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I found this book easy to read and understand.
As you read the book and look at the commandments it becomes apparent that we continue to make the same mistakes. Read more
good read; easy to apply in practice. I plan on sharing it with my team. Good as a building block in learning how to lead.Published 12 months ago by Yannique Champion
There is real wisdom in knowing what not to do, just as much as there is in knowing what to do...Don Keough, a very accomplished man, articulates this angle of thought in a... Read morePublished 17 months ago by Ryan D. Bond
A must read for people who care more about just getting a paycheck at work. Someone who cares about the progress of their company should read this book.Published 19 months ago by walte65501
I love the concept of this book, which a colleague gifted me at a critical juncture. Keough, former President of The Coca-Cola company, has a folksy style but deep insight into... Read morePublished on February 2, 2012 by Grael Norton
As Carl Gustav Jacob Jacobi and most recently Charlie Munger have said "man muss immer umkehren" ie "invert, always invert", and that is exactly what Don Keough has done throughout... Read morePublished on November 16, 2011 by Aaron
I enjoyed it Amazon is making me write something longer for fill space. I would ask anyone in business to read and understand its message: Play hard, by the rules and stay true to... Read morePublished on September 11, 2011 by Mr. Staples
This book was well written with a clear message and easy takeaway points. I loved the way each of the chapters was reinforced with an example(s) from the author's business... Read morePublished on June 30, 2010 by EndGoalSuccess
In The Ten Commandments for Business Failure by Donald R. Keough, the former President of The Coca-Cola Company, shared his work experiences from his earliest days in Nebraska to... Read morePublished on January 23, 2010 by Leanne Hoagland Smith