From Publishers Weekly
A century ago, business corporations were identified by their physical assets: real estate, buildings and machinery. Over the course of the next hundred years, management and investor attention shifted toward businesses' intangible property: brand names, patents, business relationships and employee culture. Stewart, Fortune columnist and author of the bestselling Intellectual Capital, argues this trend will continue through the 21st century, even as business law, practice and attitudes often ignore the intangibles in favor of concrete but less relevant physical assets. While not groundbreaking, his latest book offers a broad survey of business from the intellectual capitalist's perspective, from the basic economics of knowledge and business organization theory and management to selling and accounting for knowledge. Stewart could have fit this subject into a serious business magazine article; in expanding it, he simply adds a relentlessly upbeat mix of grand metaphors and detailed examples. Each chapter is packed with provocative, insightful material. The book's weakness is its dearth of theory and impatience with alternative views, and the chapters manage to logically follow one another without ever cohering enough to become more than the sum of their parts. The author's considerable rhetorical gifts also hide the fact that entire sections of the book do not really relate to the main thesis. Agent, Kris Dahl. (On-sale: Dec. 26)
Copyright 2001 Cahners Business Information, Inc.
From Library Journal
Stewart, who writes a monthly column for Fortune called "The Leading Edge" and once sat on the magazine's board of editors, follows up his Intellectual Capital: The New Wealth of Organizations with an interesting yet complex work that stresses the need to consider intellectual vs. bricks and mortar or other forms of capital in accounting for the worth of corporations. Stewart lists three ideas that have changed how business organizations operate total quality management, reengineering, and intellectual capital and maintains that the companies that will succeed in the 21st century are those that master the knowledge agenda. His arguments are cogent and well reasoned. An extensive bibliography is included. Recommended for all types of libraries, this book should be read and reread by people in business generally. Littleton M. Maxwell, Business Information Ctr., Univ. of Richmond, VA
Copyright 2002 Reed Business Information, Inc.