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The Ultimate Sales Letter: Boost Your Sales with Powerful Sales Letters, Based on Madison Avenue Techniques Paperback – January, 1997

4.8 out of 5 stars 35 customer reviews

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Product Details

  • Paperback: 224 pages
  • Publisher: Adams Media Corporation; 2nd edition (January 1997)
  • Language: English
  • ISBN-10: 1580622577
  • ISBN-13: 978-1580622578
  • Product Dimensions: 9 x 6.1 x 0.6 inches
  • Shipping Weight: 9.9 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #802,689 in Books (See Top 100 in Books)

More About the Author

Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

For more information check out my blog at www.dankennedy.com/blog/

Customer Reviews

Top Customer Reviews

Format: Paperback
This book is an amazing resource for anyone who writes sales letters. I own a business that sells high dollar OD/HR consulting. I bought this book based upon the reviews it got from other readers and the title. At first, I was very disappointed because the book is really directed mostly at direct-mail, reach-out-and-grab-the-buyer type businesses with products or services for consumers. My target audience is much more sophisticated and specialized.
I put the book on my shelf until recently. I picked it up again, mostly forgetting what I didn't like about it the first time. I quickly remembered, but I kept looking for different and new ideas. I found them. All I needed to do was to open my mind and use my imagination on how I could incorporate the ideas he has and use them. The results were amazing! I realized I had limited myself because I was really looking for a letter I could simply copy and change. Once I dropped that attitude, my whole view of the book changed.
Also, the formula for writing a great sales letter is the same whether you are writing something like mine or other types of copy or sales letters...
I highly recommend buying this book. Use it in the right way and you will see results.
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Format: Paperback
This book is most useful to small business owners who want to generate qualified leads and not waste time, money, and energy in sending out useless junk mail.
The techniques described by the author in this simple but effective book are easy to learn. The author explains a systematic process in writing the ultimate sales letter that gets read and achieves results. Overall, he describes 28 steps involved in designing, creating, and getting your sales letter to the right prospects. The book is less than 200 pages long and doesn't take more than a couple of hours to read. It does take a lot longer to implement the ideas presented though.
Here are a few things I learned in the book that really surprised me -
1. That some mail delivery personnel hate junk mail and hence do not deliver it (this is against the law but a small percentage still seemd to indulge in this criminal behavior). There are some good tips on how to minimize the chance of your sales letters being perceived as junk mail.
2. The concept of 'comparing apples to oranges' in presenting price to your customer. I have always had reservations about doing this but after reading the explanation in the book, I am no longer opposed to adopting this highly effective practice. The author has a very compelling argument on why this is the right thing to do.
3. Mailing a mockup of the sales letter to yourself to see your own gut reaction to your marketing material arriving at your mailbox. This seems the most logical thing to do but I have never done it. From now on, I am always going to mail myself a mockup package before placing an order with my printer.
The book is full of these kinds of surprises and hence the reason for the 5 stars in this review.
Read more ›
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Format: Paperback
I read this book several years ago and I've gone on to read every book he's published since. The only thing wrong with the book is the title. Kennedy doen't use watered-down, full-of-fluff Madison Avenue techniques. He takes you by the hand and walks you through the copywriting process step-by-step. If you follow his advice and you're not afraid of being to direct or of making you're offer to strong you can end up with a sales letter that will keep the orders rolling in for years!
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Format: Paperback
I've made millions of dollars from my own successful sales letters and I can attribute part of that success to this very book. It can bring the most inexperienced writer/marketer into a load of cash from creating a successful direct mail piece almost overnight. It can polish a "seasoned" pro's writing success. In fact, the best copywriters usually use this book as a constant reference when writing a new sales piece. If you can afford only one copywriting book or only have time to read one, make this the one! When you have this one book you won't need any others. I have read just about every book on sales letter writing available from Caples to Schwab to Ogilvy and this, BY FAR, is the best.
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Format: Paperback
Although designed primarily for the direct-mail market, the principles and techniques of "The Ultimate Sales Letter" can be adapted and applied to a wide variety of situations. Kennedy covers all the important topics and techniques on how to write the letter so that it not only gets opened but read and acted on.
One of the most common mistakes a poor salesman makes is trying to sell a product based on features. This is totally ineffective when compared to selling based on the benefits the product will provide the customer. Kennedy does an excellent job of demonstrating the difference and how to write a sales letter that focuses on the benefits to a customer. The result is a highly effective letter.
Add to this the tricks of the trade, writing style, revision information and multitude of other tips that fill the book and you have one of the best books on writing sales letters that I have ever read. Well organized, well written, and easily understood, Kennedy takes you through a complete and repeateable process from concept to followup to sale that does not miss a beat. If you want a sales letter that can produce leads and then convert the leads to sales there is no better book on the market today.
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