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The Underdog Edge: How Ordinary People Change the Minds of the Powerful and Live to Tell About It [Kindle Edition]

Amy Showalter
4.8 out of 5 stars  See all reviews (10 customer reviews)

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Book Description

We all have occasions in which we want or need to persuade someone of greater clout, prestige or authority to see things our way. Many influence books address peer influence and downward influence (leadership). This book is unique because it reveals that upward influence success requires different tactics than generic influence tactics, because powerful people aren’t like everyone else. It tells real-world stories of everyday people who have achieved persuasion success in politics and business with someone up the food chain, the peer-reviewed science behind their success, as well as insights from those whose minds they changed.


Editorial Reviews

Review

"Amy Showalter's book is an exercise in identifying the strategies and mindsets that can enable the "underdog" to use this status to his or her advantage and to win." -- Dean Cowan, BookPleasures.com

"Even against all odds, you can make a difference. "The Underdog Edge: How Ordinary People Change the Minds of the Powerful ...and Live to Tell About It" is a guide to making a difference when your particular interest isn't the juggernaut of business changing." -- Midwest Book Review

"The Underdog Edge" was a lightning bolt to both my head and my high-achieving clients who need to master the art of influence. This book should be read by all who teach and coach emerging leaders. --Marcia Reynolds, PsyD, MCC, author, "Wander Woman: How High-Achieving Women Find Contentment and Direction"

As someone who has taught courses in strategy and public policy for decades, I was thrilled to finally read a well-researched book that uniquely provides enterprises and individuals the persuasive, behavioral edges they will need to effectively manage and execute their advocacy. --Dr. Craig Fleisher, Dean of Business and Public Affairs

Book Description

We all have occasions in which we want or need to persuade someone of greater clout, prestige or authority to see things our way. Many influence books address peer influence and downward influence (leadership). This book is unique because it reveals that upward influence success requires different tactics than generic influence tactics, because powerful people aren’t like everyone else. It tells real-world stories of everyday people who have achieved persuasion success in politics and business with someone up the food chain, the peer-reviewed science behind their success, as well as insights from those whose minds they changed.


Product Details

  • File Size: 822 KB
  • Print Length: 300 pages
  • Publisher: Morgan James Publishing (August 1, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005MZN1CC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #549,264 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.8 out of 5 stars
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4.8 out of 5 stars
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
This book contains a wealth of research and case studies based on Amy's considerable experience in the political sphere. She lays out a number of skills and behaviours that the successful underdog needs, with stories and examples to illustrate each one. Even though Amy is focussed on politics, it struck me that her ideas could be applied in any situation where one is facing a "top dog". And she includes clear summaries and reminders at the end of each chapter and in the finale to facilitate the creation of an action plan. If you think the material sounds boring, it's not - she talks about sport, real dogs and driving fast cars in addition to all the politics!

I highly recommend the book, and I must say that I was fascinated to note that in this age of hyper-partisanship, Republican and Democrat "top dogs" seem to respond in very similar ways . . .
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Format:Kindle Edition
The Underdog Edge is a great read about important influence tactics used by underdogs. As a campaign, advocacy and public affairs professional in Washington, DC for over 15 years, this book provided some terrific insights about how to think differently in approaching challenging areas of work and provided some really important lessons to be learned from. The book is very well written and easy to follow. It is a wonderful resource for folks new to the field as well as those like me that have more experience.
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By LM Fox
Format:Paperback
As an advocacy and political professional working in the field for more than sixteen years, I have tried every tool and tactic to get individuals engaged and involved in advocating for their professions, their livelihoods and what matters most to them. Even with that time and experience, we all hit walls in terms of advancing our issues and motivating our advocates. Amy Showalter’s “The Underdog Edge” is a book everyone attempting any type of influence campaign (local, state, or federal) should read immediately. Business professionals have any number of significant books that help them view the world of business differently and they say set them on their path to achieving their goals, to attain their ‘Tipping Point’ (to reference the much lauded book by Malcolm Gladwell).

Showalter is a leader who has taken her years of experience as an advocacy and political professional and transformed it into a career as a consultant, but she hasn’t forgotten where she came from and what it takes to actually implement a persuasion campaign and move elected officials and other advocacy targets to ‘yes.’ I’ve read other books in this market space that claim they have the answers that will get you to ‘yes’ every time and that’s when I know I’ve just wasted my money. Fortunately, this is not the case with Showalter and “The Underdog Edge.”

As we face more and more hurdles in advancing our respective causes, more groups in the game, issue fatigue amongst your advocates, the increasing partisanship in Washington, DC and sometimes the unintended consequences of our best intended ‘supporters.
Read more ›
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5.0 out of 5 stars A great "recipe book" for grassroots advocates September 2, 2013
By jbuchar
Format:Paperback
This book is a great resource for new or experienced advocates. Amy Showalter uses a logical presentation of strategies and a wealth of real-life examples to describe how advocates can advance their causes. The writing is conversational and entertaining, moreover the ideas are supported with relevant research studies. Ms. Showalter uses checklists, quotations, anecdotes and lists of do's and don't that make the book a delight to read. This should be an assigned text for all non-profit workers (and others) seeking to change systems and policies.
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Format:Paperback|Verified Purchase
I love this book. As a small business owner that offers a unique product, I sometimes feel llike my voice is not being heard.
This book offers encouragement to help the little voice to be heard.
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More About the Author

More than 150 organizations, including Southwest Airlines, the American Heart Association, International Paper, Pfizer and the National Restaurant Association have hired Amy Showalter to elevate their grassroots influence and Political Action Committee programs. Over 85% of her long-term consulting clients have experienced an increase in budget, staff, and senior management recognition after collaborating with Amy. She has spoken in 35 states to more than 25,000 corporate executives, management teams, boards of directors, and nonprofit volunteer leaders about how to get powerful people on their side.


For nine years she directed the efforts of the highly acclaimed Nationwide Insurance Civic Action Program (CAP). During her tenure, over 2,000 public affairs professionals across the country ranked Nationwide's program as one of the top two corporate grassroots programs in the country. (Ed Grefe and Martin Linsky, The New Corporate Activism)


Amy has authored or co-authored more than ten national research projects that explore the influence strategies of the nation's most powerful interest groups, as well as the tactics that persuade high-powered elected officials. In addition, she has surveyed thousands of "everyday" grassroots advocates who have shared their secrets for influencing up the food chain.


Her insights have been featured in The Washington Times, Roll Call, Politico.com, The Baltimore Sun, The Dallas Morning News, and The Christian Science Journal, over 100 Creators Syndicate newspapers, and 15 Tribune Media Services publications, to name a few. Amy has been a regular columnist for three magazines and has published more than 100 articles on grassroots influence. She is the author of 105 Ways to Build Relationships with your Elected Officials.


Amy has served as a faculty member at the U.S. Chamber's Institute for Organization Management, and has been a guest lecturer at George Washington University's Graduate School of Political Management. She is a Past Chairman of the American Society of Association Executives Government Relations Section Council, and is the Co-Founder and Producer of Innovate to Motivate, an annual national conference for veteran political involvement professionals.


Amy has a BA in Political Science from Wright State University and an MSA from Central Michigan University.


Amy and her husband, Randy Boyer, reside in the greater Cincinnati area with their two Siberian Huskies, Houdini and Jackson, and Finnegan the mystery dog.


As their one violation of the underdog philosophy, Randy and Amy are fervent Ohio State Buckeye fans


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