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Ariely (Predictably Irrational) expands his research on behavioral economics to offer a more positive and personal take on human irrationality's implications for life, business, and public policy. After a youthful accident left him badly scarred and facing grueling physical therapy, Ariely's treatment required him to accept temporary pain for long-term benefit—a trade-off so antithetical to normal human behavior that it sparked the author's fascination with why we consistently fail to act in our own best interest. The author, professor of behavioral economics at Duke, leads us through experiments that reveals such idiosyncrasies as the IKEA effect (if you build something, pride and sentimental attachment are likely to give you an inflated sense of its quality) and the Baby Jessica effect (why we respond to one person's suffering but not to the suffering of many). He concludes with prescriptions for how to make real personal and societal changes, and what behavioral patterns we must identify to improve how we love, live, work, innovate, manage, and govern. Self-deprecating humor, an enthusiasm for human eccentricities, and an affable and snappy style make this read an enriching and eye-opening pleasure. (June)
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In Predictably Irrational (2008), Ariely explored the reasons why human beings frequently put aside common sense and why bad things often happen when they do. Here, in this equally entertaining and clever follow-up, Ariely shows us the other side of the irrationality coin: the beneficial outcomes and pleasant surprises that often arise from irrational behavior. Although pleasant should be taken as a relative term, since the outcomes are not necessarily pleasant for the person who was behaving irrationally. Take, for example, Thomas Edison’s obsession with DC current, and his irrational hatred of AC: trying to prove how dangerous AC was, he inadvertently—with his development of the electric chair—demonstrated to the world how powerful it could be. Ariely is an engaging and efficient writer, amusing us with stories about irrational behavior while staying away from needless technical terminology and bafflegab. Thought-provoking, entertaining, and smart: a winning combination. --David PittSee all Editorial Reviews
Interesting, helped me to understand why people make such irrational choices.Including myself!Published 7 days ago by Becky Voss
This is a fascinating book, and that's high praise coming from someone who never reads nonfiction. Ariely's style is engaging, and the topic is so interesting. Read morePublished 1 month ago by lynntriss
I loved Ariely's first book (Predictably Irrational). The Upside of Irrationality is much more personal and less scientific. Read morePublished 1 month ago by Austin Feller
I began reading this but I found it a bit too dull to continue. It found it talked about "business" and I was hoping for more human psychological. Read morePublished 1 month ago by Lars Pendicott
It was slow and didn't keep my attention. I liked some of the research he did. I didn't realize I was reading a textbook this was suppose to be for entertainmentPublished 1 month ago by Erikka
While many of his experiments and conclusions drawn are interesting I found them of little practical value. Read morePublished 2 months ago by Saul Nathanson
Another interesting expose into the peculiarities of human behavior.Published 2 months ago by Robert Krasny
Ariely's experiments and his writing style are very interesting. If I were still teaching statistics, it would be fun to assign a chapter to students to read and comment on.Published 2 months ago by Amazon Customer