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The Vignelli Canon Paperback – September 1, 2010

by Massimo Vignelli (Author)

10 customer reviews

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The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli's modern design.

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Product Details

Paperback: 112 pages
Publisher: Lars Muller (September 1, 2010)
Language: English
ISBN-10: 3037782250
ISBN-13: 978-3037782255
Product Dimensions: 8.4 x 6 x 0.4 inches
Shipping Weight: 9.9 ounces
Average Customer Review: 4.9 out of 5 stars See all reviews (10 customer reviews)
Amazon Best Sellers Rank: #551,407 in Books (See Top 100 in Books)
- #96 in Books > Arts & Photography > Graphic Design > Commercial > Branding & Logo Design
- #98 in Books > Arts & Photography > Graphic Design > Commercial > Advertising
- #1225 in Books > Arts & Photography > Graphic Design > Techniques

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Customer Reviews

4.9 out of 5 stars

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Most Helpful Customer Reviews

11 of 11 people found the following review helpful

A little primer on how to communicate with elegance and clarity

By Robin Benson on December 4, 2011

Format: Paperback

If you think designing is just a nine to five job and then you just switch off this little book isn't for you but if you think that creativity can provide an immense amount of intellectual satisfaction then this Vignelli Canon is certainly worth a read.

The author was Italian born in 1931 and originally studied architecture, a discipline that has fundamental rules and if they are not followed buildings fall down. Nothing so drastic happens if you don't follow some of the basic design rules in these pages, you'll just end up with a dull looking bit of print (and possibly an annoyed client).

His views on design reflect a European perspective and you might think rather radical. This is what he says about pc type:
'The advent of the computer generated the phenomena called desktop publishing. This enabled anyone who could type the freedom of using any available typeface and do any kind of distortion. It was a disaster of mega proportions. The computer allowed anyone to design new typefaces and that became one of the biggest visual pollutions of all time'.
Or this on paper sizes:
'The international standard paper sizes, called the A series, are based on a golden rectangle, the divine proportion. The A4 (210 X 297 mm) is extremely handsome and practical as well. It has been adopted by many countries and is based on the German DIN metric standards. The United States uses a basic letter size (8.5 X 11 inches) of ugly proportions and results in complete chaos with an endless amount of paper sizes. It is a by-product of the culture of free enterprise, competition and waste. (Just another example of the culture of greed, irresponsibly offering more options than needed)'.

The book is divided into two parts: The Intangibles and The Tangibles.Read more ›

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5 of 5 people found the following review helpful

design 101

By William S. Roth on October 17, 2012

Format: Paperback Verified Purchase

This is a hidden gem for me. I recently discovered it and am so glad I did. This book is like the basic rule book foundation for design. I think that everyone touching the adobe suite should be forced to read this first. It reduces everything in design to it's simplest and most elegant form. From this foundation, beauty can be created. Must read.

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2 of 2 people found the following review helpful

a gift to the design world from one of the greatest graphic designers of the past century

By Michael Gagliano on August 2, 2014

Format: Paperback

Quite simply, a gift to the design world from one of the greatest graphic designers of the past century. This little book will teach you more about good design that a four years college degree. A must have for any designer worth the name.

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have been and remain brilliant forces in the world of perception

By Robert Collins on July 15, 2014

Format: Paperback Verified Purchase

The Vignelli's, husband and wife, have been and remain brilliant forces in the world of perception, graphical study, and communication in our world. This inner office publication is an apt window into their world.

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It can be had in PDF format.

By James Avilez on May 14, 2015

Format: Paperback

Beautiful imagery. Vignelli was one of the superstars of Graphic Design and a big inspiration to me. I have my copy in PDF I downloaded off the web.

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