It's time to take the mystery out of Twitter. Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people. The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever -- if you know the way! This is a book designed for busy people who can't spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits. Through colorful examples and easy-to-follow, non-technical language, college educator and renowned marketing expert Mark Schaefer teaches you: > Secrets to building influence on Twitter > The formula behind every Twitter success > Applying Twitter for competititve advantage > A daily Twitter regimen > Specific business and personal benefits > 15 Ways to attract targeted followers ... plus hundreds of fresh ideas that will make Twitter fun and profitable. Jump-start your journey toward social media success by learning the Tao of Twitter!
The Tao of Twitter
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About the Author
Mark W. Schaefer is a globally-recognized blogger, educator, business consultant and author of The Tao of Twitter. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He is also an adjunct marketing professor at Rutgers University's MBA program and has advanced degrees in international marketing and organizational development. A highlight for him was studying under Peter Drucker for several years at The Claremont Graduate University. Mark has extensive experience creating powerful marketing programs for diverse companies -- from Fortune 100 titans to start-ups. He holds seven patents for his business innovations and is known for his creative vision. Mark is recognized as one of the top-rated influencers on Twitter and is author of the blog {grow}, one of the Ad Age "Power 100" marketing blogs of the world at www.businessesGROW.com.
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More About the Author
Mark W. Schaefer, the author of The Tao of Twitter(2011)and Return On Influence (2012), is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (www.businessesGROW.com), is one of the AdAge Top 100 marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University. He was named by Forbes magazine as one of the top 50 social media "Power Influencers."
Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I purchased this book, because I was a newbie to the world of Twitter. As a communication major I was interested in what the hype was all about with Twitter, BOY was I completely overwhelmed at the beginning. I purchased this book in hopes that it would answer some of my questions I had about Twitter, and it did. The Tao of Twitter is an easy read, and explains all the do's and don'ts along with all the functions that Twitter offers. I highly recommend this book for anyone who is a newbie to Twitter.
5 of 5 people found the following review helpful
Format:Paperback
This is a great, informative and easy book to read. Mark gives you really good food for thought on how Twitter can grow your business and audience. He gives simple ideas and advise on how to get started on Twitter. Totally recommend this book!!!!
4 of 4 people found the following review helpful
Format:Kindle Edition|Amazon Verified Purchase
A lot of the information here is entry level, but this book has it all compiled in one place. It's well organized and is written very clearly. The layout is absolutely perfect for a Kindle. The chapters are short and to the point. It's a quick, but good read.
Most Recent Customer Reviews
Something for Everyone
As an early adopter of Twitter, I wasn't sure what to expect out of this book, but there is something for everyone - fledgeling and seasoned tweeters and everyone in between -... Read more
Published 19 days ago by Rosa Chun
My Twitter Handbook
I purchased this book as a part of the Rutgers CMD certification course in Social Media Marketing and I never looked back. Read more
Published 1 month ago by CandiceB
I loved this book
I downloaded this book after deciding that I needed to know more about Twitter. I did some research reading reviews like the ones posted here, I liked the title, so I decided to... Read more
Published 1 month ago by David M
Love it
I really love this book. I got it as a gift from a friend and it is one of the best book gifts ever. The book is full of actionable advice and useful information. Read more
Published 1 month ago by Brankica
A MUST read
I teach graduate level courses in Social Media Marketing and this is a valuable tool for anyone wanting to utilize Twitter for business and personal branding. Read more
Published 1 month ago by Jesica Rogers
Get this book if you know nothing about Twitter.
I needed to get on twitter for my business and the @, # and gave me anxiety. My husband bought me The Tao of Twitter by Mark W. Schaefer and it saved me. Read more
Published 1 month ago by Wendy Schauer, D.C., R.K.C.
Recommended for anyone who wants a simple guide for using Twitter...
Why I read The Tao of Twitter:
Twitter is one of the social-media technology companies with a growing influence around the world. Read more
Twitter is one of the social-media technology companies with a growing influence around the world. Read more
Published 1 month ago by Michael Santos
Living and Working Through Headlines
As a life long student of communication and relationship I was fascinated by Twitter. But my first attempt at 'jumping in' failed miserably and I didn't try twitter again for a... Read more
Published 3 months ago by lakeside reader
Great read!
I read the Tao of Twitter in one sitting. It had the perfect balance of information mixed with anecdotal success stories. Read more
Published 3 months ago by Natalie French
Specific and Action Oriented
Mark W. Schaefer's book "The Tao of Twitter" is a concrete and specific writing - I walked away with action steps I can use today to improve how I use Twitter. Read more
Published 3 months ago by Marci Fair
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