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The Thank You Economy Audible – Unabridged

4.5 out of 5 stars 209 customer reviews

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By Victor Cheng on March 8, 2011
Format: Hardcover Verified Purchase
I am a big fan of Gary Vee. Crush It was an eye opening game changer, his vlogs are great, I pay attention to what he does. His contribution to the world in Crush It that "caring = competitive" advantage is both insightful and well demonstrated by Gary Vee practicing what he preaches.

I pre-ordered The Thank You Economy months ago, noticed it auto-download on my kindle last night, start it last night and finished it by noon this morning.

That being said, I was a little disappointed in The Thank You Economy - even though I agree with everything said in it. Perhaps I just had the wrong expectations and I'm not the intended audience.

It is a book focused on WHY companies big and small should be in Social Media. The premise is you, the reader, are a social media skeptic or the higher ups in your company are skeptics.

If this is your situation, it's an appropriate book. Gary Vee lays out his argument (which I agree with incidentally). There are lots of interesting case studies, his perspective is ALWAYS interesting, and the strength of the argument is probably a "B" level argument at best.

It's an argument driven by a few key ideas and lots of anecdotes. But the reason I give the argument a "B" is its not an air-tight argument. In my work life I deal exclusive with the higher ups alluded to in the book. I know how they think. And I think higher up folks would find the book interesting, a little thought provoking, but probably not enough to dramatically change minds.

I think he could of made a much more airtight argument even without resorting to a dry, numbers driven, academic argument.

As for me, I don't need to be convinced of using various forms of social media. I am already using it very successfully.
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Format: Hardcover
Ideas & Innovation, Mullen, Social Influence - MULLEN
Thank you for writing the Thank You Economy.
Author, Social Media Pioneer, Gary Vaynerchuk

As REM once said: "It's the end of the world as we know it and I feel fine." If anyone reading this hasn't realized that everything has changed, maybe Gary Vaynerchuk's new book The Thank You Economy will help smack some sense into you. At the very least, it will make the new world a bit less scary for you or your boss or your boss's boss. I think people will find that Gary V. is a wonderfully unlikely spokesperson and an incredibly steady voice of reason in a seemingly endless world of chaos. He intuitively gets it and can articulate and translate social media very well.

Here's my take on the brand spanking new Thank You Economy, the latest from the author of the New York Times best-seller Crush It!, famous internet wine marketer, social media godfather, and overall feisty personality.

The book opens by drawing some amazing parallels to the days when every store owner needed to endear himself to his small community, be an intrinsic part of it, and keep the community happy. If a customer was unhappy, word of mouth would spread and it would cause great problems. Then we became busier, more fragmented, less personal and our individual voices stopped mattering as much to businesses. Essentially they could get away with not caring.

But, with the introduction of SM, we are back in a community where each individual's voice matters a lot and the business owner needs to authentically care and should want to communicate with the individual for a lifetime of ROI. That really simply sums up the incredible and undeniable role of SM today.
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Format: Kindle Edition Verified Purchase
This is the second Gary V book I've read and probably the last. I liked Crush It, gave me lots of motivation. I just couldn't get into The Thank You Economy. Sure, he is right about social media and makes some good points in the book. Just seemed like this book was a bit forced, which it sort of was (he signed a 10 book deal worth many millions).

The content of this book is better suited for a magazine article plus a couple blog posts. The audience that would get the most out of it is someone that hasn't yet adopted social media for business or personal branding. In other words, if you already use Twitter, you may not enjoy this book.
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Format: Hardcover Verified Purchase
I'm a fan of Gary -- I like him, I like his passion, I like his success, I like his voice... and both TYE and CrustIt are GREAT books... IF you don't already have a business or brand, or you're just starting out. If you have a business/brand and are even marginally successful, you've already figured most of the information on your own. (It's sink or swim market).

I'm thrilled both books exist for newcomers -- god knows I'd have preferred to read it in a book than learn on my own with trial and error -- and in a way, it was nice to be assured that I was "right" that what I was going was "the right thing" and "best." Both books made me feel really good about how I conduct my business, even if I didn't learn anything "new."

However, don't not get this book just because you're running a successful business or brand! You can still pull some inspiration from these books, and maybe learn a thing or two. I made lots of notes, flagged pages, etc when I read through TYE because it spawned new ideas. It wasn't that Gary said "Do XYZ" but reading a story about some other company made an idea (sometimes totally unrelated) pop into my head -- Crush It did that for me to, so I will continue to recommend both.

Looking fwd to more books Gary!
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