From Publishers Weekly
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I went to a marketing lecture where a senior executive in a large telco discussed this at length, and although it turned out, he was unclear about much, clearly he thought highly... Read morePublished 4 months ago by BernardZ
Excellent reading material. Easy purchase from this seller.Published 4 months ago by Heidi Elizabeth Vokes
This book is essentially an extension of the author's excellent HBR article - 'The One Number You Need to Grow. Read morePublished 14 months ago by Loyd E. Eskildson
The Ultimate Question: Driving Good Profits and True Growth Finding the balance in a non profit environment can be tough, this helps you see the difference.Published 19 months ago by hugh m harrison
Big company or small, the customer is King and the most successful CEOs invest in communicating with their customers and put real time processes in place to monitor their customer... Read morePublished 22 months ago by John Fulton
The Ultimate Question develops a path direct at the heart of success, get at the core by listening to customers and providing superior value and evolution of products and services... Read morePublished on March 6, 2013 by bkforester