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The Training Measurement Book: Best Practices, Proven Methodologies, and Practical Approaches Hardcover – April 18, 2008

3 customer reviews
ISBN-13: 978-0787975449 ISBN-10: 0787975443 Edition: 1st

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Editorial Reviews

From the Inside Flap

The Training Measurement Book

At its best, corporate training and development provides organizations with a distinct business and strategic advantage, making them stronger, faster, and smarter than their competition. At the other end of the spectrum, organizations can spend millions of dollars without the ability to adequately measure their programs' effectiveness, efficiency, or impact.

The Training Measurement Book offers managers, executives, and training and human resource professionals a method for measuring their investments in a way that provides information that is both actionable, credible, and meaningful to corporate leaders. Using the methods outlined in this important resource, readers can free themselves from traditional, often cumbersome measurement models and put in place pragmatic, useful, and easy-to-implement approaches for measuring training activities.

Based on years of research with hundreds of organizations, The Training Measurement Book provides an easy-to-follow, business-driven, down-to-earth approach to training measurement. The innovative Impact Measurement Framework®, outlined in this book, offers a solid solution for developing and implementing a complete and effective measurement program.

Comprehensive in scope, The Training Measurement Book explores the general principles of training measurement—asking why and how we should measure training and describes the pros and cons of using ROI.

The book examines the nine measurement areas that comprise The Impact Measurement Framework and details the seven-step training measurement process, identifying best-practices, tips, and techniques that make training measurement easy. In addition, the book discusses the use of tools, technologies, and systems that can make training measurement more efficient and ultimately more effective. The Training Measurement Book also contains illustrative case studies, examples, and an in-depth discussion of the topic of training analytics, to clearly show how organizations have implemented these measurement programs.

From the Back Cover

Advanced Praise for The Training Measurement Book

"This book is a must read for all learning executives! Derived from years of research with learning analytic best practices. Josh Bersin covers the entire spectrum with a comprehensive, complete, and credible approach to training measurement."
Frank J. Anderson, Jr., president, Defense Acquisition University

"Josh Bersin effectively tackles the hotly debated of area of training measurement, considered by many a topic shrouded in conceptual and statistical complexity. He takes a refreshing clear and simple look at how to effectively measure the impact of training."
Vince Eugenio, vice president human resources, Enterprise Learning SolutionsCardinal Health

"From an apprentice to a master in the field, everyone will take away a full historical perspective, thought-provoking concepts, and practical resources. As always, Bersin's work takes us beyond a popular approach, offers the next step in evolution of a concept at hand, and is relevant, contextual, and based on facts and real-world observable patterns."
Irada Sadykhova, director, Learning Strategies, Microsoft

"Josh Bersin provides badly needed clear thinking and practical insights in a muddled field. Training practitioners would do well to heed his advice and stop wasting money on counterproductive and misguided evaluation approaches."
Robert O. Brinkerhoff, professor emeritus, Western Michigan University, and creatorof the Success Case Method

"The approach moves training and development from an event-based activity to a continuous, actionable process founded on information—an advancement long overduein the industry."
Michael Echols, vice president, Bellevue University

"If you are new to training, The Training Measurement Book gives you everything you need to get started measuring your initiatives. If you are many years into the measurement journey, the book will motivate you to embed measurement as a de facto part of how your training group operates."
Chris Moore, founder, Thinq and president, Zeroed-In Technologies, LLC


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Product Details

  • Hardcover: 272 pages
  • Publisher: Pfeiffer; 1 edition (April 18, 2008)
  • Language: English
  • ISBN-10: 0787975443
  • ISBN-13: 978-0787975449
  • Product Dimensions: 6.3 x 1.1 x 9.3 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,491,685 in Books (See Top 100 in Books)

More About the Author

Josh Bersin is the Principal and CEO of Bersin & Associates, a leading research and advisory research firm focused on enterprise learning and talent management.

Josh started his career as a mechanical engineer in the 1970s (working for Exxon) and then moved into technology, sales, and marketing through his ten year career at IBM in the 1980s. During this time he had the opportunity to participate in IBM's end-to-end sales, management, and technical training programs - forming the basis of his experience in all areas of training.

In later years Josh worked at Sybase and then became the founding member of a pioneering learning management systems company (Arista Knowledge Systems) which was sold to e-learning pioneer DigitalThink in 2000. Josh ran DigitalThink's product management and marketing before deciding that he was best-suited to be a writer, analyst, and corporate consultant.

Today Josh is well known in the training and HR marketplaces as a pragmatic expert on best-practices in all areas of training, talent management, leadership, recruiting and HR. His books represent some of his best research industry experience on the winning solutions in training and training measurement. Josh is currently working on a new book to help HR and business leaders understand how to use talent management as a strategic competitive advantage.

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Most Helpful Customer Reviews

Format: Hardcover
According to Josh Bersin, the material in this book is based on the results of surveys that he and his associates conducted among more than 600 C-level executives in 2005-2007. One of the most important revelations is that more than 90% identified performance measurement as being either most important or next most important on their list of what to improve. In 2007, they conducted research among more than 700 HR and learning executives indicated that only 4% rated their learning programs were "fully aligned" with talent needs, and, only 15% rated them "well-aligned." These additional revelations also caught my eye.

While acknowledging the important work of others, Bersin asserts that the models offered by Donald Kirkpatrick and Jack Phillips, specifically, "limit an organization's thinking and make the measurement process difficult to implement." (Others are far better qualified than I am to comment on this assertion.) Bersin also asserts that organizations need more than what these models offer. In this volume, he introduces and then examines the Business Impact Model® and the Impact Measurement Framework®; then he recommends a seven-step training measurement process to implement both.

I especially appreciate the fact that all of Bersin's insights and recommendations are based on a wealth of research data; also that he provides within his narrative a number of real-world examples and mini-case studies based on a wide variety of exemplary companies that include Caterpillar, Defense Acquisition University, Eaton, EDS, FedExKinko's, HP, KPMG, McDonald's, Pep Boys, Saks Fifth Avenue, Wells Fargo, and Wendy's.
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4 of 4 people found the following review helpful By Thomas Hilgart on November 15, 2008
Format: Hardcover
The Training Mesurement Book by Josh Bersin is the clearest and most practical book (or article, white paper, etc.) I have read on the topic. His framework pulls together in such a usable way the several elements that are most worth paying attention to; and, in doing so, he moves the entire conversation to the next level beyond, yet encompassing, the Kirkpatrick framework and the Phillips methods. The alignment of learning investments with business strategies and operational objectives is among the top concerns of business leaders: everyone talks about it but very, very few know what to do about it. His description and measures of alignment are, I can tell you first hand, right on target. Also, it's an easy, though not simple, step to transfer the ideas in the book to one higher level of generality to address the measurement of talent management initiatives. Absolutely, the L&D book of the year!
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2 of 2 people found the following review helpful By Joe Brodnicki on March 10, 2009
Format: Hardcover Verified Purchase
While I wouldn't say that there's a lot of new ground here, I highly recommend this book because it pulls together a lot of diverse information and approaches, adds a little to them to make it all coherent, and offers a coherent whole of training measurement.

If you're thinking about a comprehensive approach to measuring and evaluating your training programs, this is great place to start.

Bersin brings together an multi-source, cusotmer-focused measuremnt data with a strong business and learning orientaiton. He also effectively covers what to measure, how to be a good business partner, performance consulting, and others facets of training intio a coherent whole.

The discusssion on the usefullness ROI and approach to measuring training's value is thought-provoking and business-related (good balance of theory and real world applicaiton).

I gave it four stars because it seemed a bit too self-promotional in a few places (I found it a bit hard to stay with at times). If it strikes you this way when you read, hang with it. This is a sound, comprehensive framework for training measurement.
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