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The Way I See It: Rants, Revelations and Rules for Life Paperback – Unabridged, June 1, 2012

3 out of 5 stars 7 customer reviews

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About the Author

Lord Alan Sugar is chairman of Amshold Group Ltd, a member of the House of Lords, and the popular star of "The Apprentice and Junior Apprentice." His autobiography, What You See is What You Get, is published by Pan.
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Product Details

  • Paperback: 334 pages
  • Publisher: Pan Macmillan; Main Market Ed. edition (June 1, 2012)
  • Language: English
  • ISBN-10: 1447205391
  • ISBN-13: 978-1447205395
  • Product Dimensions: 0.8 x 5.2 x 7.8 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #2,161,885 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
Sugar, Alan. The Way I See It.

Alan Sugar, the epitome of the self-made man, is never lost for words or targets. As a controversialist he’s unrivalled. But love him or loathe him one has to admit that he talks a lot of sense. A moral hardliner who admires honest endeavour, Sugar enjoys ranting and raving at what one might call ‘the usual targets’: the benefit culture, the EU, spoilt brats, reality television, overpaid footballers, lawyers, political correctness, young folk who are either wafflers or inarticulate, and bad business practice in general.

Lord Sugar, egotist and proud of it, climbed the ladder the hard way and has little time for British workers, whom he sees as largely unmotivated and dishonest scroungers, encouraged by weak Labour government policies. He admires successful entrepreneurs like Murdoch and the Beckhams and he laments the decline of industry in the West. The future, Sugar believes, lies not with America but with the Far East and China.

In spite of his aggressively progressive stance at heart Sugar is a sentimentalist. He is frequently caught looking back to the good old days when you paid your way in pounds, shillings and pence, or you went without. He’s also a dreamer, as his chapter ‘Fantasy Football’ illustrates. Having failed to make Tottenham Hotspur a top club, he imagines life as a manager doing some straight talking to the players: ‘And it won’t be all that crap about “We’ll go away and regroup,” … No, none of that nonsense.’
The subtitle of the book, ‘Rants, Revelations and Rules for Life’ underline the essentially didactic nature of the man so many love to hate. Not that Lord Sugar cares; he’s happy sitting on top of the pile.
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Format: Kindle Edition
Lord Alan Sugar is an opinionated, black and white, common sense based, and sometimes egotistical author. But, and yes, there's always a but, he's on the money. 'The Way I See It' strips away the BS filled corporate bollocks and gets the point across in 'human speak' - the way people should actually communicate. No smoke and mirrors, simple concepts that make a lot of sense. The man should be the UK PM, government would get the shake up of all shake ups and actually deliver to the electorates that put the government in power.
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Format: Kindle Edition Verified Purchase
Really enjoyed Lord Sugar's 'take' on the world, probably because its the same as mine! Slight repetitions from previous books but not too bad. A good book to dip into not to read in one go. I'd like young people to read and discuss! Go into politics Lord Sugar - I'll vote for you.
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The opinionated Alan Sugar has much to say about almost everything. His comments and points of view are quite interesting but I found much of the book boring. It may appeal more if you are British as many of the characters he mentions are unknown to people elsewhere. His autobiography is a far better read.
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