The Ultimate Sales Letter and over one million other books are available for Amazon Kindle. Learn more
Buy New
$11.56
Qty:1
  • List Price: $14.95
  • Save: $3.39 (23%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
The Ultimate Sales Letter... has been added to your Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Ultimate Sales Letter: Attract New Customers. Boost your Sales. Paperback – February 14, 2011


See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$11.56
$8.25 $8.24

Frequently Bought Together

The Ultimate Sales Letter: Attract New Customers. Boost your Sales. + No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses + The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
Price for all three: $34.92

Buy the selected items together

NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Series: Ultimate Sales Letter
  • Paperback: 240 pages
  • Publisher: Adams Media; Fourth Edition edition (February 14, 2011)
  • Language: English
  • ISBN-10: 1440511411
  • ISBN-13: 978-1440511417
  • Product Dimensions: 8.3 x 5.5 x 0.7 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (48 customer reviews)
  • Amazon Best Sellers Rank: #24,439 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Dan S. Kennedy has been writing and lecturing about sales for more than two decades. His popular The No B.S. Marketing Newsletter reaches thousands of people, and he speaks to many more in person each year. He is the author of No B.S. Business Success, No B.S. Sales Success, and The Ultimate Marketing Plan.

More About the Author

Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

For more information check out my blog at www.dankennedy.com/blog/

Customer Reviews

Very easy to understand and implement.
Jean-Jacques Dege
I highly recommend for anyone that is trying to write their first sales letter, or even their 100th!
Tammy R. Coffin
Great Sales Letter Book for any one who wants to attract new customers and really boost sales.
Rodney Bourne

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By DALwrites on April 19, 2011
Format: Paperback Verified Purchase
For someone who is completely new to the world of sales letters, this book takes you through the whole process from A-Z. The book is extremely accessible (minimal use of jargon), gets right to the point (do this, don't do that), and you'll find yourself using the principles almost immediately. I had a freelance sales letter opportunity fall in my lap soon after reading this, and I made myself sound like an old pro; the client was satisfied from the first draft forward. The book really is that good.

The only item that irked me, especially as the book drew to a close, was the amount of "upselling," both for the author's products as well as those of some of his colleagues. However, this is ultimately a sales book, the author apparently knows what he's doing, and it did not detract from any of the real content.

Overall, I couldn't recommend more highly, whether you're a complete beginner looking for the inside track, or a seasoned pro searching for some fresh ideas.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Chuck Rylant on January 1, 2012
Format: Paperback Verified Purchase
If you want one reference book that you will refer to over and over again when writing copy, this is it. This book begins with the basics of copy writing for mine and my clients' projects. It and gives you a few formulas and samples to get you started. I use this book whenever I have a new marketing message to create. It is also the same formula for video sales letters, tele-seminars, and selling from the stage, so don't think this is dated material if you think long form copy writing is dead.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Constantino on May 10, 2014
Format: Kindle Edition Verified Purchase
In this book I have found, in abbreviated way all the best hints for most any kind of situation, how to write your best Sales Letter. I really recommend any entrepreneur to read it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By ron leibowitz on April 28, 2014
Format: Paperback Verified Purchase
It was OK, I would have liked to see more sample "sales letters". It would serve a better reference to a young copywritter
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
27 of 41 people found the following review helpful By Clint Pachl on February 27, 2012
Format: Kindle Edition Verified Purchase
The title of my review is a direct quote from the book by Dan Kennedy himself.

If you believe manipulation, applying pressure, and intimidation are the ways to guarantee sales then this book is for you.

Mr. Kennedy does not once convey how we can actually build a relationship with a prospect, gain their trust, and, in time, have our solution willingly accepted.

The premise of the book is one-shot mailings, with the exception of chapter 12,"The Power of a Sequence". In this chapter he succumbs to the questionable practice of bombarding the prospect with a series of sales letters that incrementally "sweeten" the offer until you sell the prospect.

This book is filled with trickery and fluff. To emphasize my point, here is another quote taken from "Step 8: Motivate Action":

"It sometimes pays to exaggerate our ROI promise, then bring the reader back down with copy like this: ... and even if I'm only half right, you'll still pocket over $..."

I found it interesting that many of Kennedy's cheesy tactics are criticized by expert copywriter Robert Bly in his book The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells. In fact, Bly states that questionable tactics like these may only prove effective with lower-class consumers.

SKIP THIS BOOK! There are many excellent books that you need before ever considering this title. In addition to Bly's book, I just read Selling to Big Companies by Jill Konrath.
Read more ›
12 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Janet Diaz on July 2, 2014
Format: Kindle Edition Verified Purchase
This book is a must for copywriters and marketers in general. It is priceless when you are stuck in your writing and you need to consult one of the masters. Highly recommended!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
This is my number one book for learning about writing sales copy or ads. Very good instruction and skills you would not get on your own. A must for everyone that is serious about writing good copy ads and letters. 5 Stars all the way!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Mae Gordon on June 25, 2014
Format: Paperback Verified Purchase
I enjoyed selecting this product. It served my purpose and my immediate needs, it was informative and a perfect gift (to myself or others.).
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews