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The Ultimate Sales Letter: Attract New Customers. Boost your Sales. Paperback


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The Ultimate Sales Letter: Attract New Customers. Boost your Sales. + The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! + No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
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Product Details

  • Series: Ultimate Sales Letter
  • Paperback: 240 pages
  • Publisher: Adams Media; Fourth Edition edition (February 14, 2011)
  • Language: English
  • ISBN-10: 1440511411
  • ISBN-13: 978-1440511417
  • Product Dimensions: 8.3 x 5.5 x 0.7 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Best Sellers Rank: #9,673 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Dan S. Kennedy has been writing and lecturing about sales for more than two decades. His popular The No B.S. Marketing Newsletter reaches thousands of people, and he speaks to many more in person each year. He is the author of No B.S. Business Success, No B.S. Sales Success, and The Ultimate Marketing Plan.

More About the Author

Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

For more information check out my blog at www.dankennedy.com/blog/

Customer Reviews

Very easy to understand and implement.
Jean-Jacques Dege
I highly recommend for anyone that is trying to write their first sales letter, or even their 100th!
Tammy R. Coffin
P.S. This book is filled with distracting self-promotion.
Clint Pachl

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By DALwrites on April 19, 2011
Format: Paperback Verified Purchase
For someone who is completely new to the world of sales letters, this book takes you through the whole process from A-Z. The book is extremely accessible (minimal use of jargon), gets right to the point (do this, don't do that), and you'll find yourself using the principles almost immediately. I had a freelance sales letter opportunity fall in my lap soon after reading this, and I made myself sound like an old pro; the client was satisfied from the first draft forward. The book really is that good.

The only item that irked me, especially as the book drew to a close, was the amount of "upselling," both for the author's products as well as those of some of his colleagues. However, this is ultimately a sales book, the author apparently knows what he's doing, and it did not detract from any of the real content.

Overall, I couldn't recommend more highly, whether you're a complete beginner looking for the inside track, or a seasoned pro searching for some fresh ideas.
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4 of 5 people found the following review helpful By DARIUS CIBONIS on November 7, 2013
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It's the 4th edition and I expected more up-to-date advice. Too much attention for the design of envelopes in the electronic communication age. I find too much information is out-dated.
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1 of 1 people found the following review helpful By Chuck Rylant on January 1, 2012
Format: Paperback Verified Purchase
If you want one reference book that you will refer to over and over again when writing copy, this is it. This book begins with the basics of copy writing for mine and my clients' projects. It and gives you a few formulas and samples to get you started. I use this book whenever I have a new marketing message to create. It is also the same formula for video sales letters, tele-seminars, and selling from the stage, so don't think this is dated material if you think long form copy writing is dead.
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By Mike on April 14, 2014
Format: Kindle Edition Verified Purchase
Very good book I have been following Dan for years not and really like the book, if you are in marketing you need this book.
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By Deenya Craig on April 10, 2014
Format: Kindle Edition Verified Purchase
I would recommend this book to anyone looking to boost sales with the attraction of written letters/postcards/web mail etc. You can never be too advanced for this book!
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Format: Kindle Edition Verified Purchase
While some information in this book is a bit dated and it was primarily focused on direct marketing, Dan Kennedy also shares timeless principles of writing sales letters that can be applied even today no matter what kind of sales letters you are writing.

Getting to know your target audience will never become outdated, and the suggestions he shares from his past experience are quite thorough. He mentions that in order to get into the mind of his readers, in this instance dentists, he'd read every industry publication every month, visit websites that host discussions forums for dentists, subscribe to email groups where only dentists communicate back and forth, attend industry functions, conventions, seminars, trade shows, he'd play prospect, and routine mastermind with dentists.

He then shares a step-by-step process he used to write a copy, very detailed with various examples. He shares a fill-in-the-blank headlines with examples, different ways to attract attention and to overcome barriers, how to re-write and then he offers an extensive check-list with 35 points to check your copy.

Yes he does have a plug for his website and services which I find appropriate in this book, and he also has a plug for few other tools like mike Capuzzi's CopyDoodles.

He then suggests re-writing for passion, and editing for clarity, and how to test your copy.

At the end of the book you'll find additional resources.
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Format: Paperback Verified Purchase
Follow Dan's teaching in marketing and sales any day, avoid his politics!!!!! Proves that words can cause people to take desired actions or careful thought!!!!!
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Dan Kennedy is the man. With the world we now live in with self proclaimed experts on every platform imaginable I've always stuck with those who've been in the trenches long enough. It's my personal belief that what Dan teaches is very relevant to today's markets, no matter which one you are in. This book doesn't hold anything back. The key is to actually READ the book, have an understanding of the principles, and apply them.....Seems like a lot of people get hit roadblocks right around Chapter 1 in books, LOL. :-)
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