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The Ultimate Sales Letter: Attract New Customers. Boost your Sales. Paperback – February 14, 2011

75 customer reviews

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Editorial Reviews

About the Author

Dan S. Kennedy has been writing and lecturing about sales for more than two decades. His popular The No B.S. Marketing Newsletter reaches thousands of people, and he speaks to many more in person each year. He is the author of No B.S. Business Success, No B.S. Sales Success, and The Ultimate Marketing Plan.
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Product Details

  • Series: Ultimate Sales Letter
  • Paperback: 240 pages
  • Publisher: Adams Media; Fourth Edition edition (February 14, 2011)
  • Language: English
  • ISBN-10: 1440511411
  • ISBN-13: 978-1440511417
  • Product Dimensions: 5.5 x 0.7 x 8.5 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (75 customer reviews)
  • Amazon Best Sellers Rank: #17,713 in Books (See Top 100 in Books)

More About the Author

Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

For more information check out my blog at www.dankennedy.com/blog/

Customer Reviews

Most Helpful Customer Reviews

14 of 14 people found the following review helpful By DALwrites on April 19, 2011
Format: Paperback Verified Purchase
For someone who is completely new to the world of sales letters, this book takes you through the whole process from A-Z. The book is extremely accessible (minimal use of jargon), gets right to the point (do this, don't do that), and you'll find yourself using the principles almost immediately. I had a freelance sales letter opportunity fall in my lap soon after reading this, and I made myself sound like an old pro; the client was satisfied from the first draft forward. The book really is that good.

The only item that irked me, especially as the book drew to a close, was the amount of "upselling," both for the author's products as well as those of some of his colleagues. However, this is ultimately a sales book, the author apparently knows what he's doing, and it did not detract from any of the real content.

Overall, I couldn't recommend more highly, whether you're a complete beginner looking for the inside track, or a seasoned pro searching for some fresh ideas.
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5 of 5 people found the following review helpful By Chuck Rylant on January 1, 2012
Format: Paperback Verified Purchase
If you want one reference book that you will refer to over and over again when writing copy, this is it. This book begins with the basics of copy writing for mine and my clients' projects. It and gives you a few formulas and samples to get you started. I use this book whenever I have a new marketing message to create. It is also the same formula for video sales letters, tele-seminars, and selling from the stage, so don't think this is dated material if you think long form copy writing is dead.
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3 of 3 people found the following review helpful By Jonathan Brown on December 29, 2014
Format: Kindle Edition
Most people who would buy this book are familiar with Dan Kennedy and his material and know he is a copy writing and direct mail legend. If you are new to copy as I am and looking to learn how to write great copy for my own small business this book delivers. I read on Kindle on my IPad mini and some examples of sales letters didn't show clear enough to read how every that was only a few where 99% of the example were clear. These examples help the novice copy writer learn how it's done by the best. Value far exceeds cost of book but 100 times or more.
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2 of 2 people found the following review helpful By CWI on June 5, 2014
Format: Kindle Edition Verified Purchase
For someone just learning about copy writing with serious intentions of using sales letters to grow my business, I found it very informative. Some of these copy writing books are light on the how to's. This met expectations. Didn't have to work through a bunch of fluff to get to the meat. Well written.
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2 of 2 people found the following review helpful By Constantino on May 10, 2014
Format: Kindle Edition Verified Purchase
In this book I have found, in abbreviated way all the best hints for most any kind of situation, how to write your best Sales Letter. I really recommend any entrepreneur to read it.
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1 of 1 people found the following review helpful By DavidD on May 18, 2013
Format: Paperback
I actually read this book in the library in one sitting just now and enjoyed it. I probably won't be sending direct mail, but I will use his concepts in my email marketing campaigns, and possibly even in my live personal selling. My favorite 'aha' moment was when he said "Write for the buyer, not the nonbuyer" which makes sense. Sometimes people write to convince just anyone to get interested, which wont work as well as writing to make the semi-interested sold.

Also, in the first few pages he had a thing he called the "Profiling and Diagnosing Questions" which were a quick 10 questions for you to answer from your customers point of view. I filled them out for my target market/customer, and even though you could say I already knew the answers (from years of industry experience), thinking of them fresh and writing them down gave me a few insightful answers that I know I will use to write my email marketing campaigns and in my sales dialogues.
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1 of 1 people found the following review helpful By Mario Lorettos on November 16, 2012
Format: Kindle Edition Verified Purchase
There is no more comprehensive guide to writing a sales letter than this.

Dan goes from A to Z on hot to write a killer letter.

It is packed with examples and in-the-trenches-stuff that will help you to be a kick as copywriter.

As with his previous book, this is also a NO B.S. book as all of the examples are battle tested.

I went to the largest Direct Sales company and just based on ONE idea I got from the book, landed a HUGE deal.

Dan Kennedy is a MUST read!
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1 of 1 people found the following review helpful By Anita Krupp on June 27, 2014
Format: Paperback Verified Purchase
This is my number one book for learning about writing sales copy or ads. Very good instruction and skills you would not get on your own. A must for everyone that is serious about writing good copy ads and letters. 5 Stars all the way!
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