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Richard C. Levy, simply put, is a marketing genius with a flair for invention. In the past twenty years, he has licensed over 125 products including Furby®, and the best-selling game “Men Are From Mars, Women Are From Venus.” Richard holds more than 30 patents. This is his twelfth book. He was profiled on Discovery Channel’s Invention series, and in interviews with The New York Times, and The Washington Post. An MIT Inventor-of-the-Week, Richard has spoken at Wharton’s Entrepreneurship Conference, IBM, and the USPTO’s Independent Inventors Conference, among other engagements. His products have generated over $1 billion in combined retail sales.
Being a game inventor for over 25 years, I felt like I was reading my biography as I read this book.
Is there actually a book out there that can start you from square one, instead of feeding you toy history and other stuff I don't care to waste my time reading?
All other books I have read about licensing concepts to toy companies pale when compared to this work.
After I read this book, I still had no idea where to start. All I would like to do is find a good company, that can make my toy. Read morePublished on December 12, 2010 by Littletexan
A little strong (though interesting reading) on the history of toys and games and their inventors, but managed to give me what I was looking for--a reality-based view of my chances... Read morePublished on September 21, 2010 by Hef
Written by industry veterans... even though a few years old, truly helpful support and fascinating reading! I so enjoyed this book.Published on April 3, 2009 by Mary Schenck Ross
As someone who just recently got into the game business, (I co-ivneted a game that will hit the shelves in 2009) I was anxious to get my hands on a book that could help me... Read morePublished on March 29, 2009 by Kevin Carroll
This book is dry, slow, and dull. It has some (possibly) useful information here and there, but you'll never get to it without falling asleep first or possibly skipping over it in... Read morePublished on November 3, 2007 by M. Black