This mammoth history of the dynasty that created and controls The New York Times is as epic in its scope as is the role of the newspaper in America. Like any good epic, this story is filled with its fair share of personal ambition, disappointment, competing heirs to the throne, fierce loyalties, and powerful intrigue. The story of The Times starts in 1896, when Adolph Ochs, a young German Jew, buys the undistinguished and nearly bankrupt The New-York Times (the dash was later dropped). He worked hard to distinguish its style from the florid journalism that marked rival papers, and soon Ochs's paper, with its straightforward reporting, became the favorite of the Wall Street and Uptown sets. He toiled, too, to ensure that The Times never earned the moniker "too Jewish." Ochs assiduously declined to promote Jewish editors and was an outspoken opponent of the free state of Israel. And writers Susan Tifft and Alex Jones argue persuasively that in its drive to appear absolutely objective about Jewish issues, the paper (under the leadership at this point of Ochs's son-in-law Arthur Hays Sulzberger) underreported the Holocaust--keeping stories of Hitler's early maneuvers off the front page, failing to name concentration-camp victims as Jews. Though significant, World War II was just one moment in the hundred-year-long history of the paper thus far. The Trust vividly chronicles some of the The Times's most famous moments--the controversial publication of the Pentagon Papers and its transition to a publicly held company in the late '60s are just two--along with the personal histories of four generations of Ochses and Sulzbergers. With its strong foundation of well-researched facts, thoughtful analysis, and excellent narration, The Trust is itself a great work of journalism that does its storied subject proud. --Anna Baldwin --This text refers to an out of print or unavailable edition of this title.
Tifft, a former Time magazine associate editor, and Jones, who won a Pulitzer while working for the New York Times, offer a collective biography of the family behind "all the news that's fit to print."
Copyright 1999 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
In 1934 Adolph Ochs was a gloomy man worried about Hitler's success. Och's ambition was forged in deprivation and humiliation. Read morePublished on December 29, 2012 by Mary E. Sibley
This book is big, for sure, but it's incredibly gripping. It's easy for books like this to get buried in minutiae found in annual reports and interviews with lesser subjects, but... Read morePublished on June 12, 2011 by Samuel Dram
It is not surprising that this book's major revelations have not had greater circulation given the nature of family ownership of the vast majority of the biggest media... Read morePublished on December 31, 2004 by J. Adams
This is a monumental work of multiple biography and institutional history.
It is cumpulsively readable, like a good novel. Read more
The only positive comment one can make about this sorely disappointing excavation of the Sulzbergers and their newspaper is that it's written in fluid, clear prose. That's it! Read morePublished on March 4, 2002
Tifft and Jones rip the gown off the old Gray Lady to reveal the hidden secrets of the family that made the New York Times the respected powerhouse it is today. Read morePublished on August 28, 2001
THE TRUST is an enjoyable piece of writing, from beginning to end. It would be difficult to soldier through its several hundred pages if Tift and Jones were poor. Read morePublished on May 15, 2001 by carolyn liebowitz
Whether you come from the perspective of a historian, biographer, student of journalism or are just into the whys and wherefores of what makes certain businesses special, this book... Read morePublished on March 21, 2001
The Audio book left out many important points made in the acutal book. It focused on the personal side of the Ochs/Sulzberger family, rather than some of the important issues... Read morePublished on December 28, 2000