The Visual Display of Quantitative Information [Hardcover]

Edward R. Tufte (Author)

Book Description

Publication Date: May 2001 | ISBN-10: 0961392142 | ISBN-13: 978-0961392147 | Edition: 2nd

The classic book on statistical graphics, charts, tables. Theory and practice in the design of data graphics, 250 illustrations of the best (and a few of the worst) statistical graphics, with detailed analysis of how to display data for precise, effective, quick analysis. Design of the high-resolution displays, small multiples. Editing and improving graphics. The data-ink ratio. Time-series, relational graphics, data maps, multivariate designs. Detection of graphical deception: design variation vs. data variation. Sources of deception. Aesthetics and data graphical displays. This is the second edition of The Visual Display of Quantitative Information. Recently published, this new edition provides excellent color reproductions of the many graphics of William Playfair, adds color to other images, and includes all the changes and corrections accumulated during 17 printings of the first edition.

Product Details

• Hardcover: 200 pages
• Publisher: Graphics Pr; 2nd edition (May 2001)
• Language: English
• ISBN-10: 0961392142
• ISBN-13: 978-0961392147
• Product Dimensions: 9 x 11 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (114 customer reviews)
• Amazon Best Sellers Rank: #1,897 in Books (See Top 100 in Books)
  • #5 in Books > Arts & Photography > Graphic Design
  • #20 in Books > Professional & Technical > Professional Science > Mathematics
  • #22 in Books > Business & Investing > Popular Economics

Most Helpful Customer Reviews

242 of 251 people found the following review helpful

5.0 out of 5 stars 1st edition compared to 2nd March 1, 2002

By S. M Marson

Format:Hardcover|Amazon Verified Purchase

Years ago, I purchased the first edition of VISUAL DISPLAY OF QUANTITATIVE INFORMATION. The second edition provides high-resolution color reproductions of the several graphics found in the first edition. In addition, corrections were made. However, to most readers/users, I doubt that the changes would be worthy of purchasing the second edition if one already owns the first edition.

Edward R. Tufte is a noteworthy scholar and the presentation of the material presented in this book is awe-inspiring. Tufte has also compiled two other books that can be best described as quite remarkable. These additional books are entitled, ENVISIONING INFORMATION and VISUAL EXPLANATIONS. All three of these volumes are not merely supplemental textbooks; they are works of art.

My intent was to use VISUAL DISPLAY OF QUANTITATIVE INFORMATION as part of teaching my statistics course. Students, but mostly faculty, are overly impressed with inferential statistics. Graphics play an important role in the understanding and interpretation of statistical findings. Tufte makes this point unambiguously clear in his books.

Two features of VISUAL DISPLAY OF QUANTITATIVE INFORMATION are particularly salient in teaching a statistics course. First, the concept of normal distribution is wonderfully illustrated on page 140. Here the reader is reinforced with the notion that in the normal course of human events, cultural/social/behavioral/ psychological phenomena usually fall into the shape of a normal distribution. The constant appearance of this distribution borders on miraculous. Just as importantly, it is the basis for accurate predications in all areas of science. Tufte's illustration (page 140) speaks to this issue much more clearly than a one-hour lecture on the importance of the normal distribution.... Which goes to show -- once again -- "a picture is worth a thousand words." Sadly, the illustration on page 140 is small and in black and white. I wish the second edition included a larger reproduction of this photo. A color presentation would have been helpful.

Second, Tufte continues his unrelenting pattern to reinforce the importance and impact of illustrations in understanding complex concepts. In particular, page 176 demonstrates the impact of Napoleon's march to Moscow. The illustration is both profound and eerie. The reader is left with a feeling of death and pain for the foot soldiers... Read more ›

221 of 233 people found the following review helpful

3.0 out of 5 stars Mixed feelings November 27, 2007

By hunger

Format:Hardcover

I have a lot of mixed feelings about this book.

As a graphic designer and a minimalist, I love the way this book looks and I love the graphics Tufte's team has created.

Yet, the minimalist in me also dislikes Tufte's prose, which is surprisingly un-minimalist. The text is repetitive, and although Tufte does use this effectively at times to reiterate or summarize concepts, there are far more instances where I feel the repetition is simply irritating (Tufte's poems and block-quote summaries are, to me, good examples of this).

The minimalist in me is also not fond of the nature in which Tufte presents his opinions. Tufte makes frequent use of words like "lies" and "tricks," and while I am not fond of the targets of Tufte's derision, I feel that use of these words unnecessarily and unfairly assumes that poor graphs are always the result of malicious intent. Tufte's presentation as a whole, I feel, is often unnecessarily condescending (see e.g., p 120); indeed, Tufte seems to feel that unenlightened minds somehow deserve our ridicule and contempt.

As an academically oriented statistician, I also have mixed feelings. I give Tufte an immense amount of credit for opening a dialog about statistical graphics. And, I am grateful to him for pointing out the flaws and "wrongs" in the ways in which statistics are so often presented and suggesting ways in which these approaches can be changed. Moreover, I happen to agree tremendously with a large amount of what Tufte has to say, and often passionately so.

That said, I am puzzled by the amount of relevant concepts which are omitted from this text (or merely brushed over).... Good examples include: samples versus populations, continuous versus categorical data, and exploratory graphics versus graphics presented for presentation.

For that reason, the academic and statistician in me is watchful of Tufte's role as an instructor of statistical ideas. Much of what Tufte has to say is not in fact unique or necessarily "right," and also not nearly close to being all there is to be said about statistical graphics (even at an introductory level). If students allow this text to be the sole contribution to their statistical education, I fear that -- without statistical intuition or knowledge to draw from -- they will not be critical statistical thinkers but blind followers. (Of course, none of this is intended to be a criticism of Tufte or Tufte's book.)

Those seeking a good overview of statistical graphics: keep in mind that this not strictly an instructional book. And while I wouldn't discourage you from reading or buying this text, I also wouldn't discourage you from seeking additional resources, either as an alternative or a supplement to Tufte's works. Much of the ideas supplied by Tufte here -- plus a great deal more -- can fundamentally be found in a good introductory statistical course or text, either directly or indirectly. Moreover, I would argue that there is absolutely no substitution for such an education. Read more ›

47 of 52 people found the following review helpful

5.0 out of 5 stars Superbly thought provoking September 24, 2001

By loce_the_wizard VINE™ VOICE

Format:Hardcover

I divide my graphics work into two categories: BT (Before Tufte) and AT (After Tufte). I rarely acknowledge any involvement of a publication from those dark BT days.

Tufte's masterful and dead-on takes about how to communicate statistical and quantitative data challenges standard assumptions about developing graphical information and reveals, though it is not his stated intention, the weakness of so many graphics software packages. Just look at his collection of chartjunk and "ducks" (his term for hideous graphics) to see how all the whistles and bells available to us via computer graphics programs actually obfuscate the interpretation of visual information. By the time you read how much ink and paper are wasted by created bad graphics, you should be a convert.

And if you are ever lucky enough to have the chance to attend one of Tufte's seminars, pawn your PC if that's what it takes.

65 of 74 people found the following review helpful

2.0 out of 5 stars superficial analysis, unsupported opinions December 28, 2009

By Joshua Haberman

Format:Hardcover|Amazon Verified Purchase

I eagerly anticipated reading this book. I frequently design data visualizations for my job as a software engineer, and I have a deep love for effective graphs. I love to read about different strategies for representing information visually, and I know that Tufte's work in this area is very highly regarded.

I was completely astounded at how poorly argued this book is, how bizarre its recommendations can be, and how disdainful the author feels about any attempt to make graphs attractive. I know these are bold allegations against such a highly regarded work, so let me be specific.

Tufte argues in favor of graphic minimalism. He doesn't use the word "minimalism", but his principles include "erase non-data-ink, within reason" and "erase redundant data-ink, within reason." This seems reasonable on face -- who would argue in favor of redundancy? -- but he applies this in absurd ways. For example, the graph he uses to explain the idea of "redundant data-ink" is a bar chart with a single vertical bar on it, and a number on top of the bar. He writes:

"[this chart] unambiguously locates the altitude in six separate ways (any five of the six can be erased and the sixth will still indicate the height): as the (1) height of the left line, (2) height of the shading, (3) height of the right line, (4) position of the top horizontal line, (5) position (not content) of the number at the bar's top, and (6) the number itself. That is more ways than are needed."

I stopped for a second when I read this; surely Dr. Tufte is not arguing that a bar chart is inherently ambiguous because the bars are both outlined *and* filled, is he?... But in case there was any question, he reinforces this concept a few pages later, when he takes a different bar chart and removes all of those "redundant" lines, and ends up with something truly unintelligible. Of this peculiar result he writes "The data graphical arithmetic looks like this--the original design equals the erased part plus the good part." I wish I could include the illustration in this review, because with words alone I simply cannot communicate how much worse Tufte's revision of this graphic is.

There are so many examples of this, but I will give just one more. At the beginning of Chapter 6, Tufte revisits the traditional box plot and again finds that it "can be mostly erased without loss of information." After offering several iterations of his minimalistic approach, he settles on a version which is just astoundingly bad. To represent the five data points (quartiles) Tufte draws a single line that is offset by a *miniscule* amount between the 25th and 75th percentiles, and has a *miniscule* break at the median. It is not hyperbole to say that when my eyes are 18 inches away from this graphic, the quartiles can barely be seen at all; it looks like he just drew a straight line. About this Tufte says "This design is the preferred form of the quartile plot. It uses the ink effectively and looks good."

These are examples of a larger trend throughout the book, which is to state general principles without much support, and then to judge graphs (and people's intelligence) by how well they adhere to those principles. Here is an example. In Chapter 3, Tufte argues that "relational" graphs -- graphs that show the relationship between two or more variables -- are more sophisticated than time-series or map-based graphs. I will include Tufte's entire analysis in support of this principle, because it will readily fit into this box:

"In order to make comparisons among a variety of newspapers, magazines, scientific journals, and books, I have compiled a rough measure of graphical sophistication--the share of a publication's graphics that are *relational*. Such a design links two or more variables but is not a time-series or a map. Relational graphics are essential to competent statistical analysis since they confront statements about cause and effect with evidence, showing how one variable affects another."

My first reaction (and I hope yours) to this was to note that relational graphs show how one variable is *correlated* with another, and cannot by themselves show cause and effect (we can thank statistics for an endless supply of "information" about what supposedly causes cancer). But besides that is just the overwhelming lack of support for the idea that we can judge the sophistication of a publication on what percentage of its graphs are relational. But that's exactly what Tufte proceeds to do; he trots out a table of publications from different countries and their "sophistication percentages", and uses it to achieve some conclusion that the Japanese are much smarter than anybody else, and the Americans stupider.

Another example of an unsupported principle: that more information is better. Throughout the book Tufte is consistently impressed when someone has discovered a way to cram more bits of information into the same graphic. For example, from page 20: "The most extensive data maps, such as the cancer atlas and the count of the galaxies, place millions of bits of information on a single page before our eyes. No other method for the display of statistical information is so powerful." This attitude inspires the reader to include as much information as they possibly can in their graphs. But Tufte never stops to ask the question: is there a point when more information just becomes noise? To quote Google documentation about their charts API: "Take care not to overestimate the number of data points required for a chart. For example, to show how popular chocolate ice cream was over the last ten years, aggregating search queries for each day would result in more than 3600 values. It would not make any sense to plot a graph at this granularity."

The major credit to Tufte's book is that he includes many examples of creatively designed graphs, many of them historical. He is particularly taken with a diagram of Napoleon's ill-fated attack on Moscow, which is undoubtedly a very engaging and effective graphic. But this makes Tufte's minimalistic recommendations all the more puzzling. He seems to completely miss that almost none of the historical work he admires follows the principles he spends the rest of the book advancing. Most of them use grid lines (which he hates; they are non-data-ink) and they invest effort into being attractive (which he sees as a dumbing down of graphs; he calls any visual flare "chartjunk.").

Tufte's principles totally ignore the primary purpose of graphs, which is to show a data set's *patterns* (or lack thereof) to humans. This is confounding, because many of the examples he cites do this brilliantly. His very first example, Anscombe's quartet (you can Google for it) is a fantastic example of how graphs show patterns even when basic statistical summaries do not. His Napoleon example shows the pattern of how the size of Napoleon's army was so severely diminished over time and space, and the points at which it suffered its greatest casualties. But Tufte seems to completely miss the point. Though his examples repeatedly show patterns, Tufte never talks about patterns at all. About the Napoleon example, Tufte writes "Minard's graphic tells a rich, coherent story with its multivariate data, for more enlightening than just a single number bouncing along over time. *Six* variables are plotted: the six of the army, its location on a two-dimensional surface, direction of the army's movement, and temperature on various dates during the retreat from Moscow." Tufte again is primarily impressed with the amount of data and the number of dimensions.

Principles like "remove non-data ink" and "forgo chartjunk" treat graphs as though they are a form of compression, and treat "ink" as a scarce resource. The truth is that the primary goal of a graph is to communicate data to a human, and humans respond to design and polish (if they did not, there would not be so many colors, icons, boxes, visual effects, etc. on the page you are viewing right now). Design can communicate structure. Visual weight can help draw the eye to the part of the graph that is most significant. Polish can make a graph visually appealing enough to look at in the first place. Tufte has no appreciation for these ideas: "Chartjunk does not achieve the goals of its propagators. The overwhelming fact of data graphics is that they stand or fall on their content, gracefully displayed. Graphics do not become attractive and interesting through the addition of ornamental hatching and false perspective to a few bars." This attitude puts Tufte in the company of usability expert Jakob Nielsen, who probably has good points to make, but when you visit his bland and text-heavy website [...] are you really inspired to spend time there reading?

This review is getting too long, so I can only just briefly state some more of my numerous problems with this book: he makes unsupported indictments against moire (patterns of lines or dots used to fill in regions), he spends almost no time talking about color, COLOR! (most of what he does say is negative -- he prefers grayscale), he rails against the idea of making graphs attractive or readily-understandable (he says that if the graph looks boring it's because you chose the wrong numbers), many of the graphs he cites are confusing or under-explained.

I don't know how to explain the high regard for this book. There are lots of beautiful graphs, to be sure, but most of them are not Tufte's and don't follow his principles. I am disappointed in what I expected to be a great book. Read more ›