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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales [Paperback]

Dan S. Kennedy (Author)
4.4 out of 5 stars  See all reviews (70 customer reviews)

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Book Description

February 20, 2006 Ultimate Sales Letter
A powerful sales letter is the ultimate marketing tool. Yet, most sales letters end up getting thrown in the junk mail pile. "The Ultimate Sales Letter, 3rd Edition" shows readers how to write letters that get read, generate leads, and make money. This guide teaches readers a step-by-step system for writing sales letters any business can use - designed by one of the most successful and highly paid professional direct-response copywriters in the country.

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Editorial Reviews

About the Author

Dan S. Kennedy is president of Kennedy's Inner Circle, and has been writing sales letters for over twenty years for both large and small businesses. He is also a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S. and Canada while his Web site receives more than 10,000 dedicated visitors a month.

Product Details

  • Paperback: 240 pages
  • Publisher: Adams Media; 3 edition (February 20, 2006)
  • Language: English
  • ISBN-10: 1593374992
  • ISBN-13: 978-1593374990
  • Product Dimensions: 8.9 x 6.3 x 0.6 inches
  • Shipping Weight: 13.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (70 customer reviews)
  • Amazon Best Sellers Rank: #330,319 in Books (See Top 100 in Books)

More About the Author

Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

For more information check out my blog at www.dankennedy.com/blog/

Customer Reviews

Most Helpful Customer Reviews
100 of 105 people found the following review helpful
Format:Paperback
This book is an amazing resource for anyone who writes sales letters. I own a business that sells high dollar OD/HR consulting. I bought this book based upon the reviews it got from other readers and the title. At first, I was very disappointed because the book is really directed mostly at direct-mail, reach-out-and-grab-the-buyer type businesses with products or services for consumers. My target audience is much more sophisticated and specialized.

I put the book on my shelf until recently. I picked it up again, mostly forgetting what I didn't like about it the first time. I quickly remembered, but I kept looking for different and new ideas. I found them. All I needed to do was to open my mind and use my imagination on how I could incorporate the ideas he has and use them. The results were amazing! I realized I had limited myself because I was really looking for a letter I could simply copy and change. Once I dropped that attitude, my whole view of the book changed.

Also, the formula for writing a great sales letter is the same whether you are writing something like mine or other types of copy or sales letters...

I highly recommend buying this book. Use it in the right way and you will see results.

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70 of 75 people found the following review helpful
Format:Paperback
This book is most useful to small business owners who want to generate qualified leads and not waste time, money, and energy in sending out useless junk mail.

The techniques described by the author in this simple but effective book are easy to learn. The author explains a systematic process in writing the ultimate sales letter that gets read and achieves results. Overall, he describes 28 steps involved in designing, creating, and getting your sales letter to the right prospects. The book is less than 200 pages long and doesn't take more than a couple of hours to read. It does take a lot longer to implement the ideas presented though.

Here are a few things I learned in the book that really surprised me -

1. That some mail delivery personnel hate junk mail and hence do not deliver it (this is against the law but a small percentage still seemd to indulge in this criminal behavior). There are some good tips on how to minimize the chance of your sales letters being perceived as junk mail.

2. The concept of 'comparing apples to oranges' in presenting price to your customer. I have always had reservations about doing this but after reading the explanation in the book, I am no longer opposed to adopting this highly effective practice. The author has a very compelling argument on why this is the right thing to do.

3. Mailing a mockup of the sales letter to yourself to see your own gut reaction to your marketing material arriving at your mailbox. This seems the most logical thing to do but I have never done it. From now on, I am always going to mail myself a mockup package before placing an order with my printer.

The book is full of these kinds of surprises and hence the reason for the 5 stars in this review. This book is probably one of my top 10 high value purchases of 2003.

The most important lesson I learned after reading this book - never underestimate the difficulty of writing a great sales letter and be wary of letting someone else write your letter. If it is your business, there is no one more qualified to write this letter than you. Spend the time and read this book. You won't regret it. After a couple of negative experiences, I now design most of my marketing material myself.

Good luck!

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28 of 29 people found the following review helpful
Format:Paperback
I read this book several years ago and I've gone on to read every book he's published since. The only thing wrong with the book is the title. Kennedy doen't use watered-down, full-of-fluff Madison Avenue techniques. He takes you by the hand and walks you through the copywriting process step-by-step. If you follow his advice and you're not afraid of being to direct or of making you're offer to strong you can end up with a sales letter that will keep the orders rolling in for years!
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Most Recent Customer Reviews
Sales Letter
I have only started the book but so far it has been a hugh asset to my business.. I have learned new ways to teach my sales staff to be most productive...
Published 2 months ago by Dwoods
"ALL Successful Selling is by Nature and Necessity MANIPULATIVE"
The title of my review is a direct quote from the book by Dan Kennedy himself.

If you believe manipulation, applying pressure, and intimidation are the ways to guarantee... Read more
Published 2 months ago by Clint Pachl
Love this book!!
Dan Kennedy has been hero of mine for decades. At the end of the day, the sales letter is still one of the best tools that any business or salesperson can use to "preheat" their... Read more
Published 4 months ago by Mark M. Stacey
The one copywriting reference you need
If you want one reference book that you will refer to over and over again when writing copy, this is it. Read more
Published 4 months ago by Chuck Rylant
One of the better books on sales letter creation
Kennedy does a good deal of blowing his own horn, promoting his own sites and products he probably has a financial interest in. Read more
Published 11 months ago by Susanna Hutcheson
Extremely useful!
For someone who is completely new to the world of sales letters, this book takes you through the whole process from A-Z. Read more
Published 13 months ago by DALwrites
Dan Kennedy is the Best!
Love this book. If you are looking for someone who knows marketing that is actually somthing you could use, listen and read Dan Kennedy.
Published 14 months ago by Brian Davis
A Must Read for All Marketers
If you are a sales person or marketer, this book is a must-read.

And if you want to increase sales for your business on your own,
you'll find the specific details... Read more
Published 17 months ago by Melanie Rembrandt
Good information but scattered explanations
This book contains the information I was looking for, generally speaking. I make postcard mailers and was interested to find information to strengthen response rates. Read more
Published 18 months ago by Ryan J. Adams
Written by a master in the field... but a bit dry.
Let me be clear. I have heard nothing but praise for Dan Kennedy by the other greats of marketing and copywriting... including one of my own favorites, Joe Vitale. Read more
Published 18 months ago by Benjamin Langley
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Inside This Book (learn more)
First Sentence:
I am convinced that just about anybody can learn to craft very effective sales letters. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Magnetic Recruiting, Shadowood Apartments, Darin Garman, Napoleon Hill, Ultimate Sales Letter, Vegas World, Potato Farmers, Scott Tucker, United States, Dan Kennedy, Marketing Letter, Think Ink, Ultimate Marketing Plan, The Internet Marketing Center, Writer's Digest Books
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