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The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave Hardcover – August 14, 2012


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Product Details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill; 1 edition (August 14, 2012)
  • Language: English
  • ISBN-10: 0071799370
  • ISBN-13: 978-0071799379
  • Product Dimensions: 9 x 6.1 x 1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,967,135 in Books (See Top 100 in Books)

Editorial Reviews

About the Author


James H. Amos is Chairman and CEO of Tasti D-Lite and Planet Smoothie. During his career, Mr. Amos has been a leader in the franchising industry. He is the author of several books including the best sellers The Memorial, Focus or Failure: America at the Crossroads and has been profiled in such books as The Transparent Leader, Corporate Giants, Above and Beyond, You Can Do It, The Entrepreneurs' Creed and Living An Uncommon Life. In addition, Penguin Press published his latest work, The Complete Idiot's Guide to Franchising and McGraw-Hill is set to release his upcoming book The Tasti D-Lite Way in September of 2012.
BJ Emerson is VP Technology of Tasti D-Lite and Planet Smoothie. As a speaker, author and award winning technology executive, BJ Emerson has a long and consistent track record of innovation and leadership within the organizations he serves. BJ speaks throughout the United States as well as internationally on a regular basis on the topics of social media, technology and customer loyalty. His passion for being an ambassador and empowering others with technology can be seen through the innovative solutions and campaigns he manages. BJ provided the foreword to Location Based Marketing for Dummies.

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Customer Reviews

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Dave Kerpen on September 6, 2012
Format: Hardcover
Finally, a great social media marketing book from a brand's perspective. Jim and BJ have written an excellent, must-read story of triumph of a smaller business thanks to social media. There are lessons in her from both a strategic and tactical standpoint that companies of all sizes can apply. Two likeable thumbs up!
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1 of 1 people found the following review helpful By Deb Evans on September 18, 2012
Format: Hardcover
Great book! Jim Amos and BJ Emerson discuss not just the use of social technology marketing strategies but how Tasti has used social technology to build the brand and engage their local communities. They knew Tasti had a cult like following due to an awesome product and Tasti took that following to the next level by listening and learning more about the needs of their customers. They share lessons on how they evolved the brand by using social media to interact and engage with their customers. As Jim says, "technology is the driving force but it's all about how to use it and connect with the consumers."

Tasti D-Lite has a great story. The book is a must read for anyone in franchising, or business ownership with the desire to build brand loyalty through transparency, relevancy, and brand stewardship.
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Format: Hardcover
This isn't "one of those social media books," it's not full of fluff. This book discusses detailed, goal-oriented strategies for using social media to grow your business. You will read success stories but you will also learn how those successes were achieved. If you're looking to implement social media into your organization, or increase your visibility online, this is a must read.

I interviewed BJ Emerson and Jim Amos and asked them to explain a few key points from the book in greater detail. If you're contemplating whether you should buy this book you can watch my video interviews to help you decide. Please reply to this review and I will send you the links. I'm not able to add hyperlinks to this review.
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Format: Hardcover
I was overjoyed to open my mailbox on Saturday afternoon to find that my autographed copy (go on, be jealous) of "The Tasti D-Lite Way" had arrived! That statement alone should be enough to tell you that social geekery courses through my veins.

You see, as a social media consultant, trainer, speaker and service provider, I've read my fair share of social media books. I read to further my knowledge of the field and keep abreast of current trends, I read to understand and gain insight on the perspectives of others who are working with the same media as I, and I read to learn real life stories of how businesses are innovating in the social space to raise the bar on the business-consumer relationship. The latter is harder to come by than the first two.

Well folks, having now completed "The Tasti D-Lite Way" I can assure you that this book is not like any other social media book that I have read - not only does it encapsulate content to satisfy the three reasons for which I would read such a book - it has something extra. This "something extra" is carried as an underlying theme, woven passionately throughout each chapter of the book. The secret sauce, my friends, is simply, heart.

After reading only the first paragraph it was immediately apparent to me that quotable and note-worthy points were going to be spilling out from the pages. So, I did what any social geek would do and devised a hashtag (#tastiway) and took to Twitter. I've never hashtweeted (as I like to call it) a book before, but I figured why the heck not? My intention was certainly not to spill the beans but to highlight some really great points and help others realize how important it would be for them to receive the real meat and potatoes by reading the entire book.
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1 of 3 people found the following review helpful By Neil Fordham on December 19, 2012
Format: Hardcover
There are 3 five star reviews before my one star review.

Fast Company magazine, their November 2012 issue, had a little blurb about this book which murdered its sand grain chances at getting any shine.

What the hell is a Tasti D-lite? I don't know this company, nor do they have any Facebook fans or Twitter followers to justify creating this book.

Fake it till you make it? Well, you just got exposed before you made it.
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