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I feel that we're living through the biggest culture shift of our time. The internet, itself, is 17-years-old. It's just hitting the social part of its life. It's just like growing up. As you get to 13, 14 and 15, you want to go out and go to parties. That's what's happening right now! The internet is growing up.
What happens when we live in this word of mouth world where we're tweeting out "I love Company X's orange juice"? We're sharing thoughts that we never would have picked up the phone and called somebody about in the past. What happens when brands can be humanized? In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies. I think we wrote a much, much stronger book than I did with Crush It. When I say we, I mean the people in the social graph--the people that are living it.
There is enormous ROI in social media. It's like my famous saying though, "What's the ROI of your mother?" The data isn't as black and white like it has been in the past. I firmly believe that the brands that have a soul and a heart and understand how to scale this will win.
This is a comprehensive book from a guy that has lived in the social space for the last 6 years like I have. I live and breathe my community and I've been able to consult with big brands for the past two years on how to leverage this world of caring. This is the perfect book, not only for entrepreneurs who might have an employee or two, but also for brand managers and CMOs at bigger companies.
If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.
Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.
I love Gary Vaynerchuk work, not read the book yet as finishing another one, his other books have been fab and I am certain this one will too! Read morePublished 6 days ago by Clare Mardell
I will keep it simple, If you are trying to grow your business and your brand as well as build a true solid following of loyal customers. Read morePublished 1 month ago by Jeff Whitmire - A Quiver Full Inc
I refer this book to retail strivers all the time.
Vaynerchuk learned this by doing it, which has more value to me than a lot of business writing that's based on sound... Read more
I just learned about this book this week and was very inspired. This book talks to me as it's all about not treating customers and clients well, but about treating them great and... Read morePublished 2 months ago by Author of Every Man Wants More Than One
This is a great book that will help people understand how social media affects business. It also made a difference in how I respond to constituents on the phone. Read morePublished 2 months ago by G. Sawrie
Every online marketer should read this book. With everyone and their mother beginning online businesses, it's important to do it right and this book is a step in the right... Read morePublished 4 months ago by Sebastian Latina
I love Gary V.'s books, especially this one and its follow-up, Jab, Jab, Jab, Right Hook. He has great ideas, and explains them in clear terms, making them easily accessible to... Read morePublished 4 months ago by Gastronomix
Principles here are those I look forward to applying to my life personally. I think that is where it begins.Published 5 months ago by Chet Hiatt
I really enjoyed this book both as a business owner and a consumer. As a business owner I appreciate the aspect of being grateful for the business we get and to not become... Read morePublished 5 months ago by Timothy J Terrio