The Thought Leaders Project : Hospital Marketing and over one million other books are available for Amazon Kindle. Learn more
Buy New
$22.49
Qty:1
  • List Price: $24.99
  • Save: $2.50 (10%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
The Thought Leaders Proje... has been added to your Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Thought Leaders Project : Hospital Marketing Paperback – October 12, 2011


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$22.49
$18.76 $17.59

Best Books of the Month
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
$22.49 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.


Frequently Bought Together

The Thought Leaders Project : Hospital Marketing + Joe Public Doesn't Care About Your Hospital + Essentials Of Health Care Marketing
Price for all three: $142.02

Buy the selected items together
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 60%). Print edition purchase must be sold by Amazon. Learn more.


Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Paperback: 180 pages
  • Publisher: CreateSpace Independent Publishing Platform (October 12, 2011)
  • Language: English
  • ISBN-10: 1468068253
  • ISBN-13: 978-1468068252
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #295,438 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Brian James Bierbaum is a national digital healthcare consultant who has worked with a variety of healthcare organizations across the country. Bierbaum has more than 14 years of experience in interactive marketing for the healthcare industry and is an active speaker in the interactive marketing community.

Customer Reviews

4.2 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By LaurenB on February 1, 2012
Format: Kindle Edition Verified Purchase
This is a good, easy read with a lot of valuable/interesting information and insights. I loved the case studies and learning from a lot of people that I follow on Twitter. I'm giving it four stars only because I found some chapters more valuable than others. I'm thinking about buying the hardcover version so that I can highlight things and write notes in the margins but either way, it's a great resource!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Randy Bunker on March 2, 2012
Format: Kindle Edition
Okay, so I'm one of the authors of the book, but there are nearly two dozen other articles that round out this project, and well, I'll focus my attention there. Bierbaum put in a lot of legwork to assemble a broad range of content experts who give tangible this-is-how-you-do-it nuggets, as opposed to the softer and more prevalent this-is-why-you-should-do-it decree. Traditional marketers, non-profit strategists, patients and others all chime in to uniquely share what they see and experience day to day in their hefty slice of the marketing/social engagement/patient experience pie. Before you sign up for the next big healthcare marketing conference, do yourself a favor and first plow through this quick read. As fun as it would be to hang out a few days in a hotel in Orlando or San Diego, you may find that what you're looking for is right here in Hospital Marketing.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Kindle Edition Verified Purchase
This book is written in a manner that allows practitioners and lay people alike to clean valuable insights. If I had any criticism or would be that the message seems to be very narrowly focused on digital marketing. I feel a little more attention could be paid to other methods of marketing with creative insight.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
0 of 1 people found the following review helpful By Fritz on October 29, 2013
Format: Kindle Edition Verified Purchase
I picked the book because I'm interested in marketing and teach a course in it. This book was okay as a reference.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
0 of 1 people found the following review helpful By S. Burnett on October 7, 2014
Format: Kindle Edition Verified Purchase
Great
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

What Other Items Do Customers Buy After Viewing This Item?

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
The Thought Leaders Project : Hospital Marketing
This item: The Thought Leaders Project : Hospital Marketing
Price: $24.99 $22.49
Ships from and sold by Amazon.com