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Good graphic design, he argues, reveals the greatest number of ideas in the shortest time with the least ink in the smallest space. Interestingly, some of the best examples of this come from the pre-computer era, when graphics had to be drawn by hand (and therefore more thought had to go into their design, rather than the author just calling up the Bar Graph template on the desktop.) For example, that picture you can see on the front cover of the book is actually a train timetable that packs a whole list of arrivals and departures at many different stations into a single little picture. A better example (and the "best statistical graphic ever drawn") shows Napoleon's route through Europe. It shows a) the map b) where he went c) how many people were in his army at each point and d) the temperature on the way back that killed off his army. At a glance you can see the factors that led to his army losing. AND it was drawn by hand in 1885 and is little more than a line drawing!
He also gives examples of really bad design, (including "the worst graphic ever to make it to print"), and shows what makes it so bad. His examples prove that information-less, counter-intuitive graphics can still look dazzlingly pretty, even though they're useless. In some examples, he shows how small changes can make the difference between an awful graphic and a really good one.
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Tufte starts with a simple proposition: graphs and graphics
that represent statistical data should tell the truth. It's
amazing how often designers of such graphics miss this basic
point. Tufte clearly and entertainingly elucidates the most
common "graphical lies" and how to avoid them.
Read this
book and you'll never look at a newspaper or presentation
graphics the same way again -- you'll be left wondering if
the author *intended* to lie about what the data were saying, or if he/she just didn't know any better.
Another reviewer claimed that this book talks about how to make graphics accurate, not beautiful. He's right in some sense, but who cares? There are a million books on how to make "pretty" graphical displays, but precious few on how to make useful ones. These books are they.
In the past eight years, I have read and re-read this book more times than I can remember - always amazed at its clarity and always learning something new. I've used the cut-thru-the-crap ideas it holds to get my point across in business, research, education, manufacturing, and web design. Anytime somebody tells me I have a knack for simplifying complicated ideas I smile and think of this book. IT'S GREAT!
Oh, and the new boss? He's gone.