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The Weblog Handbook: Practical Advice On Creating And Maintaining Your Blog Paperback – July 2, 2002

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Product Details

  • Paperback: 144 pages
  • Publisher: Basic Books; 1st edition (July 2, 2002)
  • Language: English
  • ISBN-10: 073820756X
  • ISBN-13: 978-0738207568
  • Product Dimensions: 5.5 x 0.5 x 8.2 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Best Sellers Rank: #1,053,984 in Books (See Top 100 in Books)

Editorial Reviews

From Library Journal

A weblog, or blog, is a frequently updated online personal journal. Boasting a foreword by Blood, a web consultant and creator of Rebecca's Pocket weblog, We've Got Blog is a collection of 34 essays that explore this rapidly growing trend. Contributors include such noted bloggers as Joe Clark, Cameron Barrett, and Giles Turnbull. The discussion covers the history and community of weblogs, contrasts weblogs and traditional journalism, and offers advice on starting a weblog. If you have been following weblogs for the past few years you've probably come across many of these articles online, but having them available in one collection gives them context. A glossary and good references round out this well-edited anthology. Blood's enthusiasm for the subject carries over to her own work, The Weblog Handbook, which is not the do-it-yourself technique book you might expect. Instead, Blood takes on the role of mentor; she's been there and done that and has much wisdom to share. She is eager to convert readers into bloggers and offers good advice on finding one's voice, observing etiquette, and living online. Unfortunately, a lengthy afterword that focuses on the culture of weblogs seems a better fit for We've Got Blog. Appendixes offer a brief glimpse of creating a test weblog and working with links, but this book is written for someone who has flirted with the idea of starting a weblog and feels comfortable jumping right into the format. These titles are unique, as the publishing world is just catching up to the subject of weblogs. (Look for similar publications in the near future.) Both books are suited for public and academic libraries, but smaller public libraries might want to hold off to see whether a more practical do-it-yourself guide on blogging emerges. Academic libraries are advised to add We've Got Blog. Colleen Cuddy, New York Univ. Sch. of Medicine Lib.
Copyright 2002 Reed Business Information, Inc.

About the Author

Rebecca Blood has been creating websites since 1996. She maintains Rebecca's Pocket (, a weblog focused on culture and society. Her essay, “Weblogs: A History and Perspective” is featured in We’ve Got Blog. She lives in San Francisco.

More About the Author

A respected thought-leader on the Internet's impact on business, media and society, Rebecca Blood is an internationally known speaker and one of the world's most cited authorities on blogging. She is the author of The Weblog Handbook, which has been called "the Strunk & White of blogging books". It was chosen by Amazon as one of the 10 best books on digital culture in 2002, and has been translated into 5 languages. She has been featured in the New York Times, Newsweek, Fast Company, the BBC, and National Public Radio and profiled by Time magazine.

In addition to her book, Ms. Blood has written a number of critically important essays on the theory and practice of blogging. Her work has been used in university courses around the world. In 2003, the UK's Web User named her one of the Web's "Hot Faces" (right between Beck and Bowie). She was once Goth Babe of the Week. She lives in San Francisco.

Customer Reviews

Her tone is informal, which makes the book an interesting and easy read.
I got her book right after I started my blog ... and I've found her insight to be very helpful in ensuring that I make a blog that is worth looking at and reading.
I would recommend this book to anyone who wishes to get into the blogging world as well as for teachers of composition.
Amazon Customer

Most Helpful Customer Reviews

21 of 22 people found the following review helpful By "acleversheep" on July 15, 2002
Format: Paperback
Rebecca Blood doesn't waste her time -- or yours -- with tips and tricks relating to a piece of software which is probably out-of-date before it is delivered to your door. She doesn't assume that her readers are "Dummies." She isn't interested in nudges and winks to the blogging community. Instead, she presents a passionate, lucid guide to the essence of blogging.
In the 190 pages of text, Blood demonstrates over and again that blogging is all about self-discovery. You will most likely not find a huge audience, she tells us, but you will find that you are a better writer than you were before you started blogging. You probably won't be a huge influence on public policy, but you will hone your reasoning and filtering skills by engaging the topics you care about. You may not ever make a penny from your blog, but you can improve your reputation and your standing in your industry by becoming a resource and a reference point.
For the most part, bloggers seem to be thoughtful people and I cannot imagine any weblog writer -- or any online diarist or creative writer, for that matter -- fiinishing this book without a renewed belief in the purpose and value of their endeavor.
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64 of 76 people found the following review helpful By Anil Dash on July 9, 2002
Format: Paperback
I just finished re-reading The Weblog Handbook after having first read through it in depth this weekend. It's a great book, and the greatest compliment I can pay it is that it does an excellent job of keeping its author's voice. I focused on the presence of RCB's voice because I thought that no book could do justice to the topic of weblogs without being true to one of their defining characteristics, a strong personal perspective.
As the book is clearly targeted at an audience that is already at least familiar with, and most likely patrons of, weblogs, I was a bit hesitant of the tone being too boosterish. Most of the "For Dummies" books (not that this is one) spend time trying to convince their audience to be enthused about a topic that they've already (1) bought a book about and (2) accepted their "dummy" status regarding. This book assumes you're already sold. While there is undoubtedly enthusiasm, there's a healthy dose of reality about what it takes to start and maintain a decent blog. ("If, after spending your workday at the computer, the last thing you want to do when you get home is turn on your PC, you should probably take up knitting or join a film club instead.")
There is a deliberate aversion to getting too in-depth with any of the weblogging tools, which isn't surprising given the fact that Rebecca's Pocket is maintained with manually created HTML and FTP. I'd suggest that this is one area (the *only* area, actually) where the author's proclivities diverged from the interests many readers would have, as the cursory mentions of the tools as being essentially fungible ignore the reality that the overwhelming majority of webloggers use one of the handful of prominent tools like Blogger, Radio, LiveJournal and Movable Type.
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20 of 22 people found the following review helpful By John S. J. Anderson on September 19, 2002
Format: Paperback
Long-time weblogger Rebecca Blood's The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog is an excellent introduction to the currently white-hot world of weblogs. Blood covers all the bases, from a history of the weblog form, through starting a blog of your own, and finally onto finding (and retaining) readers for your site. The book doesn't offer as much for the veteran blogger, but even the bloggeratti won't go away completely empty-handed -- Blood's weblog history provides a valuable common vocabulary for debating what is and isn't a weblog, and her discussion of weblog ethics should be required reading for anybody who claims to be serious about their weblogging.
Blood begins the book in the obvious place, with a discussion of the history of the weblog format, and a functional definition of what a weblog is (and isn't). One issue with the word "weblog" as it is currently used is that it means little more than "website with time-stamped entries arranged in reverse chronological order". Blood attempts to expand on that definition by pointing out that the other thing weblogs have in common, in addition to chronological formatting convention, is "the primacy of the link":
It is the link that gives weblogs their credibility by
creating a transparency that is impossible in any other
medium. It is the link that creates the community in which
weblogs exist. It is the link the distinguishes the weblog --
or any other piece of online writing -- from old-media
writing that has merely been transplanted to the Web.
One of my primary objections to this section of the book was the contradiction between the above position and Blood's inclusion, earlier in the same chapter, of "blog"- and "notebook"-style sites under the weblogs banner.
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25 of 29 people found the following review helpful By Glenn H. Reynolds on July 8, 2002
Format: Paperback
This is a very useful guide to weblogs: how to start one, how to grow an audience, how to deal with angry email, and how to move up in technical sophistication. There's also a lot of well-put advice on etiquette, protecting your privacy, and otherwise flourishing in the blogosphere, along with some historical background that most journalistic accounts of weblogging have missed. It's very well written, and the author's personality comes through in a very engaging fashion. Highly recommended.
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