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The Virtual Executive: How to Act Like a CEO Online and Offline [Kindle Edition]

D. A. Benton
4.6 out of 5 stars  See all reviews (15 customer reviews)

Digital List Price: $25.00 What's this?
Print List Price: $25.00
Kindle Price: $13.99
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Book Description

Master digital platforms to deliver powerful messages and build your personal brand


“In the virtual world, every voice mail, e-mail, or tweet is fraught with the danger of misunderstanding or misdirection, which can be disastrous for results and/or relationships. For those on the rise or recently thrust into this very different world, this book is an exceptional resource . . . and entertaining too!”
—Hal Johnson, Chairman, Global Human Resources Practice, Korn/Ferry International


“Benton’s insights on being seen as a leader remain as relevant as ever, even though the tools with which we work have changed dramatically. . . . The Virtual Executive provides a guide for making yourself and those around you successful in a rapidly evolving, connected, and virtual world.”
—Brian Fabes, CEO, Civic Consulting Alliance


“Benton teaches us all the protocol for success in a digital age. What worked yesterday won’t work today . . . and what will work tomorrow is in this book.”
—Rulon Stacey, Chairman, American College of Healthcare Executives; CEO, Poudre Valley Health Systems; author, Over Our Heads


“Benton’s book empowers you to play at the top of your game—not just in person, but from afar.”
—Paola Bonomo, Head of Online Services, Vodafone Omnitel N.V.


“A must-read as applicable to the novice new hire as it is to the CEO.”
—John Odegaard, Executive Director, U.S. Naval War College Foundation


“A remarkably focused tool for the successful executive striving to be better in the digital age. I literally could not put the book down once I started it.”
—Stan Payne, CEO, Canaveral Port Authority


About the Book:


When was the last time you were in a meeting and every participant was in the room? How many people do you know who work from remote sites? How many e-mails did you receive and send at work today?


Blogging, commenting, tagging, e-mailing, texting, video chatting. Everywhere you turn these days, there’s a new way to communicate ideas and opinions. Whether you’re a C-suite executive or a mid-level manager, you have to be able to move seamlessly among all the available digital platforms in order to communicate your message effectively.


In The Virtual Executive, world-renowned CEO coach and bestselling author Debra Benton teaches you everything you need to know to navigate today’s seemingly endless choices of social media and virtual communication tools in order to stay relevant in a sea of competition. From videoconferencing, instant messaging, and webinars to LinkedIn, Facebook, and Twitter, Benton explains how and when to use each platform to:


  • Differentiate yourself from others in the vast digital world
  • Deliver a clear, powerful message
  • Make people remember you for the right reasons
  • Build trust with colleagues and customers
  • Achieve more than ever—with less effort and lower costs

Digital communication isn’t the way of the future—it’s the way of now. And even more change is inevitable. If you don’t face it head-on, the future will be a time of chaos and lost opportunities. But if you reinvent yourself into a true virtual executive, you will make your mark with surprising speed and effectiveness.


The Virtual Executive is your guidebook to boldly leading your organization into the future by embracing digital communication platforms, tailoring them to your needs, and using them to build your personal brand for the long run.



Editorial Reviews

About the Author

Debra Benton is an internationally known speaker, consultant, and bestselling author. In 1976, she founded Benton Management Resources. Benton coaches corporate executives, politicians, and business leaders on their organizational impact in every industry imaginable. She has written eight books and has published numerous business articles.


Product Details

  • File Size: 497 KB
  • Print Length: 257 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill; 1 edition (April 2, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007SMEECS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #303,509 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Not a book but a practical how to guide May 27, 2012
Format:Hardcover
Length: 2:50 Mins
Debra has written a fantastic practical guide on how to be an effective virtual executive. I particularly like the way in which it is written. You feel as though you are engaged in a one-on-one consulting appointment with an authority on the subject. Very well done.

Filled with loads of practical examples taken from Debra's personal client relationships, it has equally as many practical steps, tools, tips and suggestions on how to achieve the goal of being a highly mobile and effective executive.

For the past 8 years I have spent and average of 150 nights per year in hotels, traveling for business. I have an office but over 50% of my work is done virtually or whilst mobile. Many of my team or employees are also virtually accessible. If I only had this book, no guide, when I first started I would have saved myself considerable time and effort and achieved faster results. Debra has captured all the key issues and provided solutions to all the main challenges affecting superior results.

I recommend this guide to anyone who is currently, or partially, travelling or working remotely. This includes those with staff not located next door. It is a great guide and support tool to ensure you maximise your time, engage your audience and don't waste precious time on the unnecessary.
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1 of 1 people found the following review helpful
3.0 out of 5 stars The Virtual Executive - Review February 23, 2013
Format:Hardcover|Verified Purchase
Debra Benton is a well-known author and speaker and is the founder and CEO of Benton Management Resources. Benton has a BS in Economics and Finance from the University of Colorado and has published eight books as well as a number of articles in the Wall Street Journal and the Harvard Business Journal.

So often the key to leader's success is the understanding and applications of a few basics elements, a handful of fundamental principals that can serve to establish an individual as a leader of substance. In the Virtual Executive, Benton provides leaders with a tools and techniques to effectively communicate using modern multimedia vehicles. While the book's title may imply content full of high-level executive strategy, this is not the case. The author instead provides an extensive array of practical advice for interacting in a multimedia world. The book sets forth a common sense approach to communication and is not intended to provide insight to, or answer, theoretical leadership questions, address the strategic development needs of a CEO, or assess the nuances of leadership in the virtual setting.

Over the course of 238 pages and five chapters the author provides practical advice regarding communicating using phone, video, written, and online vehicles. In the first chapter Benton provides basic, but important information such as conference call etiquette, facilitation strategies for conference calls, and the use of voice mail. Chapter two is reserved for the use of video as a means of communication. In addressing video, Benton provides advice on the use of video during interviews, meetings, and conference calls. Written communication continues to evolve and Benton takes on the task of developing guidelines for using email and text messaging.
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Format:Kindle Edition
Call the author the Emily Post of the internet world. This is a useful text as the author chose to be a virtual executive long before it became trendy. So the book is just loaded with useful guides and checklists for good behavior. As I learned there is no excuse for bad manners and it is still true. Those users of video conferencing/hangouts would do well to review this book.
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5.0 out of 5 stars The Virtual Executive October 25, 2012
Format:Hardcover
The book starts with demographics and explains how the different cohort react to the digital world. Of course, I dislike stereotypes but much of what was said rang true. Different ages react differently to different media.

"Online is faster, cheaper and easier" but is clearly not as effective as in person. Virtual can be more efficient. Technology can be a great friend if used properly.

Many of the points the book made were obvious (but good to be reminded of). The simple things like pay attention to the person you are with rather than the Blackberry. Being responsive and fast is courteous and the mark of a good executive etc.

I have long had a theory that relationships are best fostered live for a while. Once they have been developed, online (or phone) can be effective. I recall in my early years building EMJ, I kept a binder with my customers (my offline version of salesforce) and I would divide customers into A, B and C depending on potential. I would then make a point of visiting A customers monthly, B, quarterly and C, annually. After a few years, I modified that system. I would visit new customers 3-5 times in a short period. Then, once the relationship was sound, I would drop back to annually. Having the relationship allowed me to be effective virtually.

As the book says "To be a good executive, you need to be adept at all forms of communication". And good listening is a part of all forms of communication.

I have found it efficient to foster relationships through one to many communication like this blog. It certainly is no substitute for in person, phone or personal interaction but it does keep a presence that can help those communications.
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Most Recent Customer Reviews
5.0 out of 5 stars In the "real" world, real people have real impact - or don't - and the...
Some of those who have read Plato's "The Allegory of the Cave" within his classic, The Republic (Book VII (514a-520a), may share my amusement when encountering discussions of what... Read more
Published 21 months ago by Robert Morris
4.0 out of 5 stars Virtually Effective
Although the title suggests this one is for executives, there are many lessons for managers as well as individual performers. Read more
Published 23 months ago by Nick McCormick
5.0 out of 5 stars Great Book, Debra has out done herself again
After reading "Executive Charisma", "How to think like a CEO" and "The 100 K Club" I became an avid reader of all Debra's works. Read more
Published 23 months ago by Christopher Felder
5.0 out of 5 stars Brilliant & Modern!
Debra Benton is a very insightful author has provided a great tool to communicate effectively in the ever changing digital era. Read more
Published 23 months ago by networkgossip
5.0 out of 5 stars These books have made me FAR more effective
Debra Benton's books continue to teach me new ways to impact my "Executive Presence". At a certain point in your career, everyone is COMPETENT, so what sets you apart is the way... Read more
Published 24 months ago by A. Saltzer
5.0 out of 5 stars Creates Harmony both Virtually & Physically
Coach Debra has a crazy & effective way to prove situations & real time experiences into a powerful Fable. Read more
Published 24 months ago by Adil
5.0 out of 5 stars Practical advice for surviving in a rapidly-changing world
I have read all of Debra's books as my career has progressed, all the way to my current position of CEO. Read more
Published 24 months ago by Stan
5.0 out of 5 stars Excellent Book
I was not sure the books from Debra could get better, but this one is out of the park. It has relevant topics about our digital era and is filled with real-life examples,... Read more
Published 24 months ago by SMarrero
5.0 out of 5 stars Invaluable advice and a great read!
As a young person starting out in my career I believe this book gave me great seasoning in office politics, presenting myself, and proper etiquette. Read more
Published on April 20, 2012 by manaka27
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