The subject is covered very well in this book.
This is where the book is particular important - selling proper user research and persona creation to upper management constrained by resources and deadlines.
It is clearly one of the best books on webdesign, a compulsory one on any IA's or IxD's bookshelf.
I really liked this book as it provided lots of templates, instructions and examples of how to create personas, without making them seem too complicated and difficult. Read morePublished on January 28, 2011 by Mark
Easy reading and very practical reference for user research and using personaes in design and planning. Paid itself back in less then week through a consultancy job :)Published on February 15, 2010 by Mikko Jărvinen
It delivers how to know user's thoughts and express it in effective way to others. And also remind me a lot of thing I know already but I forgot while working. Read morePublished on June 28, 2008 by Y. T. Lee
This book has got to be one of the most comprehensive on the topic of personas available. Between the detailed types of personas and processes on when and how to use them, it's... Read morePublished on October 8, 2007 by ...Bill
This comprehensive guide approaches user experience research like never before, and is well-written, easy-to-read, and quite user friendly. Read morePublished on September 22, 2007 by William K. Evans IV