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I have the 1990 copy, it's a little battered but it's been sitting on my desk since 1990 and I use it to get me started writing and the brainstorm ideas. Read morePublished 1 month ago by Neil Mayger
Dan Kennedy is another marketer at the very top of my pyramid of trusted advisors. He formed an exceptional team with Dave Dee and their products are full of advice and wisdom. Read morePublished 2 months ago by Antonio F. Granados
Since pretty much anybody who is anybody in sales and marketing learned from Dan Kennedy, and since Dan Kennedy himself never stops learning and improving, it's fair to say that... Read morePublished 3 months ago by Christine A. Sutherland
It was okay- it's really just about him giving a lot of ideas but no information on how to apply themPublished 6 months ago by Rockman Cannon
Dan Kennedy is one of the guys that all of the best marketers study to learn how to become the best. This book shares some great insights into marketing and writing sales lettersPublished 17 months ago by Mike O'Donnell
This book has bolstered my confidence in writing sales letters and other marketing materials. I refer to it again and again. Read morePublished 22 months ago by Graybenn
Really helping with my career.
Some examples of letters are a little hard to read due to small format on page.
Great Information Inside...An awesome tools to assist in marketing letters.
One of the best information guides I own. Highly recommended