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The Ultimate Web Marketing Guide Paperback – November 8, 2010

ISBN-13: 978-0789741004 ISBN-10: 0789741008 Edition: 1st

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Product Details

  • Paperback: 640 pages
  • Publisher: Que Publishing; 1 edition (November 8, 2010)
  • Language: English
  • ISBN-10: 0789741008
  • ISBN-13: 978-0789741004
  • Product Dimensions: 7 x 1.3 x 9.1 inches
  • Shipping Weight: 2.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #89,449 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

The up-to-date, "A-to-Z" bible for everything related to web, online, mobile, and social marketing - from planning through metrics!

 

 

  • Entirely original content - not a compilation of previously published material
  • Covers SEO, pay-per-click, mobile marketing, social media, "PR 2.0", analytics, email, blog marketing, multimedia, and much more
  • Shows how to combine multiple web marketing approaches into a single, coherent, optimized strategy - and measure the results
The Ultimate Web Marketing Guideis a comprehensive online marketing curriculum in a book. It brings together everything 21st century marketers and entrepreneurs need to know about search engine marketing, Web and email advertising, social marketing, mobile marketing, and a whole lot more. This isn't a "quick guide"! It offers in-depth discussion and instruction, as well as proven best practices reflecting the latest online marketing innovations and trends. Not only is each area of web marketing covered systematically: marketers are also guided in planning and integrating multiple approaches into a coherent strategy, and accurately measuring their results.The Ultimate Web Marketing Guidecontains full sections on: " Search Engine Optimization, including advanced techniques " Pay-Per-Click advertising " Mobile marketing, including mobile-friendly sites and mobile advertising " Social media, including marketing on Facebook, MySpace, and Twitter " "PR 2.0", including new source development and online media rooms " Email marketing " Blog marketing " Audio, video, and podcast marketing " Online marketing management, including budgeting and analytics Both a how-to book and a comprehensive reference, this book will teach marketers and entrepreneurs exactly how to drive the most value from online marketing. It is the one indispensable web marketing book.

About the Author

Michael Miller has written more than 100 nonfiction how-to books over the past 20 years, including Que’s YouTube for Business, Using Google AdWords and AdSense, and The Absolute Beginner’s Guide to Computer Basics. His other bestselling online marketing books include The Complete Idiot’s Guide to Search Engine Optimization (Alpha Books), Sams Teach Yourself Google Analytics in 10 Minutes (Sams), and Online Marketing Heroes (Wiley).

 

Mr. Miller has established a reputation for clearly explaining technical topics to nontechnical readers, and for offering useful real-world advice about complicated topics. More information can be found at the author’s website, located at www.molehillgroup.com.


More About the Author

Michael Miller is the best-selling writer of more than 100 non-fiction books. He writes about a variety of topics, including computers, online selling, business, consumer electronics, and music. From his first book (Ventura Publisher Techniques and Applications, published in 1988) to his latest title, he has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.

Customer Reviews

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Most Helpful Customer Reviews

19 of 21 people found the following review helpful By Compay on December 20, 2010
Format: Paperback
I have developed several hundred websites over the last decade, optimized them for Google, and have made millions for my clients. So while this book didn't offer much to me in the way of new ideas, it's easily the best all-in-one guide ever written for beginning and intermediate web marketers.

In the introduction, Michael Miller points out that the book intentionally doesn't get too advanced on things like search engine optimization. Ideally you can purchase a few other books related to SEO, site structure, and writing copy. Otherwise, this book does a terrific job laying out the foundation.

The most interesting aspect of this guide is that it explains everything without being overly technical. More importantly, the book is incredibly thorough. Miller breaks down what web marketing entails, how to create a marketing plan, how to analyze your results, and even how to budget yourself.

The guide leaves no stone unturned. Someone new to marketing will learn everything from tips on having a site designed, paid web advertising campaigns, blogging, newsletters, and even promotion on social networking sites like Facebook. He not only offers suggestions, but provides plenty of links to sites with web tools to help you. The later chapters on mobile marketing for iPhones and similar gadgets are worth their weight in gold. Miller has seen the writing on the wall, and I have to admit that the five chapters on marketing for cell phones gave me plenty of new ideas.

As an expert at Search Engine Optimization and getting sites to rank well on Google, I was genuinely surprised at just how much the author knew about SEO. There were more than a few techniques that he could have included, but his suggestions were surprisingly on the money.
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1 of 1 people found the following review helpful By Anonymous on July 29, 2014
Format: Paperback Verified Purchase
Great textbook. Concise and straight to the point yet it covers a wide range of key topics. Exactly how textbooks should be written.
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By Michael Wagner on August 18, 2013
Format: Paperback Verified Purchase
Was looking for more tactical examples and plans. Not just 'you should do this.' Decent if completely new to online marketing though.
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