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I feel that we're living through the biggest culture shift of our time. The internet, itself, is 17-years-old. It's just hitting the social part of its life. It's just like growing up. As you get to 13, 14 and 15, you want to go out and go to parties. That's what's happening right now! The internet is growing up.
What happens when we live in this word of mouth world where we're tweeting out "I love Company X's orange juice"? We're sharing thoughts that we never would have picked up the phone and called somebody about in the past. What happens when brands can be humanized? In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies. I think we wrote a much, much stronger book than I did with Crush It. When I say we, I mean the people in the social graph--the people that are living it.
There is enormous ROI in social media. It's like my famous saying though, "What's the ROI of your mother?" The data isn't as black and white like it has been in the past. I firmly believe that the brands that have a soul and a heart and understand how to scale this will win.
This is a comprehensive book from a guy that has lived in the social space for the last 6 years like I have. I live and breathe my community and I've been able to consult with big brands for the past two years on how to leverage this world of caring. This is the perfect book, not only for entrepreneurs who might have an employee or two, but also for brand managers and CMOs at bigger companies.
If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.
Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.--This text refers to an alternate Hardcover edition.
Gary does a great job of providing a snapshot of where the industry was. The challenge is things are moving so fast, the next book displaces the last. It is a good read. Read morePublished 4 days ago by Dr. Syb
I do not feel this book gave me any insights in the way business is moving. But he did toot his own horn a lot... Read morePublished 5 days ago by Ms Sid
This book shows you how to embrace social media to increase your bottom line by increasing customer relations and satisfaction. Read morePublished 5 days ago by joaquin valverde
If someone can bring value to the end consumer, it is definitely Gary Vaynerchuk. The concept of this book is to show your appreciation towards your end consumer and threat him... Read morePublished 1 month ago by Martin Todorov
I would recommend this book to anyone looking to improve your operations! It has the potential to boost your passion for what you already do!Published 1 month ago by David Gonzales Jr
THE BEST. Gary is simply genius. Not only is this book fun to read (and addictive) but it's unbelievably informative. Will give you business ideas for years to come. Read morePublished 2 months ago by Joe K.
I loved 'Crush it" This is the second book I have of Gary's and I loved it too!
Customer appreciation and how to achieve that in the new media world is so important and... Read more
Gary V gets down and dirty on ways that social media can change your life and your business when used in a way that makes perfect sense. Read morePublished 4 months ago by Heather
I feel if you read this book as well as Crush It like I did you wasted your time, both books seem to be a copy of each other. Maybe I missed something but I don't think so. Read morePublished 4 months ago by Jason W