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The Web 2.0 Job Finder: Winning Social Media Strategies to Get the Job You Want From Fortune 500 Hiring Pros Paperback – April 15, 2011


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Product Details

  • Paperback: 224 pages
  • Publisher: Career Press (April 15, 2011)
  • Language: English
  • ISBN-10: 1601631588
  • ISBN-13: 978-1601631589
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #2,060,027 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Brenda Greene is a former editor at Working Woman and the author of the recently revised Get the Interview Every Time: Proven Resume and Cover Letter Strategies from Fortune 500 Hiring Professionals. She coauthored The Business Style Handbook and America's Girl, a biography of Gertrude Ederle, the first woman to swim the English Channel. It recently won the International Swimming Hall of Fame Buck Dawson award. Brenda recently moved to Enfield, North Carolina.

Coleen Byrne is a veteran Internet executive with more than 15 years' experience working for Internet giants, including: Yahoo!, CNET (a division of CBS), IGN (a division of News Corp) and Excite@Home. She has both international and domestic experience in Internet advertising, marketing, and business development. She also held public relations positions at Lucas Films and Louis Paul & Partners. Coleen lives in Seattle, Washington with her husband and two sons.

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Customer Reviews

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I found it to be very thought-provoking, readable and practical.
celia whitehead
If you want to be savvy about marketing yourself for that next job or even starting your own business, this book is a helpful guide.
khgallery
It talked about targeting companies that are a good fit for your skills too.
Tybo

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Kathleen Haley on May 22, 2011
Format: Paperback
I've worked with Coleen in the past so had to read the Web 2.0 Job Finder - it's a really good resource for job seekers in today's world - especially for those who aren't online or who haven't thought through their own online strategy and their 'brand'. Highly recommend and honestly, read it before you need to - while working or while in school...don't wait until you're actively searching for a job!
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4 of 4 people found the following review helpful By Stevie on November 27, 2012
Format: Paperback
This book was interesting to me because it presents information from the hiring side of the table. The authors spoke to 35 hiring managers from Fortune 500 companies to learn how social media and online technology is influencing their hiring strategy. The authors mention that many more professionals were invited to participate but opted-out stating the technology was too new for them to have specific guidance to offer just yet. So it goes to show it's not too late to start building your professional brand online, since companies are still learning too!

The book begins by defining personal brand and how to do company research, then on to creation of a resume that hiring professionals will want to see; all the while providing relevant quotes from hiring managers. The importance of continual, proactive networking and how to do it is a theme running through the entire book. The authors also cover applicant tracking systems and emphasize keyword importance. Next, they walk you through creating a LinkedIn profile and an effective social networking strategy. The authors present valuable insider information that will be directly applicable to your job search.
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4 of 4 people found the following review helpful By Tybo on September 28, 2012
Format: Paperback
The company where I worked shipped our jobs overseas and after 18 years I found myself out of work. Luckily, I was eligible for training and went back to school.I had a lot of catching up to do - not only with technology but with what was going on in the job market. Somebody reccomended the Web 2.0 Job Finder and it realy made sense out of the job market, social networking and networking in general. I liked that the book also talked about creating a resume (and had a sample)and cleaning up your personal brand online. It talked about targeting companies that are a good fit for your skills too.My only complaint is that the book was too short. I wanted more information, especially on personal branding.
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Format: Paperback
The Web 2.0 Job Finder is an excellent resource to using social media and advice from Fortune 500 recruiters to get THE job! It helps you make the most efficient use of your time while building your brand online. This book is an amazing guide to the process and I highly recommend it!!
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