- Paperback: 224 pages
- Publisher: Adams Media Corporation; 2nd edition (January 1997)
- Language: English
- ISBN-10: 1580622577
- ISBN-13: 978-1580622578
- Product Dimensions: 9 x 6.1 x 0.6 inches
- Shipping Weight: 9.9 ounces
- Average Customer Review: 4.8 out of 5 stars See all reviews (35 customer reviews)
- Amazon Best Sellers Rank: #802,689 in Books (See Top 100 in Books)
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The Ultimate Sales Letter: Boost Your Sales with Powerful Sales Letters, Based on Madison Avenue Techniques Paperback – January, 1997
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More About the Author
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.
Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.
For more information check out my blog at www.dankennedy.com/blog/
Top Customer Reviews
I put the book on my shelf until recently. I picked it up again, mostly forgetting what I didn't like about it the first time. I quickly remembered, but I kept looking for different and new ideas. I found them. All I needed to do was to open my mind and use my imagination on how I could incorporate the ideas he has and use them. The results were amazing! I realized I had limited myself because I was really looking for a letter I could simply copy and change. Once I dropped that attitude, my whole view of the book changed.
Also, the formula for writing a great sales letter is the same whether you are writing something like mine or other types of copy or sales letters...
I highly recommend buying this book. Use it in the right way and you will see results.
The techniques described by the author in this simple but effective book are easy to learn. The author explains a systematic process in writing the ultimate sales letter that gets read and achieves results. Overall, he describes 28 steps involved in designing, creating, and getting your sales letter to the right prospects. The book is less than 200 pages long and doesn't take more than a couple of hours to read. It does take a lot longer to implement the ideas presented though.
Here are a few things I learned in the book that really surprised me -
1. That some mail delivery personnel hate junk mail and hence do not deliver it (this is against the law but a small percentage still seemd to indulge in this criminal behavior). There are some good tips on how to minimize the chance of your sales letters being perceived as junk mail.
2. The concept of 'comparing apples to oranges' in presenting price to your customer. I have always had reservations about doing this but after reading the explanation in the book, I am no longer opposed to adopting this highly effective practice. The author has a very compelling argument on why this is the right thing to do.
3. Mailing a mockup of the sales letter to yourself to see your own gut reaction to your marketing material arriving at your mailbox. This seems the most logical thing to do but I have never done it. From now on, I am always going to mail myself a mockup package before placing an order with my printer.
The book is full of these kinds of surprises and hence the reason for the 5 stars in this review.Read more ›
One of the most common mistakes a poor salesman makes is trying to sell a product based on features. This is totally ineffective when compared to selling based on the benefits the product will provide the customer. Kennedy does an excellent job of demonstrating the difference and how to write a sales letter that focuses on the benefits to a customer. The result is a highly effective letter.
Add to this the tricks of the trade, writing style, revision information and multitude of other tips that fill the book and you have one of the best books on writing sales letters that I have ever read. Well organized, well written, and easily understood, Kennedy takes you through a complete and repeateable process from concept to followup to sale that does not miss a beat. If you want a sales letter that can produce leads and then convert the leads to sales there is no better book on the market today.
Most Recent Customer Reviews
Wow, This book came recommended to me by another marketer, and it has exceeded my expectations. It is one of the best books on the art and craft of sales I have read. Read morePublished 11 months ago by Wayne Cash
Dan Kennedy teaches how to write a sales letter. What more needs to be said? I refer to this every time I write a promotion.Published 17 months ago by Mike
If you're unsure how to start your sales letter, or what to say throughout the letter, YOU MUST GET THIS BOOK. Read morePublished on December 29, 2012 by Amazon Customer
Dan Kennedy has been hero of mine for decades. At the end of the day, the sales letter is still one of the best tools that any business or salesperson can use to "preheat" their... Read morePublished on January 11, 2012 by Mark M. Stacey
Sales letter can make or break a deal so if you are selling online or involved in selling process... Read morePublished on March 6, 2010 by Fione Tan - Internet Marketing Coach
I found the book interesting, easy to read and highly informative. I am in network marketing and was specifically interested in sales letters for an informational website --... Read morePublished on October 22, 2009 by Roberta Falatyn