19 of 21 people found the following review helpful
on December 20, 2010
I have developed several hundred websites over the last decade, optimized them for Google, and have made millions for my clients. So while this book didn't offer much to me in the way of new ideas, it's easily the best all-in-one guide ever written for beginning and intermediate web marketers.
In the introduction, Michael Miller points out that the book intentionally doesn't get too advanced on things like search engine optimization. Ideally you can purchase a few other books related to SEO, site structure, and writing copy. Otherwise, this book does a terrific job laying out the foundation.
The most interesting aspect of this guide is that it explains everything without being overly technical. More importantly, the book is incredibly thorough. Miller breaks down what web marketing entails, how to create a marketing plan, how to analyze your results, and even how to budget yourself.
The guide leaves no stone unturned. Someone new to marketing will learn everything from tips on having a site designed, paid web advertising campaigns, blogging, newsletters, and even promotion on social networking sites like Facebook. He not only offers suggestions, but provides plenty of links to sites with web tools to help you. The later chapters on mobile marketing for iPhones and similar gadgets are worth their weight in gold. Miller has seen the writing on the wall, and I have to admit that the five chapters on marketing for cell phones gave me plenty of new ideas.
As an expert at Search Engine Optimization and getting sites to rank well on Google, I was genuinely surprised at just how much the author knew about SEO. There were more than a few techniques that he could have included, but his suggestions were surprisingly on the money.
I've never heard of the author before, but I'll concede that he knows his stuff. If you're a seasoned web marketer, the book may not bring much to the table aside from the chapters on mobile marketing. But if you're a business owner, or not advanced at online marketing yet, this book is a must-have. To learn more about where this book starts you off, read "Ca$hvertising" by Drew Whitman for tips on writing copy, and "Letting Go of the Words" by Ginny Redish to make your website easy to read and navigate.