twitter is as much an art as it is a science, and Mark brings that insight out in his book. In my video, I talk about what's in the book and it's value on your Twitter activity.
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6 of 7 people found the following review helpful By Michael Santos on April 2, 2012
Format: Paperback
Why I read The Tao of Twitter:
Twitter is one of the social-media technology companies with a growing influence around the world. I first read about Twitter more than four years ago. I understood that it broadcast messages called "tweets" in 140 characters or less. Unfortunately, I did not know how to use the service effectively.

Since I am now in the final months of a 45-year prison term, I'm trying to educate myself more on social media. I've never accessed the Internet directly, but I've worked hard to build a web presence over the past 15 years. I want to use my website in ways that provide value for people seeking to understand prisons he people they hold, and strategies for overcoming adversity. I suspected that learning more about how to use Twitter would be a good use of my time. My wife researched books that described the service and when she found The Tao of Twitter by Mark W. Schaefer, she sent it to me.

What I learned from reading The Tao of Twitter:
I learned a great deal about using twitter effectively from reading this book. As a federal prisoner I've never had the privilege of logging onto the Internet. From what I'd read in the business news, I knew that Twitter was growing remarkably fast and I instructed my wife, Carole, to reserve a Twitter "handle" for me several years ago. Since then, she has tied my Twitter account to my websites, facebook, and LinkedIn presence. Although I didn't have a coordinated strategy, somehow I've built a following of more than 800 Twitter followers. Still, it wasn't a coordinated strategy, and I knew that I was not using the site effectively.
Read more ›
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5 of 6 people found the following review helpful By Tonyd on August 7, 2014
Format: Paperback
This book is everything you need to help you begin to understand the power of Twitter and the social web. It covers everything from getting yourself set up, to introducing you to some of the more sophisticated ideas and options available to you as a user of one of the most powerful social medias on planet.
Its easy to understand and comes with step by step instructions to take you through the latest and most up to date marketing thinking
And you can read it in a few hours!
More importantly for me, this book will introduce you to the larger world of ideas and insights into marketing and social media via Mr Schaefers other books and indeed his extraordinarily valuable daily marketing blog.
You'll read this book and learn all about Twitter but you'll get so much more than that from it - it unlocks a whole community of fantastic people and brilliant ideas.
Highly recommended
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2 of 2 people found the following review helpful By Amazon Customer on January 6, 2013
Format: Kindle Edition Verified Purchase
I was doing what you do on the internet - researching, looking things up, clicking links - you know, one thing leads to another and -bam- I found Mark's book. I've read a lot of things on social media and I'm a successful do-it-yourself-er in this arena. But, Mark's book was different. Though you can see and feel that he's a bit of a quant, he defers to story over search numbers. He shows you the positive cause and effect of using twitter well with real world example, after example. What it did for me was re-affirm the way I'm using social media - as a real person, with real goals, looking to achieve real relationships. I also learned a thing or two I didn't know about advanced search and about why you should NOT put your twitter feed on your blog. The Tao of Twitter just makes sense. It preaches to the boot strap - types, people who (like myself) choose to see the internet as a cool place where you can make real friends AND build your business without ever feeling like Willy Loman.
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