- Audible Audio Edition
- Listening Length: 8 hours and 38 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Hachette Audio
- Audible.com Release Date: March 21, 2007
- Whispersync for Voice: Ready
- Language: English
- ASIN: B000OYD8T2
- Amazon Best Sellers Rank:
To get the free app, enter your email address or mobile phone number.
The Tipping Point: How Little Things Can Make a Big Difference Audible – Unabridged
|New from||Used from|
|Free with your Audible trial|
Customers Who Bought This Item Also Bought
Top Customer Reviews
The thrust of the book is that there are three things that can converge to bring about dramatic and perhaps unexpectedly fast changes in our society. These are the context (the situational environment - especially when it's near the balance or 'tipping point'), the idea, and the people involved. His point is that very small changes in any or several of the context, the quality of the idea (which he calls 'stickiness', ie how well the idea sticks), or whether the idea reaches a very small group of key people can trigger a dramatic epidemic of change in society.
"In a given process or system some people matter more than others." (p.19). "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts." (p.33).
He divides these gifted people into three categories: Connectors, Mavens and Salespeople. "Sprinkled among every walk of life ... are a handful of people with a truly extraordinary knack of making friends and acquaintances. They are Connectors." (p. 41). "I always keep up with people." (p. 44 quoting a "Connector").Read more ›
Gladwell's first example is the resurgence of the popularity of Hush Puppies, which had long been out of fashion, and were only sold in small shoe stores. Suddenly, a group of teenage boys in East Village, New York, found the cool to wear. Word-of-mouth advertising that these trend-setters were wearing the once-popular suede shoes set off an epidemic of fashion change, and boys all over America had to have the "cool" shoes.
Galdwell also examines the difference in personality it takes to trigger the change. For example, we all know of Paul Revere's famous ride, but how many of us know that William Dawes made a similar ride? The difference was that people listened to Revere and not to Dawes. Why? Revere knew so many different people. He knew who led which village, knew which doors to knock on to rouse the colonists. Dawes didn't know that many people and therefore could only guess which people to give his message.
There are several other phenomena that Gladwell examines, showing the small things that spark a change, from the dip in the New York City crime rate to the correlation between depression, smoking and teen suicide. If you want to change the world for the better, this book will give you an insight into the methods that work, and those that will backfire. It's all in knowing where to find The Tipping Point.
Jo @ MyShelf.Com
Most Recent Customer Reviews
This is the second book I've read by Malcolm Gladwell, and just like the first, It was a very quick and easy read. Read morePublished 2 days ago by sharon tank
This book, along with Malcom's companion volume Blink, together describe the two sides to the human mind.Published 9 days ago by Harpo
Excellent book to help see movements from a different perspective. The only negative is that it is a bit light on scientific findings and is primarily a collection of anecdotes. Read morePublished 9 days ago by Kenneth S
Some people don't like pop-sociology books, but I will say that this book is revolutionary. Great for visionaries and entrepreneurs trying to get their products out there, or... Read morePublished 18 days ago by Amazon Customer
Look for Similar Items by Category
- Books > Business & Money > Accounting
- Books > Business & Money > Marketing & Sales > Advertising
- Books > Business & Money > Marketing & Sales > Marketing
- Books > Health, Fitness & Dieting > Psychology & Counseling > Social Psychology & Interactions
- Books > Medical Books > Psychology > Social Psychology & Interactions
- Books > Politics & Social Sciences > Politics & Government
- Books > Politics & Social Sciences > Sociology