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The Time

The TimeAudio CD
4.7 out of 5 stars  See all reviews (60 customer reviews)

Price: $5.99 & FREE Shipping on orders over $35. Details
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
 : Includes FREE MP3 version of this album.
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MP3 Music, 5 Songs, 2008 $4.99  
Audio CD, 1990 $5.99  
Vinyl --  
Audio Cassette, 1990 --  

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Product Details

  • Audio CD (October 25, 1990)
  • Number of Discs: 1
  • Label: Warner Off Roster
  • ASIN: B000002KMT
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (60 customer reviews)
  • Amazon Best Sellers Rank: #21,999 in Music (See Top 100 in Music)

1. Get It Up
2. Girl
3. After Hi School
4. Cool
5. Oh, Baby
6. The Stick

Editorial Reviews

Product Description

The only problem with the Time's first album is that it isn't really the Time. Sure, that's Morris Day singing. Who else could it be? The music, however, is provided by Prince. Back in 1981, Prince was a superstar waiting to happen. So you have Day's swagger and sexual come-ons ("Oh Baby"--actually, every track here!) and Prince making the whole shebang sound like a more psychedelic Ohio Players. No small compliment, that, although soon after this came out, the real Time formed and became the Twin City's all-time best R&B group. Which is why What Time Is It? is really the Time's classic debut. --Bill Holdship

Customer Reviews

Most Helpful Customer Reviews
40 of 42 people found the following review helpful
Format:Audio CD
In 1981, Prince was still very much a critical darling with a fan base that was small compared to the worldwide one he would win in just a few years. But apparently, the Purple One had a considerable amount of clout even in his pre-stardom days, for that is how one of the greatest funk bands of the 1980s got started, with just one member & his mentor playing the music under a pseudonym. That eventually turned into The Time.
The story goes that Morris Day, an old high school friend of Prince's, wrote the lyrics to "Partyup" on Prince's landmark DIRTY MIND album (1980) & in exchange for giving Prince full credit on the song, he would help form a band & get them a deal with Warner Brothers Records. Needless to say, the band hadn't formed yet when THE TIME (1981) was recorded, but that didn't stop Morris & Jamie Starr (one of Prince's numerous stage names) from laying down a promising, if very skeletal, base for one of the 1980s most unsung acts.
Naturally, uptempo & highly suggestive funk is the order of the day on THE TIME, which makes sense because this turned out to be the band's strong point. "Get It Up" & "The Stick" leave very little to the imagination & could easily have found their way onto DIRTY MIND, fleshing out (dirty pun not intended) that criminally short (only 30 minutes) masterpiece. Of course, the main problem with these songs is that they drag on too long, for close to 9 minutes. For dance floor junkies, that might be a good sign, but for fans of the music (like myself), too much of a good beat can get pretty exhausting after a while.
One song actually justifies its long length & that's "Cool".
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11 of 12 people found the following review helpful
5.0 out of 5 stars What Band Is It....................................... December 13, 2004
Format:Audio CD
What can be said for the Time's dubut album? IT'S NOT THEM (sorry if this disappoints you). This album was produced arranged recorded and mixed before the BAND was even put TOGETHER. Yes that's Morris singing lead but do you reconize the rest of the voices and the music (it's prince). Those of us who were into Prince thought it was a Prince album when it first came out (remember??) When Jesse (Johnson) first heard it (the album) he was like who is that?? It's rumored that Prince helped give birth to the Time for the following reasons 1,Morris wrote and gave partyup (off the dirty mind album) to Prince. 2,Being friends and old band members (don't quote me but I believe they called themselves Grand Central) he was helping a fellow musician out. 3.Having a major piece of the band didn't hurt his (Prince) pockets either. In spite all of this they turned out to be one of the greatest bands (in my opinion) of all times. Had not Jimmy Jam and Terry fallen out with Prince over money for not only playing for themselves but Vanity 6 as well or being late to practice (or whatever it was) could you imagine the hits this band would have put out (Janet Jackson's pockets would have been a whole lot lighter) Truthfully speaking I think Prince was scared of what they were becoming for they had gained on him in popularity by their second album. In closing let's not say it's their debut album but their letter of introduction.
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6 of 6 people found the following review helpful
5.0 out of 5 stars Move Over Prince-It;'s TIME 2 Party! July 23, 2003
Format:Audio CD
Yes this is more or less a Prince album in most respects but who cares-Morris Day's sexual energy and slicky vocals make
"The Time" one of the most exciting deuts I've heard."Get It Up",
"Cool" and "The Stick" are the same tight,dancable and suggestive funk numbers as Prince was churning out at the time except drawn out to gagantuan preportions,leaving everyone begging for more.An unusual highlite would be the mainstream
new-wave rock of "After High School".Two ballads may seem to sink
the mood but with "Girl" especially,varriate the sexy mood.A great way to start an albeit temporary career.
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4 of 4 people found the following review helpful
5.0 out of 5 stars ...still cool... August 11, 2001
Format:Audio CD
look, i dont care who wrote it or whose album it really was or any of that...this was(oops!)...IS... damn good music! let's barricade the streets and throw some block parties again and get back to r&b that doesnt focus on explicit images, but makes you use your imagination to conjure your own...AND is fun on top of it! ...okay...i'm calm again.
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3 of 3 people found the following review helpful
Format:Audio CD|Verified Purchase
Though this gets credit as THE TIME's scorchingly funky debut album,
in reality it's just PRINCE aka JAIME STARR playing all the instruments,
writing & arranging all the material, singing all the backgrounds with
childhood friend and former Champagne/Grand Central (Prince's first bands)
bandmate Morris Day, who also sings lead and creates a memorable character of
a wise-cracking, suave, sharp-dressing ultra hip player who was the embodiment of COOL!!
Created and recorded during the "Dirty Mind" and "Controversy" sessions in Prince's
UPTOWN home studio in Minneapolis, and stockpiled for a future project that he
meant to be one of the funkiest bands to come on the scene since Sly, P-Funk,
The JB's, Graham Central Station and The Ohio Players!!--He called it simply, THE TIME!!
So actually, this amazing set of songs was already in the can before he retooled
a tight local funk band called FLYTE TYME who was then headed by future R&B singer
Alexander O'Neal and replaced him with Morris Day for his vision to be complete.
In the late summer of 1981, the slinky-sexy-funky "Get It Up" exploded over the
airwaves of black radio and Prince's "Minneapolis Sound" was set to further spread
his unique brand of funk, rock, soul and new wave onto a population that was starving
for something new to set the 80's apart from the 70's.
This album (now on CD) still sounds as innovative and funky as it did back when
I first heard and bought it at age 17 back in 1981!
Great early 80's sinewy-sexy funk jams (Get It Up, Cool & The Stick) and
two "get yo' freak on" bedroom ballads (Girl & Oh Baby) that get down deep
inside and still do the trick some 28 yrs later!
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Topic From this Discussion
Where's "The Stick?"
THANK you, I noticed that too. It's an essential track from a killer album.
Mar 19, 2012 by Marc Rehula |  See all 2 posts
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