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The Vanishing Newspaper [2nd Ed]: Saving Journalism in the Information Age Second Edition Edition

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ISBN-13: 978-0826218773
ISBN-10: 0826218776
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Editorial Reviews

Review

“Philip Meyer has set out to prove a point: that there is a strong correlation between newspaper quality and newspaper profits. Throughout, he presents powerful evidence that good journalism is an important shareholder value that can serve more traditional shareholder interests in quarterly earnings and rising stock prices.”—Robert Giles



“Philip Meyer is highly qualified, and he has made an important effort to analyze editorial quality and profitability that deserves to be aired, debated, and built upon.”—Gilbert Cranberg



Praise for the first edition, a Choice Outstanding Academic Title:

“Resplendent with vivid examples and analogies that illustrate its concepts and conclusions, this book poses practical suggestions for reviving U.S. journalism.”—Choice

About the Author

Philip Meyer is Professor Emeritus of Journalism at the University of North Carolina at Chapel Hill. He is the author or editor of a number of books, including Assessing Public Journalism and Letters from the Editor: Lessons on Journalism and Life by William F. Woo (both available from the University of Missouri Press).

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Product Details

  • Paperback: 264 pages
  • Publisher: University of Missouri; Second Edition edition (September 1, 2009)
  • Language: English
  • ISBN-10: 0826218776
  • ISBN-13: 978-0826218773
  • Product Dimensions: 6.1 x 0.7 x 9.2 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,390,267 in Books (See Top 100 in Books)

More About the Author

Philip Meyer (1930- ) began his newspaper career as a carrier for the Clay Center (Kansas) Dispatch in 1943. He still porches his neighbors' newspapers when he finds them thrown carelessly at the curb. He majored in journalism at Kansas State and was editor of the daily Collegian his final semester in 1952. After serving two years in the Navy, he joined the Topeka Daily Capital as assistant state editor and met his wife there. She had a part-time job writing wedding stories, and she wrote their wedding story in 1956.
Their wedding trip took them to Chapel Hill, N.C., where they remained while Meyer worked on his M.A. in political science. In 1958, the Miami Herald hired him to be its education writer, and he covered Florida's first court-ordered school desegregation. In 1962, he was posted to the Knight Newspapers Washington Bureau as correspondent for the Herald's sister paper, the Akron Beacon Journal. He won a Nieman fellowship to Harvard with the help of his bureau chief, Edwin A. Lahey, who had been a member of the first class of Nieman fellows in 1938. At Harvard, he studied the quantitative methods in social science that he had avoided in graduate school. He applied those methods while on loan to the Detroit Free Press to help cover the 1967 riot in that city. The use of survey research to discover the underlying causes of the riot was one factor in the awarding of the Pulitzer Prize for local general reporting to the staff of the Free Press.
The civil rights and anti-war movements of the 1960s and 1970s offered more opportunities for demonstrating the journalistic application of social science methods, and the Russell Sage Foundation supported the writing of his first book, Precision Journalism, published in 1973. In 1978, Meyer turned his attention to newspaper marketing problems and joined the corporate headquarters of what by then was Knight Ridder Newspapers. Chapel Hill lured him back with a Kenan professorship in 1981, and he became the school's first Knight Chair in Journalism professor a few years later.
Professor Meyer retired in 2008 and started writing a memoir that was published in 2012 as Paper Route: Finding My Way to Precision Journalism.

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Most Helpful Customer Reviews

Format: Paperback
Why read a newspaper when the internet has everything one wants and more? Now in a newly revised and updated second edition, "The Vanishing Newspaper: Saving Journalism in the Information Age" is a business model for newspapers who want to keep their business booming during a time where newspapers seem more and more like a relic of the past than a way to communicate the news. Promoting an 'influence' model, author Philip Meyer offers newspapers much sage advice for their modern survival. "The Vanishing Newspaper" is a very highly recommended read for those who run newspapers of any size, or those who are concerned with the future of print media.
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Format: Kindle Edition Verified Purchase
No history of newspapering in the post World War II era would be complete without reference to this all-encompassing work by Meyer.
He brings to the page not only a significant back-story in newspaper journalism as he experienced it in the US as newspapers began to decline, but also his considerable experience as an academic and teacher.
His many student-centred research projects into all aspects of the newspaper business enable him to write with authority about the trends.
He is perhaps best-known for his prediction that the last newspaper will be printed in 2044, but in this book - now in its second version - he is at pains to say that was not a prediction at all.
As he says, he merely "straight-lined" a couple of trend graphs and noted where they intersected with rock bottom. As he says, nature throws us curves and something is likely to intercede well before that fateful year.
This book is an essential tool for anyone trying to make sense of what's happening to what was once a seemingly impregnable industry.
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By Repps Hudson on October 4, 2013
Format: Paperback Verified Purchase
I have used the first edition of Philip Meyer's book, so I ordered the second edition for my class on Global Media. The students liked it and yet they thought it was rather dry because Meyer tries to quantify much of what has happened in newspapers in the last 20 years or so.
But that was what I wanted, so the book works just fine as far as I can concerned. Meyer put a lot of work into writing and updating this book and lays down an academic basis for understanding the profound changes under way in newspapers. Some are surviving and really changing with the times.
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1 of 2 people found the following review helpful By CrimsonYell on December 13, 2011
Format: Kindle Edition Verified Purchase
The Vanishing Newspaper provides a great overview on the newspaper industry's history and its probable future. It is written in an academic manner, with many charts and footnotes and lots of statistical analysis. The reading is heavy, but full of great information. I refuse to pay more than $10 for a Kindle book as a general rule, but I made an exception with the Vanishing Newspaper and I don't regret it. Still, this is a lot of money for something that you ultimately don't own. The content is worth 5 stars, but I can't give this purchase 5 stars because it is too expensive for an electronic book.
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