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The Web 2.0 Job Finder: Winning Social Media Strategies to Get the Job You Want From Fortune 500 Hiring Pros Paperback – April 15, 2011

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Editorial Reviews

Review


The result of interviews with Fortune 500 hiring professionals, this book provides advice and information on maintaining an online presence and personal brand; finding jobs that match your skills; staying ahead of emerging technology and social media innovations; and maximizing the job-finding potential of your online social networks.

One thing this book had going for it was that it was a relatively smooth read.  Although it was dense and verbose, it didn’t take longer than it needed to on any one point, and the information flowed logically.  As it happens, I found a job while reading this book (more on this in a future blog), but I still felt compelled to finish reading this one, if only to write this review.

The second plus was that the book genuinely had new (at least to me) and useful information on the other side of the hiring wall, which is what I think most job seekers are looking for in a self-help book.  The fact that the authors were able to present direct quotes from the people who hire for Fortune 500 positions, as opposed to recruiters or “career professionals,” lends this book a degree of credibility.  These quotes confirmed some things I had always thought, such as the fact that being a friend, or friend of a friend, is a factor in hiring decisions.  Another revealed a practice in Applicant Tracking Systems (ATS) that I found ridiculous.  Their system asks if the applicant has experience with Excel, yes or no.  Of course, anyone who’s ever opened Excel on a friend’s computer once, by accident, is going to say yes.  A far better question would be, “Write a formula to do such and such.”  Still others pointed out that while online reputation is important, hiring authorities will generally not act on the information without vetting it.

The book also included some good nuggets on current recruiting technology.  For example, I had always assumed that PDF was the best way to submit a resume in every situation.  Reading this book, I learned that many ATS sites have trouble parsing keywords in PDF files.  As we job-seekers know, keywords will make or break an online application.  Word documents saved with compatibility are the better option, apparently.

What this book lacked was depth in the area of methodology.  It provides limited how-to information on completing specific tasks.  I also felt it dwelt a little to long on the resume, considering the topic was Web 2.0.

Still, the book provides lots of food for thought, along with some inspiration (it got me to start a Twitter account).  Overall, a worthwhile read.  -- JP Brown

About the Author

Brenda Greene is a former editor at Working Woman and the author of the recently revised Get the Interview Every Time: Proven Resume and Cover Letter Strategies from Fortune 500 Hiring Professionals. She coauthored The Business Style Handbook and America's Girl, a biography of Gertrude Ederle, the first woman to swim the English Channel. It recently won the International Swimming Hall of Fame Buck Dawson award. Brenda recently moved to Enfield, North Carolina.

Coleen Byrne is a veteran Internet executive with more than 15 years' experience working for Internet giants, including: Yahoo!, CNET (a division of CBS), IGN (a division of News Corp) and Excite@Home. She has both international and domestic experience in Internet advertising, marketing, and business development. She also held public relations positions at Lucas Films and Louis Paul & Partners. Coleen lives in Seattle, Washington with her husband and two sons.
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Product Details

  • Paperback: 224 pages
  • Publisher: Career Press (April 15, 2011)
  • Language: English
  • ISBN-10: 1601631588
  • ISBN-13: 978-1601631589
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #2,416,469 in Books (See Top 100 in Books)

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5 of 5 people found the following review helpful By Kathleen Haley on May 22, 2011
Format: Paperback
I've worked with Coleen in the past so had to read the Web 2.0 Job Finder - it's a really good resource for job seekers in today's world - especially for those who aren't online or who haven't thought through their own online strategy and their 'brand'. Highly recommend and honestly, read it before you need to - while working or while in school...don't wait until you're actively searching for a job!
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3 of 3 people found the following review helpful By Stevie on November 27, 2012
Format: Paperback
This book was interesting to me because it presents information from the hiring side of the table. The authors spoke to 35 hiring managers from Fortune 500 companies to learn how social media and online technology is influencing their hiring strategy. The authors mention that many more professionals were invited to participate but opted-out stating the technology was too new for them to have specific guidance to offer just yet. So it goes to show it's not too late to start building your professional brand online, since companies are still learning too!

The book begins by defining personal brand and how to do company research, then on to creation of a resume that hiring professionals will want to see; all the while providing relevant quotes from hiring managers. The importance of continual, proactive networking and how to do it is a theme running through the entire book. The authors also cover applicant tracking systems and emphasize keyword importance. Next, they walk you through creating a LinkedIn profile and an effective social networking strategy. The authors present valuable insider information that will be directly applicable to your job search.
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3 of 3 people found the following review helpful By Tybo on September 28, 2012
Format: Paperback
The company where I worked shipped our jobs overseas and after 18 years I found myself out of work. Luckily, I was eligible for training and went back to school.I had a lot of catching up to do - not only with technology but with what was going on in the job market. Somebody reccomended the Web 2.0 Job Finder and it realy made sense out of the job market, social networking and networking in general. I liked that the book also talked about creating a resume (and had a sample)and cleaning up your personal brand online. It talked about targeting companies that are a good fit for your skills too.My only complaint is that the book was too short. I wanted more information, especially on personal branding.
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3 of 3 people found the following review helpful By khgallery on June 10, 2011
Format: Paperback
This is a great book for making a subject, "social media," easily understood and practical. We see it all around us on a daily basis but for me, aside from looking at family photos on facebook, I did not understand the business use of the various platforms. When someone asks me for a c.v. I realize that my computer generated resume is a thing of the past and that if someone really wants to know something they have already "googled" me. If you want to be savvy about marketing yourself for that next job or even starting your own business, this book is a helpful guide.
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