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The Tokyo Look Book: Stylish To Spectacular, Goth To Gyaru, Sidewalk To Catwalk Paperback – November 1, 2007

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Editorial Reviews

From Publishers Weekly

Armed with a PhD in Tokyo street fashion, anthropologist Keet hits the pavement to interview and profile several distinct tribes of fashionable Tokyo youth in this eye-catching style guide. Keet combines her findings with bold graphics, more than 200 color photographs, information on popular shops and brands, and interviews with several Tokyo-based fashion designer to "take the reader beyond the outer layers of clothing and into the minds of the wearers." Starting in the "street fashion epicenters" of Shibuya and Harajuku, Keet introduces the fast-paced trends of the teenage gyaru, the panda-like make-up of yamamba street kids, the "Little Bo Peep" dresses of the Lolitas and the colorful costumes worn at the biggest anime and manga convention in Tokyo. Beyond the highly visible "extreme minority fashions," Keet also covers the more sophisticated clothing of upmarket Ginza and the Marunouchi business district, showcasing "style tribes who are little known outside of Tokyo, but who represent what is probably the dominant fashion aesthetic." While Keet's method of spontaneously meeting and interviewing subjects gives the book a you-are-there feel, similarly impromptu photography can be frustratingly repetitive (many one- or two-shots playing stiffly to the camera), and occasionally out of focus. Still, with its cheerful format and knowledgeable commentary, this book is sure to catch the eye of young fashionistas around the globe.
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"From Goth to Gyaru, Japan's groundbreaking street fashion is rounded up in The Tokyo Look Book." --Elle"[The Tokyo Look Book] showcases full-color photographs of the stylish set, but also interviews designers such as Naoyuki Ohira and members of the Goth rock band Moi- meme-Moitie." --Womens Wear Daily"The beautifully photographed book is notable not only for the great variety of looks it documents, but also for providing insight and background into the root of Tokyo street style and the individuals who constantly reinvent it. " --Fashion Wire Daily"The Tokyo Look Book offers a colorful peek at what the kids are wearing these days on the sidewalks and catwalks of the capital city. Not only does she profile specific youth subcultures concentrated in a few celebrated districts, but she also turns a lens on the rest of Tokyo society." --BudgetTravel (online)

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Product Details

  • Paperback: 222 pages
  • Publisher: Kodansha USA; First Edition edition (November 1, 2007)
  • Language: English
  • ISBN-10: 4770030614
  • ISBN-13: 978-4770030610
  • Product Dimensions: 9.2 x 0.9 x 7.5 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (50 customer reviews)
  • Amazon Best Sellers Rank: #1,138,156 in Books (See Top 100 in Books)

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Customer Reviews

"Project Runway" junkies may like this book too.
THE TOKYO LOOK BOOK by Philomena Keet (photography by Yuri Manabe) is a wonderful coffee table book that gives observers like myself an insight into Japanese fashion.
E. Anderson
The Tokyo Look Book has great photos that are very high quality.
N. Burt

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Monty Moonlight VINE VOICE on January 15, 2008
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Doctor of Tokyo fashion Philomena Keet's Tokyo Look Book takes the reader directly to the streets of Tokyo with herself as our guide and ears, and photographer Yuri Manabe as our eyes. Their colorful book is loaded with photos and such specific cultural and subcultural fashion information that an amateur on the subject, such as myself, will feel quite overwhelmed at first. If you too are a novice, you'll be amazed at the subtle differences the trained eye notices in fashion styles and cliques that rule the Tokyo scene. The book is divided into 5 chapters: Shibuya Girls and Guys, which focuses on energetic young teen styles, Spectacular and Subcultural, which holds more theatrical styles like the popular Lolita, Goth, and Cosplay, among others, Youth Street Fashion, which takes a look at young people whose style is fashion for fashion's sake, The Stylish Female, which is much like it sounds, a section on slightly older, more professionally fashionable young women, and finally, Young Men At Work, which is sort of the male version of The Stylish Female. The book also takes a look at popular locales and interviews various designers who are particularly en vogue.

The Tokyo Look Book is a visually fun read and has plenty of info for someone new to the whole Japanese fashion scene. I, myself, being a professional artist and having noticed how popular certain Japanese styles are in commercial art and illustration today, found it to be quite fascinating, but I also realized that what I would have preferred would have been a book focusing on that second chapter, Spectacular and Subcultural. This is because it's those extreme, theatrical styles that are naturally most prevalent in U.S. illustration these days. I know there are a few books out there that do cover some of those very popular styles specifically, and I'll have to pick some of them up, but for the broader view of styles worn by young people on the streets of Tokyo, The Tokyo Look Book is an excellent guide.
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4 of 4 people found the following review helpful By Colorgirl TOP 1000 REVIEWERVINE VOICE on December 20, 2007
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I have been a fashion designer and makeup artist for quite a few years, having been designing clothing for most of my life. When I saw that I could have a chance to review the Tokyo Look Book, I jumped at the chance.

The Japanese people have long captured my attention with their venturous spirit when it comes to fashion and trends. I find them delightful and inspiring.

The Tokyo Look book is 222 pages long. There are scads of photos in it arranged in the following chapters:

1-Shibuya Girls and Guys
Shopping Mall Shibuya 109
Fashion Designer Riko Nakane of rienda
Fashion Designer Miwa Mochizuki of Glad News

2-Spectacular and Subcultural
Fashion Designer h.Naoto
Fashion Designer Nama of Moi-meme-Moitie
Fashion Designer Takuya Angel

3-Youth Street Fashion
Boutique: Dog
Fashion Designer: Naoyuki Ohira of Team Message
Street Fashion Magazine FRUiTS and TUNES

4-The Stylish Female
Fashion Brand Crystal Ball by GARCIA MARQUEZ gauche

5-Young Men At Work
Fashion Designer Kazuhisa Komura of 5351 Pour Les Hommes
Workwear Shop Mannenya

Shop List

The books bright pink and black cover is delightful and trendy retro looking. The author Philomena Keet and photographer Yuri Manabe just scoured the streets with camera, tape recorder, and clip board trying to capture a well rounded view of what fashions are on the streets of Tokyo in 2007 at the time they prepared the pages of this book.
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9 of 12 people found the following review helpful By alaska on December 14, 2007
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Although the subject matter is inherently interesting, this could have been a much better book. Probably the biggest problem is that for a book so reliant on its images, the photography is generally uninspired and the quality of the photos mediocre. Also, though the author fancies herself an "anthropologist," the text consists mostly of superficial descriptions with little insight or analysis. This is an example of a book that might have worked better as a website.
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Format: Paperback
I have been a big fan of Japanese fashion. I used to buy many Japanese fashion magazines to check out the latest styles, accessories, hairstyles, shoes and I can tell you that fashion in Japan has been a big interest for me.

May it be the city of Shibuya where the hottest shops and the latest trends can be seen, the city of Harajuku where anything goes and you can easily go to a fast food restaurant and see a group in visual kei/goth style of clothing, the city of Daikanyama which seems to be a cross of Shibuya and Harajuku styles and then you have the chic, may it be Omotesandou which has its style of trendy but elegant and then Ginza which is elegant with those who have a more expensive taste in fashion.

Tokyo is literally the mecca of fashions that takes in styles from the West and styles from Europe or styles that are inherently Japanese. There is no shame in some cities. It's the way how things are.

So, I can' tell you how pleased I am when I read "THE TOKYO LOOK BOOK" by Philomena Keet and photos by Yuri Manabe. Well-written, well-researched and photography to pretty much finely showcase what anyone who goes through Japan can see in terms of fashion trends and various styles.

The book is broken up by the following chapters:

* CHAPTER I - Shibuya Girls and Guys - From Shibuya 109 and interviews with fashion designers Reiko Nakane of rienda and Miwa Mochizuki of Glad News.
* CHAPTER 2 - Spectacular and Subcultural - Interviews with fashion designer h.Naoto (known for his designs which include Hangry & Angry), fashion designer Mana of Moi-meme-Moitie and Takuya Angel.
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