Top positive review
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Great read & life lessons you don't realize you're learning
on February 7, 2005
SYNOPSIS: Rufus Mayflower is a kid with a great business sense and imagination. When he decides that toothpaste costs too much, he starts his own toothpaste making business with local kids. From his meager beginnings with re-used baby food jars up to a fully professional operation with stockholders and a tube-filling machine, he rakes in the cash and confounds the leaders of the pharmaceutical industry with his methods.
This book (purchased at a garage sale) became one of the books I re-read repeatedly throughout my youth. Besides being a great story about how a kid with imagination and ingenuity can outsmart even grownups (which I loved as a kid), it also teaches you to avoid sexism and racism without being "preachy" about it.
Growing up in a very rural area (there was literally only one black family in our high school), the fact that the book's genius is black was a positive idea for me to take in. Not only that, but Rufus Mayflower refuses to treat his best friend differently because she's white...or even a girl. (She's Kate McInstrey if I recall the name right..I'm writing from work and don't have my copy immediately handy).
The book also subtly teaches you a little about marketing, product costs and even "price wars". I probably learned more business ideas from this book than many classes at school.
As final proof of the lasting value of the book, I submit that I am now 34 years old, with my first child just born, and I intend to introduce the book to him when he's old enough. It's an "old" book that doesn't date for modern readers..after all, doesn't toothpaste still cost too much?