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The Valuation of Information Technology: A Guide for Strategy Development, Valuation, and Financial Planning Hardcover – March 15, 2000


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Product Details

  • Hardcover: 297 pages
  • Publisher: Wiley; 1 edition (March 15, 2000)
  • Language: English
  • ISBN-10: 0471378313
  • ISBN-13: 978-0471378310
  • Product Dimensions: 6.4 x 1 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #2,597,090 in Books (See Top 100 in Books)

Editorial Reviews

Review

lays out much of the thinking behind iValue's methodology(CFO Europe, 20 February 2003)

From the Inside Flap

The Valuation of Information Technology Information technology has many well-known success stories, such as America Online, @Home, and Windows(r) 95. However, there have also been far too many failures. The reason for this is that the effect of information technology on a company's shareholder value has been unpredictable. Lacking a method to analyze the value of an IT system, managers are forced to make decisions based on fragmented data and guesswork, which often prove to be faulty. Now, it is possible for you to avoid the same mistakes with your information system choices. The Valuation of Information Technology demonstrates how to assess the shareholder value created by a system before it is built. Top management consultant Christopher Gardner provides a unique framework for analyzing the value of an IT system in a quantitative fashion. This solution-oriented book walks you through every aspect of evaluating an IT system for your business, from concept to shareholder value. Gardner lays out a method that will allow you to not only determine the contribution of a system to shareholder value, but also guide the activities involved in its construction so they create value. Integrating techniques from market research, computer science, and corporate finance, Gardner shows how you can maximize your chances for success in applying information technology. The book is replete with real-world examples from such companies as AT&T, @Home, and Time Warner. These field-tested solutions will help you tackle various practical problems, improve your corporate decision-making, and make more productive use of capital and labor by avoiding investment mistakes. Written from the shareholder value perspective, The Valuation of Information Technology:
* Explains step by step how to estimate the shareholder value created by an IT system
* Describes how the analytical methods provided are applied in practice to get answers, with Internet examples
* Emphasizes ease-of-use with direct language and liberal use of tables and figures
* Shows how any type of IT system can be evaluated using the techniques discussed
Clear and accessible, The Valuation of Information Technology is both a management and analytical tool for developing a successful information system.

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Customer Reviews

3.3 out of 5 stars

Most Helpful Customer Reviews

6 of 7 people found the following review helpful By game critic on October 4, 2001
Format: Hardcover
As a 20 year veteran of in-house software engineering and development, I was recently challenged with creating a business case for developing shrink-wrapped software for global sale. A daunting prospect that better have some serious market anaysis and ROI numbers behind it to satisfy the board of directors. I purchased 4 books on the topic before I found Chris Gardners book, and I breathed a sigh of relief flying to headquarters as a studied and highlighted endless passages in the text. I have since read this book end-to-end; and it was worth every penny I paid for it. If you need formula's for valuation this book has them like several others; if you need a book that takes you end-to-end, from marketing considerations to valuation, this is the book for you. I have a multi-million dollar deal sewn up because my business case looked so good. The COO has even told me it was the most impressive software development business case he has ever seen. I used this book to design a marketing approach and build my business case from the ground-up; and it worked. This book will pay for itself a thousand times over if you really need to understand technology valuation. And you know what; you don't need an MBA to understand it or six months off work to read it.
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6 of 7 people found the following review helpful By Greg Feldberg on December 31, 2000
Format: Hardcover
Despite the huge interest in technology stocks and their incredible market volatility in recent years, there have been few sources available for would-be investors wanting to make responsible decisions.
But here's one. Chris Gardner takes you through the bedrock of responsible valuation, discounted cash flow analysis, using an extremely detailed case study of AT&T's acquisition of TCI. He provides the entire AT&T spreadsheet on his website so you can play with it on your own time.
For myself, as an internet equity analyst, the most interesting part of the book was the guide to market research. Gardner has very detailed suggestions on how to decide what to sell, survey what customers want, and estimate how much they'll buy. He cuts some slack for struggling dotcoms looking for customers: "Developers of commercial Internet services have had to rely on their instincts during these early years of the Internet, since market research could not provide much guidance on their prospects."
If you're already in the business, this book provides a good review course in valuation methods; if you're not, it's a good place to start.
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5 of 6 people found the following review helpful By fabrams on December 10, 2000
Format: Hardcover
Technology and Innovation are proven business drivers for corporate value. Trouble is, not many of us, on or off Wall Street, know how to construct a predictive valuation model, for a technology investment, with any degree of confidence.
Gardner attacks the challenge by presenting a thoughtful approach that synthesizes marketplace business drivers with information system planning; deriving an insightful and sound valuation model.
The book's valuation framework is both comprehensive and detailed (abundant formulas, graphs), but remains accessible to motivated readers by providing problem and solution examples, photographs, and numerous easy-to-understand charts.
Gardner's shareholder value perspective takes technology valuation away from soft metrics, gut feel and elevator pitches, and brings it into the harsh light of financial reality; on this count, the book is most certainly ground-breaking.
Highly insightful, practical and instructive! ....
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7 of 9 people found the following review helpful By A Customer on December 5, 2000
Format: Hardcover
Dont order this book for business insight, nor for useful high-level frameworks with which to think about technology valuation, because there isn't much of that.
The book is a somewhat academic approach to valuation, most of which anyone who has taken a basic finance course would already know. The treatment of DCF and basic finance reads a little like a physics text book. If the reader is looking for a clear tutorial on valuation and financial planning they would probably be much better off reading a book like Higgins, Analysis for Financial Management.
To be fair there is some quite extensive material beyond just the basics of DCF, such as an intro to statistical analysis of technology utilization and some basics on market research. But for the most part there is not much of practical use, and the author is prone to diverge from his core material and condescend the reader with basic descriptions of things like "multimedia", or the "difference between a PC and a server".
Anyone with a management consulting or investment banking background is likely to be disappointed with this book. It was an utter waste of the 2 hours I spent flicking through it, trying to find the good bits.
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1 of 1 people found the following review helpful By Chris Zach on February 19, 2008
Format: Hardcover
The Valuation of Information Technology by Christopher Gardner is a book of limited resource. Only so many readers from very limited backgrounds can truly utilize what this book has to offer as far as valuation goes. Those that would enjoy Gardner's book would most likely be suppliers, customers, computer programmers, etc. For instance, I, as an accountant, found very little information useful in this reading. This is because its title is quite a bit misleading. Instead of offering various methods on the valuation of information technology, this book provides general definitions of information technology and strategies for potential customers. It also involves the objective of an information technology system, gauging a demand estimate, and obtaining feedback upon implementation. This obviously sounds like a tool that someone who was considering a future information technology investment might use. Although there is a small section on a single valuation model that provides an actual valuation of information technology, it leaves much to be covered. It simply considers the cost of a potential system, as well as, the present value of cashflows provided to shareholders. The author himself states that this method utilizes many assumptions, shortcuts, etc. So obviously there is a lot of inherent risk involved in this process. This leaves those wishing to appraise information technology with numerous questions. Accordingly, my recommendation to read this book only extends to those who are wishing to learn more about what information technology is and how to locate that information technology that would be especially suited for their business.
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