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The Tastemaker: Carl Van Vechten and the Birth of Modern America Hardcover – February 18, 2014

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Product Details

  • Hardcover: 400 pages
  • Publisher: Farrar, Straus and Giroux; First Edition edition (February 18, 2014)
  • Language: English
  • ISBN-10: 0374201579
  • ISBN-13: 978-0374201579
  • Product Dimensions: 6.4 x 1.2 x 9.2 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #398,589 in Books (See Top 100 in Books)

Editorial Reviews

From Booklist

*Starred Review* In the prologue, first-time author White notes that you may not have heard of Carl Van Vechten (1880–1964), but that’s in large part because he was a difficult man to pin down, earning renown via a variety of endeavors (see Emily Bernard’s Carl Van Vechten and the Harlem Renaissance, 2012). Born in Cedar Rapids, Iowa, he came of age—preciously and self-importantly—in first Chicago and then New York City, and with the world in a postwar cultural flux, Van Vechten took action. In often controversial newspaper articles and criticism, essays, and later fiction (for which he finally achieved a wider though divided notoriety), he spoke his opinionated mind on race, sexuality, jazz and other new music, the arts, and more, embodying “the carefree spirit of excess and experimentation that defined Manhattan’s Jazz Age adventure.” His friends and acquaintances, many of whose photographs pepper these pages, were a who’s who of the best America’s melting pot served up, such as Langston Hughes, Gertrude Stein, F. Scott Fitzgerald, and Paul Robeson. Van Vechten was intellectually ahead of his time. Though a tireless champion of his beliefs and his belief in others, he was also untruthful and selfish, often ignoring his wife while lavishing attention on his male lovers. White’s engaging biography adeptly depicts America as a burgeoning cultural powerhouse, one that Van Vechten helped build. A marvelously written, masterful portrait of an exceptionally complex person. --Eloise Kinney


"As Edward White writes in The Tastemaker, his ambitious and engaging portrait of a ‘polymath’ and the world he helped shape, Van Vechten ‘collapsed the 19th-century distinctions between edifying art and facile entertainment, constantly probing the boundaries of what was considered good and bad taste.’ . . . White shows a commanding grasp of the larger cultural ethos and Van Vechten’s place in it." —Blake Bailey, The New York Times Book Review

"In The Tastemaker: Carl Van Vechten and the Birth of Modern America, White celebrates all the things that might once have seemed shocking about Van Vechten: his conviction that Negro culture was the essence of America; his simultaneous fascination with the avant-garde and the broadly popular; and his string of sexual relationships with men, which were an open secret during his life . . . White calls him, plausibly enough, ‘prophet of a new cultural sensibility that promoted the primacy of the individual, sexual freedom, and racial tolerance and dared put the blues on a par with Beethoven.’ . . . The most startling thing about White’s book is its breadth . . . [Van Vechten] was in the end, the opposite of a dilettante." —Kelefa Sanneh, The New Yorker

"In the first half of the 20th century, Van Vechten connected more cultural dots than any of his contemporaries, as Edward White points out in his fascinating and thoroughly researched new biography, The Tastemaker: Carl Van Vechten and the Birth of Modern America . . . White delves deeper, producing a more nuanced portrait of Van Vechten’s life and times."  —J.C. Gabel, Los Angeles Times

"Much recent writing on Van Vechten has focused on his role as a white man within the Harlem Renaissance, a blend of enthusiasm, paternalism, and provocation. In this new biography, Edward White shifts the frame to examine Van Vechten through his criticism, his sexuality, and especially his identity as an urbanite . . . White writes deftly about his complex subject, his stance at once critical enough to rebuke Van Vechten’s naïve cruelties (about race and other things), yet generous enough to praise his powerful, and prescient, position as ‘a one-man publicity machine for American modernism.’" —Kate Tuttle, The Boston Globe

"[An] excellent biography of Carl Van Vechten . . . White portrays the young critic as deeply self-centered and ambitious, but also immensely charming and sexually complicated." —Michael Dirda, The Washington Post

"Carl Van Vechten is the most important figure in American culture you’ve never heard of. Edward White’s superb biography, The Tastemaker completes the work of reclamation begun in Emily Bernard’s thoughtful but partial 2012 portrait, Carl Van Vechten and the Harlem Renaissance. Yes, Van Vechten was a pioneering advocate of African-American artists who fostered the careers of Paul Robeson, Langston Hughes, and James Weldon Johnson, among many others. But his fascination with black culture, born in Chicago in the 1910s, became the core of a larger mission that White explores with acute intelligence and a zest that is never dampened by Van Vechten’s narcissism and mythomania—indeed, he appreciates those qualities as essential armor for someone engaged in a lifelong quest to shatter taboos and foster a radically new vision of American life and art." —Wendy Smith, The Daily Beast

"Edward White’s The Tastemaker: Carl Van Vechten and the Birth of Modern America (FSG), [is] a fascinating look at the music and dance critic for the Times, a white Iowan, who became an unlikely champion of the Harlem Renaissance, photographing friends and luminaries such as Zora Neale Hurston, Ella Fitzgerald, and Louis Armstrong." —Megan O’Grady, Vogue

"‘Far more lasting than his output of essays, books, and photographs,’ says White, ‘was the example of the life he lived; no other man or woman before him embodied the vision of modern American culture as emphatically as Carl Van Vechten.’ The value of White’s biography is in its portrayal of an entire American culture about to morph into a monster unrecognizable from any incarnation that had come before, and of a vital but largely unknown personality who labored to forge that culture . . . Carl Van Vechten was and is alluring for how he lived, not for what he wrote, for the violent vicissitudes of the epochs he witnessed, the epochs to which he helped give purpose and form." —William Giraldi, Los Angeles Review of Books

*Starred Review* "White’s engaging biography adeptly depicts America as a burgeoning cultural powerhouse, one that Van Vechten helped build. A marvelously written, masterful portrait of an exceptionally complex person." —Booklist

*Starred Review* "A significant reappraisal of a cultural icon and crucial booster of modern artists, especially African-American artists . . . White tackles this complicated, multifaceted, tremendously fascinating and contradictory subject: a married gay man, an alcoholic and always a ‘catalyst for outrage and argument.’ A vigorous, fully fleshed biography of an important contributor to American culture." —Kirkus

*Starred Review* "In his immensely entertaining and vivid first book, White tackles the life and times of Carl Van Vechten, one of the most influential figures in American culture in the early 20th century . . . White’s biography offers absorbing anecdotes and insights into New York society and culture as seen through the life of an ‘archetypal American modernist.’" —Publishers Weekly

*One of Library Journal's Four Essential Nonfiction Picks for February* "Appreciating modernism in the early 20th century American requires appreciating Carl Van Vechten, a photographer, a novelist, and, above all, a cultural champion who introduced Gertrude Stein to Americans, supported the Harlem Renaissance, and befriended luminaries like Langston Hughes and F. Scott Fitzgerald. White . . . should offer a fresh take on this key figure . . . capturing both his accomplishments and his dark-edged experiences in Jazz Age New York." —Barbara Hoffert, Library Journal

"Journalist, novelist, critic, photographer, iconoclast, visionary. Dandy and groupie, hedonist and dissembler, provocateur and self-promoter. Champion of Paul Robeson and Langston Hughes, drinking buddy of Scott and Zelda Fitzgerald, "honorary Negro" to some, racist exploiter to others. Denizen of the black and gay demimondes, flouter of racial and sexual divides and taboos. Carl Van Vechten was all of these things, and much more besides, in his brilliant and gaudy life. It would burst an ordinary biography at the seams, but Edward White manages to do to Van Vechten in death what no one ever accomplished in life: tame him. With wit, style, and skepticism, The Tastemaker both cuts Van Vechten down to size and restores to him the lofty stature he deserves." —David Margolick, author of Dreadful: The Short Life and Gay Times of John Horne Burns and Strange Fruit: The Biography of a Song

"Carl Van Vechten was a celebrated writer, photographer and publicist during the first half of the twentieth century. His extraordinary career reads like a violent roller-coaster ride. He invested time and energy in contemporary geniuses ranging from Gertrude Stein to Paul Robeson. What he sought was not money so much as recognition for influencing and recording modern American culture—especially African-American culture. He lived in the future, responding to everything that was exciting and new—unaware apparently that the future becomes the past and fame fades away. He presents a considerable challenge to a biographer, being both entertaining yet unsympathetic, dangerous but disarming, cold-blooded as well as generous. Edward White brings him vividly to life on the page, balancing his contradictory qualities with skill and honesty. His research has been enthusiastic and his writing is engaging. This is an outstanding first book." —Michael Holroyd, author of A Book of Secrets and Lytton Strachey

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By James R. Anderson on May 10, 2014
Format: Hardcover
CVV was an American Original: critic, essayist, novelist, photographer. And a keen tastemaker to boot. His vast accomplishments are denied in this snoring bio by a prissy, judgmental scribe. He's a scold who cannot write a stylish or amusing sentence. He cannot convey the spirit and enthusio that ignited CVV. I suggest you read CVVs novels and "The Letters of Carl Van Vechten" (Yale Uni Press) or Bruce Kellner's, "Carl Van Vechten and the Irreverent Decades." Question: Who wants to read a bio about a writer the author disses? Bad move on part of FSG.
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4 of 5 people found the following review helpful By Rhio9 on March 21, 2014
Format: Hardcover Verified Purchase
Really well-written and informative, but not dry or filled with uninteresting names and dates. The writer brings to life the personalities who helped make "modern" America what it is. The background on what was going on in the lead-up and during the First World War put history in perspective, especially if you're interested in art, the development of social networks before they were called "networks". The book is a fascinating look behind the scenes, like having a back-stage pass to the back alleys and concert monuments of the rich, the famous, the infamous, the wealthy, the self-destructive and self-possessed. This book has it all. I could read it again. Apparently, this is the author's first book and if this is any indication of his talent, I look forward to more!
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1 of 2 people found the following review helpful By Alexander J Pierson on April 8, 2014
Format: Hardcover Verified Purchase
Great book, well written, interesting life Van Vechten lead. Living in N.Y. in the early 1900's must have been fantastic.
Its a great interllectual read. I'm enjoying the book very much.
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