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The Two-Second Advantage: How We Succeed by Anticipating the Future--Just Enough 1st Edition

33 customer reviews
ISBN-13: 978-0307887658
ISBN-10: 0307887650
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Editorial Reviews


"The right information at the right time is often the key to breakout success. Vivek's legendary entrepreneurial track record and the deep insight that he and Kevin Maney offer into the art of information technology makes this the right book at the right time to arm the reader with the knowledge and perspective the future will demand” —Marc Andreessen, Co-founder of Andreessen Horowitz, Opsware Inc. and Netscape
"Anyone interested in understanding the one common denominator of almost all long term success should read The Two-Second Advantage...organizations or even talented people don't need to have a vision of the future ten years or even ten days out. They need to accurately anticipate what’s about to happen next a split second before the competition using the right information at the right time." —Phillip Hellmuth Jr, 11-time World Series of Poker Champion and Poker Hall of Famer
"A compelling book on the 'art of anticipation' that everyone should read for every business today." —Mark V. Hurd is President of Oracle Corporation and a member of the Board of Directors.
“Ranadive and Maney convincingly show that by seeing the future we can achieve a new one. Neuroscience meets computer science and the result is profound, not to mention a great read.” —Don Tapscott, author of Wikinomics
“In an environment where the velocity of change is faster than at any other time in history, a company’s ability to capture The Two-Second Advantage can mean the difference between success and failure. Vivek articulates how leaders and organizations can use predictive processes to anticipate change and gain a competitive advantage that shapes the future of work.” —Francisco D'Souza, President and Chief Executive Officer, Cognizant
“An elegant exploration of how a company could in effect not guess, but anticipate what’s about to happen in two months from now or even an instant with right information at precisely the right time. The Two-Second Advantage is one of those rare books that shape our thinking about how companies and organizations should use technology to operate more like ‘talented’ humans.” —N Chandrasekaran, Chief Executive Officer, Tata Consultancy Services
“What does the unique scoring ability of hockey great Wayne Gretzky have to do with leading the modern organization in the digital age – how valuable is a consistent competitive advantage driven by predictive power?  With these engaging and insightful examples Ranadivé and Maney explore and explain how the leaders of ‘Enterprise 3.0’ are achieving sustainable competitive advantage through the use of predictive computing.” —Thomas H. Glocer, Chief Executive Officer, Thomson Reuters
“Critically important for today’s business leaders.   Customers are engaging with companies through an exploding number of channels, from mobile devices to the social universe.  The concept that we can not only understand all that customer data, but make accurate and business-shaping predictions from it, puts this on the must-read list.” —Shantanu Narayen, President & CEO, Adobe Systems Incorporated
The Two-Second Advantage is a deft compilation of research and practical examples on how by having a little bit of the right information, at the right time and context, just far enough ahead is the key ingredient for success- in business and in other fields of human endeavor…the authors offer a vital perspective on how the available predictive capabilities can help make the world a better place.” —Klaus Schwab,  Founder and Executive Chairman of the World Economic Forum
“The challenge of today’s digital world isn’t gathering data but making sense of it quickly. The Two-Second Advantage artfully explores how having the right information, in context and at the right time, can place you ahead of the game.”  —David Stern, NBA Commissioner
"Anyone interested in understanding the common thread of almost all long term success should read The Two-Second Advantage. The authors capture your imagination with this well-written and lively exploration on how by just having unique insight prior to an event helps organizations make innovative decisions and keep their competitive edge." —Chad Hurley Co-Founder of YouTube

“Get ready to rethink how you operate your business. ‘The Two-Second Advantage’ puts forth a simple but powerful notion that organizations don’t need to have a vision of the future ten years or even ten days out, they only need a little bit of the right information in the right context just far enough ahead to see an opening or opportunity an instant before the competition.” -  William H. Draper III, co-founder, Sutter Hill Ventures

“The Two-Second Advantage” is based on a powerful principle – a little bit of the right information ahead of time is more valuable than piles of information too late. That insight can help you stay a half-step ahead of competitors by anticipating the always changing preferences of today’s customers and who better than Vivek to talk about it.” - Vineet Nayar, Vice Chairman & CEO, HCL Technologies Ltd and Author, Employees 1st Customers 2nd

About the Author

VIVEK RANADIVÉ is the founder and CEO of the leading international software company, TIBCO Software Inc., that enables organizations to become event-driven. He is also the co-owner and vice chairman of the Golden State Warriors NBA franchise. A frequently cited expert in the media on real-time computing, Ranadivé is the author of the New York Times bestseller The Power of Now. KEVIN MANEY writes for Fortune, The Atlantic, Fast Company, and other publications. He was the technology reporter at USA Today for more than twenty years. He is the author of the critically acclaimed books The Maverick and His Machine and Trade-Off.


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Product Details

  • Hardcover: 256 pages
  • Publisher: Crown Business; 1 edition (September 6, 2011)
  • Language: English
  • ISBN-10: 0307887650
  • ISBN-13: 978-0307887658
  • Product Dimensions: 5.7 x 0.9 x 8.5 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #763,239 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Maquina Gringo on November 18, 2011
Format: Hardcover
Provides a clear vision for how the successful organization of the future will use data strategically to form distinctive competence. The authors believe future computer systems need to evolve to approximate human brains, which do not need to process instructions serially and can synthesize past experience and sensory input in real-time to make and act upon predictions. The result is more effective performance.

They use a sports metaphor that resonated with me -- just like Wayne Gretzky seemed to know where the hockey puck WOULD be two-seconds before his defenders did , organizations will be able to spot an unhappy customer before he defects, a terrorist before he acts, traffic accidents before they materialize and heart attacks in patient before they occur. Significant research is cited linking computer science and neuroscience -- very interesting material.

Ranadivé and Maney tacitly acknowledge privacy and "Big Brother" issues a bit, but seem to dismiss these concerns somewhat casually. Imagine, for example, insurance companies, universities or human resource personnel using predictive technology to reject potential applicants? This angle wasn't explored sufficiently and it made for a more evangelical technology read, rather than an objective cultural examination of the implications of this technology. Reader beware ...
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14 of 18 people found the following review helpful By K. Virk on February 1, 2012
Format: Hardcover
Looking at the rating given by other folks, I think my expectations were quite different from this book. Enabling me how to get 2 second advantage in atleast 1200 seconds of reading. Few pages are dedicated to the story of Wayne Gretzky's brain functioning how he skated to where puck was going to be and all the intricate functioning of brain. Another example was how someone just had a glimpse of city from sky and drew the picture with amzing detail. How NYPD folks are using software to deter crimes by writing code himself in the begining. All good, but too many of such examples. My frustration was I was waiting for 2+2 to become 4; authors have great examples, but for me, it was beating around the bush. If you are building an application with business intelligence, it may give some ideas what other people are doing or thinking but I wasn't satisfied book is loaded with supporting material only. Could not offer more than 2 stars.
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5 of 6 people found the following review helpful By Mario Schlosser on May 25, 2013
Format: Kindle Edition Verified Purchase
Caution - this book will leave you less informed about predictive analytics than you likely were before. So pick up at your own risk. Several issues.

1) The sensationalist title and description suggest we'll be reading a useful treatment of the role predictive analytics plays in today's economy (and, that there's something particularly NEW about predictive analytics, like some recent breakthrough; or some heretofore unknown magic to the "2 seconds" referenced in the title). What we actually get is an extended blog post of randomly mixed tidbits and stories of anything where someone used a computer or a calculator to take a guess on the future, without much of an overarching thesis or structure. And, worse, mostly just stories from 10 years ago. For example, we have a guy from Reliance talk proudly about how his crack data analysts have created a churn model that predicts which mobile phone customers are likely to churn. If you think that some low-factor logistic regression model is somehow a newsworthy predictive analytics breakthrough, you've slept through your first 15 minutes of computer science classes in community college.

2) The churn prediction story at least is so simple that the book can't mess it up by its usual approach of uninformed ultra-high level discussion. Unfortunately, that's what's happening with most other stories in the book: an amateur's look at a complex topic, plus some hollow cheerleading about how more data would be cool in that situation. For example, one chapter "discusses" (not sure if I'd call it a discussion) how Wall Street traders now have models that predict what will happen in the markets. Aha.
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Format: Hardcover
At least a century ago, Oliver Wendell Holmes observed, "I don't care a fig for simplicity on this side of complexity but I would give my life for simplicity on the other side of complexity." I was again reminded of that observation as I began to read this brilliant book in which Vivek Ranadivé and Kevin Maney explain how and why we can achieve success (however defined) by anticipating the future "just enough." The book's title refers to what is often the difference between success and failure. However, with all due respect to the co-authors' intentions, I do not think the greatest value of this book can be measured in terms of time; rather, in term of proceeding from the simplicity of raw impulse through the complexity of probable implications, multiple perspectives, and potential consequences to "the other side of intuition" where correct decisions can be made almost spontaneously. The U.S. Airways pilot, Chesley Burnett ("Sully") Sullenberger III, who successfully ditched US Airways Flight 1549 in the Hudson River off Manhattan, New York City, on January 15, 2009, offers an excellent case in point. Once aware of the circumstances, he made the correct decision with little (if any) consideration of options. The same is true of countless other airline pilots as well as diagnostic surgeons (especially in hospital emergency rooms) and military leaders in combat who quite literally must make life-and-death decisions.Read more ›
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