Start reading The Virtual Executive on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Image not available

The Virtual Executive: How to Act Like a CEO Online and Offline [Kindle Edition]

D. A. Benton
4.6 out of 5 stars  See all reviews (15 customer reviews)

Digital List Price: $25.00 What's this?
Print List Price: $25.00
Kindle Price: $13.99
You Save: $11.01 (44%)

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your email address or mobile phone number.


Amazon Price New from Used from
Kindle Edition $13.99  
Hardcover $18.94  
Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Book Description

Master digital platforms to deliver powerful messages and build your personal brand

“In the virtual world, every voice mail, e-mail, or tweet is fraught with the danger of misunderstanding or misdirection, which can be disastrous for results and/or relationships. For those on the rise or recently thrust into this very different world, this book is an exceptional resource . . . and entertaining too!”
—Hal Johnson, Chairman, Global Human Resources Practice, Korn/Ferry International

“Benton’s insights on being seen as a leader remain as relevant as ever, even though the tools with which we work have changed dramatically. . . . The Virtual Executive provides a guide for making yourself and those around you successful in a rapidly evolving, connected, and virtual world.”
—Brian Fabes, CEO, Civic Consulting Alliance

“Benton teaches us all the protocol for success in a digital age. What worked yesterday won’t work today . . . and what will work tomorrow is in this book.”
—Rulon Stacey, Chairman, American College of Healthcare Executives; CEO, Poudre Valley Health Systems; author, Over Our Heads

“Benton’s book empowers you to play at the top of your game—not just in person, but from afar.”
—Paola Bonomo, Head of Online Services, Vodafone Omnitel N.V.

“A must-read as applicable to the novice new hire as it is to the CEO.”
—John Odegaard, Executive Director, U.S. Naval War College Foundation

“A remarkably focused tool for the successful executive striving to be better in the digital age. I literally could not put the book down once I started it.”
—Stan Payne, CEO, Canaveral Port Authority

About the Book:

When was the last time you were in a meeting and every participant was in the room? How many people do you know who work from remote sites? How many e-mails did you receive and send at work today?

Blogging, commenting, tagging, e-mailing, texting, video chatting. Everywhere you turn these days, there’s a new way to communicate ideas and opinions. Whether you’re a C-suite executive or a mid-level manager, you have to be able to move seamlessly among all the available digital platforms in order to communicate your message effectively.

In The Virtual Executive, world-renowned CEO coach and bestselling author Debra Benton teaches you everything you need to know to navigate today’s seemingly endless choices of social media and virtual communication tools in order to stay relevant in a sea of competition. From videoconferencing, instant messaging, and webinars to LinkedIn, Facebook, and Twitter, Benton explains how and when to use each platform to:

  • Differentiate yourself from others in the vast digital world
  • Deliver a clear, powerful message
  • Make people remember you for the right reasons
  • Build trust with colleagues and customers
  • Achieve more than ever—with less effort and lower costs

Digital communication isn’t the way of the future—it’s the way of now. And even more change is inevitable. If you don’t face it head-on, the future will be a time of chaos and lost opportunities. But if you reinvent yourself into a true virtual executive, you will make your mark with surprising speed and effectiveness.

The Virtual Executive is your guidebook to boldly leading your organization into the future by embracing digital communication platforms, tailoring them to your needs, and using them to build your personal brand for the long run.

Editorial Reviews

About the Author

Debra Benton is an internationally known speaker, consultant, and bestselling author. In 1976, she founded Benton Management Resources. Benton coaches corporate executives, politicians, and business leaders on their organizational impact in every industry imaginable. She has written eight books and has published numerous business articles.

Product Details

  • File Size: 497 KB
  • Print Length: 257 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill; 1 edition (April 23, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #708,134 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

Most Helpful Customer Reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Not a book but a practical how to guide May 27, 2012
Length: 2:50 Mins
Debra has written a fantastic practical guide on how to be an effective virtual executive. I particularly like the way in which it is written. You feel as though you are engaged in a one-on-one consulting appointment with an authority on the subject. Very well done.

Filled with loads of practical examples taken from Debra's personal client relationships, it has equally as many practical steps, tools, tips and suggestions on how to achieve the goal of being a highly mobile and effective executive.

For the past 8 years I have spent and average of 150 nights per year in hotels, traveling for business. I have an office but over 50% of my work is done virtually or whilst mobile. Many of my team or employees are also virtually accessible. If I only had this book, no guide, when I first started I would have saved myself considerable time and effort and achieved faster results. Debra has captured all the key issues and provided solutions to all the main challenges affecting superior results.

I recommend this guide to anyone who is currently, or partially, travelling or working remotely. This includes those with staff not located next door. It is a great guide and support tool to ensure you maximise your time, engage your audience and don't waste precious time on the unnecessary.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
3.0 out of 5 stars The Virtual Executive - Review February 23, 2013
Format:Hardcover|Verified Purchase
Debra Benton is a well-known author and speaker and is the founder and CEO of Benton Management Resources. Benton has a BS in Economics and Finance from the University of Colorado and has published eight books as well as a number of articles in the Wall Street Journal and the Harvard Business Journal.

So often the key to leader's success is the understanding and applications of a few basics elements, a handful of fundamental principals that can serve to establish an individual as a leader of substance. In the Virtual Executive, Benton provides leaders with a tools and techniques to effectively communicate using modern multimedia vehicles. While the book's title may imply content full of high-level executive strategy, this is not the case. The author instead provides an extensive array of practical advice for interacting in a multimedia world. The book sets forth a common sense approach to communication and is not intended to provide insight to, or answer, theoretical leadership questions, address the strategic development needs of a CEO, or assess the nuances of leadership in the virtual setting.

Over the course of 238 pages and five chapters the author provides practical advice regarding communicating using phone, video, written, and online vehicles. In the first chapter Benton provides basic, but important information such as conference call etiquette, facilitation strategies for conference calls, and the use of voice mail. Chapter two is reserved for the use of video as a means of communication. In addressing video, Benton provides advice on the use of video during interviews, meetings, and conference calls. Written communication continues to evolve and Benton takes on the task of developing guidelines for using email and text messaging.
Read more ›
Comment | 
Was this review helpful to you?
5.0 out of 5 stars The Virtual Executive October 25, 2012
The book starts with demographics and explains how the different cohort react to the digital world. Of course, I dislike stereotypes but much of what was said rang true. Different ages react differently to different media.

"Online is faster, cheaper and easier" but is clearly not as effective as in person. Virtual can be more efficient. Technology can be a great friend if used properly.

Many of the points the book made were obvious (but good to be reminded of). The simple things like pay attention to the person you are with rather than the Blackberry. Being responsive and fast is courteous and the mark of a good executive etc.

I have long had a theory that relationships are best fostered live for a while. Once they have been developed, online (or phone) can be effective. I recall in my early years building EMJ, I kept a binder with my customers (my offline version of salesforce) and I would divide customers into A, B and C depending on potential. I would then make a point of visiting A customers monthly, B, quarterly and C, annually. After a few years, I modified that system. I would visit new customers 3-5 times in a short period. Then, once the relationship was sound, I would drop back to annually. Having the relationship allowed me to be effective virtually.

As the book says "To be a good executive, you need to be adept at all forms of communication". And good listening is a part of all forms of communication.

I have found it efficient to foster relationships through one to many communication like this blog. It certainly is no substitute for in person, phone or personal interaction but it does keep a presence that can help those communications.
Read more ›
Comment | 
Was this review helpful to you?
4.0 out of 5 stars Virtually Effective May 29, 2012
Although the title suggests this one is for executives, there are many lessons for managers as well as individual performers. After all, who couldn't benefit by being a better communicator? Author, Debra Benton asserts that effective leaders need to use every communication tool available to them - not welcome advice for those of us avoiding Twitter like the plague! The good news is that the primary tenets of effective communication cross all tools. Benton shares them and also points out the differences with the tools and provides essential do's and don'ts for each.

The book also happens to be about being a good leader. So, in addition to finding out how to look one's best on a webcast, Benton sprinkles in advice about things like instilling confidence in others, decision making, and continuous learning. Lots to learn in this book.

--Nick McCormick, Author, "Lead Well and Prosper"
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
4.0 out of 5 stars Just loaded with useful guides and checklists for good behavior.
Call the author the Emily Post of the internet world. This is a useful text as the author chose to be a virtual executive long before it became trendy. Read more
Published 10 months ago by Reg Nordman
5.0 out of 5 stars In the "real" world, real people have real impact - or don't - and the...
Some of those who have read Plato's "The Allegory of the Cave" within his classic, The Republic (Book VII (514a-520a), may share my amusement when encountering discussions of what... Read more
Published on July 28, 2012 by Robert Morris
5.0 out of 5 stars Great Book, Debra has out done herself again
After reading "Executive Charisma", "How to think like a CEO" and "The 100 K Club" I became an avid reader of all Debra's works. Read more
Published on May 28, 2012 by Christopher Felder
5.0 out of 5 stars Brilliant & Modern!
Debra Benton is a very insightful author has provided a great tool to communicate effectively in the ever changing digital era. Read more
Published on May 5, 2012 by networkgossip
5.0 out of 5 stars These books have made me FAR more effective
Debra Benton's books continue to teach me new ways to impact my "Executive Presence". At a certain point in your career, everyone is COMPETENT, so what sets you apart is the way... Read more
Published on May 3, 2012 by A. Saltz
5.0 out of 5 stars Creates Harmony both Virtually & Physically
Coach Debra has a crazy & effective way to prove situations & real time experiences into a powerful Fable. Read more
Published on May 1, 2012 by Adil
5.0 out of 5 stars Practical advice for surviving in a rapidly-changing world
I have read all of Debra's books as my career has progressed, all the way to my current position of CEO. Read more
Published on April 27, 2012 by Stan
5.0 out of 5 stars Excellent Book
I was not sure the books from Debra could get better, but this one is out of the park. It has relevant topics about our digital era and is filled with real-life examples,... Read more
Published on April 27, 2012 by SMarrero
5.0 out of 5 stars Invaluable advice and a great read!
As a young person starting out in my career I believe this book gave me great seasoning in office politics, presenting myself, and proper etiquette. Read more
Published on April 20, 2012 by manaka27
Search Customer Reviews
Search these reviews only

More About the Author

D.A. (Debra) Benton is a globally recognized executive coach, best-selling award-winning business author, and popular conference keynote speaker on leadership and executive effectiveness.

Benton has been a successful business owner for many years, having started her first company at the age of 22. Her parents ran their own businesses and she grew up listening about work related issues around the dinner table from the time she was in kindergarten. She learned from her parents "not only how to make a living, but how to live."

She has developed a reputation with clients all over the world as a practical, insightful, candid and caring professional consultant. She helps people take ownership of their potential, to make positive lasting change in their attitudes, actions, and interactions -- both for themselves and their organization.

Benton is the acclaimed author of ten books on professional development, which have been translated into multiple languages. Selected books have been award-winning and on both The New York Times and Businessweek best-seller lists.


There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
First post:
Prompts for sign-in

Look for Similar Items by Category