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The Wide Lens: A New Strategy for Innovation [Kindle Edition]

Ron Adner
4.8 out of 5 stars  See all reviews (44 customer reviews)

Print List Price: $29.95
Kindle Price: $19.99 includes free wireless delivery via Amazon Whispernet
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Sold by: Penguin Publishing
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Book Description

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?

The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too.

In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.

A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.

The Wide Lens will change the way you see, the way you think - and the way you win.




Editorial Reviews

Review

“Ron Adner is a breakthrough thinker. He zooms out to see more clearly how—and why—some innovations take hold, and others do not.”
—Jim Collins, author of Good to Great
 
“Essential reading for innovators.”
Kirkus Reviews
 
“A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by.”
Publishers Weekly

“This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure.”
—Clayton M. Christensen, Kim B. Clark Professor, Harvard Business School; author of The Innovator's Dilemma

Review

"Essential reading for innovators."
—Kirkus Reviews



"A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by."
—Publishers Weekly



"The Wide Lens opens the readers' eyes to the bigger picture and expands the mind to the possible pitfalls that have come to stand in
the way of the success of many innovative products and services....Don't miss out on your opportunity to see your innovation go from conception to success by engaging a wider lens."
—Jack Covert Selects, 800ceoread



"Ron Adner is a breakthrough thinker. He zooms out to see more clearly how -- and why -- some innovations take hold, and others do not. Adner's core insight is profound, that an innovation's success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution."
—Jim Collins, author of Good to Great and co-author of Great by Choice


"This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure."
—Clayton Christensen, Kim B. Clark Professor, Harvard Business School, author of The Innovator's Dilemma


"The Wide Lens will change the way you think about innovation. Adner shows why and how you must adapt your approach to innovation in today's interdependent world. This is highly useful reading for anyone whose success depends on collaboration."
—John Donahoe, President and CEO, eBay, former CEO, Bain & Company


"The Wide Lens is an important new book on innovation. Ron correctly identifies the important challenge of recognizing market ecosystem and competitive strategies. His framework for innovation is contemporary, teachable and practical. Growth is today's big challenge. The Wide Lens will help big and small companies grow faster."
Jeffrey R. Immelt, Chairman and CEO, General Electric Corporation


"Engaging, insightful, and immensely practical. Success in today's economy requires mastery of your innovation ecosystems, and The Wide Lens is the definitive guidebook to this new landscape. Adner's innovative tools and insights will make your strategy more robust and your organization more effective."
—Kevin Sharer, Chairman and CEO, Amgen


"What is the big picture?' This is a question that haunts every business strategist --- reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, The Wide Lens gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere."
—Adam Brandenburger, J.P. Valles Professor, NYU Stern School of Business,  co-author of Co-opetition



"As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, "it takes a village!" And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours."
—Geoffrey Moore, author of Crossing the Chasm and Escape Velocity

Product Details

  • File Size: 1249 KB
  • Print Length: 282 pages
  • Page Numbers Source ISBN: 1591844606
  • Publisher: Portfolio (March 1, 2012)
  • Sold by: Penguin Publishing
  • Language: English
  • ASIN: B005GSYY3A
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #41,447 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Adner's work is both richly insightful and easy to grasp. John Kaye  |  12 reviewers made a similar statement
This book is a must read for any serious or aspiring executive. Ken Fraser  |  8 reviewers made a similar statement
Most Helpful Customer Reviews
11 of 12 people found the following review helpful
5.0 out of 5 stars Game-changing strategic frameworks March 3, 2012
Format:Hardcover|Amazon Verified Purchase
The strategic frameworks developed in the Wide Lens have changed how I think about the world. I have little doubt that this ecosystem perspective will pervade managerial thinking and business school training for future generations of leaders throughout the world. For now, these ideas offer a distinctive, practical and ground-breaking view on innovation strategy. This work is at the forefront of business thought and Ron Adner is on a climb that will see him join the highest echelon of business strategists, alongside FW Taylor and Michael Porter. This book is a must read for any serious or aspiring executive.
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14 of 16 people found the following review helpful
5.0 out of 5 stars An Essential Look at 21st Century Business March 3, 2012
Format:Hardcover
I was fortunate enough to take Ron Adner's class at Tuck as a student and it was far and away the best class I took. To this day I still apply his teachings on a daily basis working in the startup world.

Adner challenged students to think beyond the standard strategy frameworks and view success or failure with a "wide lens." It was an eye-opening experience. Once you get used to this way of viewing the world, it's impossible not to see innovation ecosystems cropping up everywhere. And it frequently leads to counterintuitive conclusions!

In this book Adner highlights the best of his teachings and punctuates each concept with vivid case studies of Apple, Michelin, Nokia, Pfizer, and more.

As an MBA student I was required to read many, many books on strategy and innovation. I could have saved a lot of time by just reading The Wide Lens and skipping the rest. If only it had been available back then!
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12 of 14 people found the following review helpful
5.0 out of 5 stars The Wide Lens - A Must Read March 6, 2012
Format:Hardcover
Ron Adner's The Wide Lens is a welcome addition to the important topic of innovation. Everyone agrees that in a fast changing world, innovation is the key. Yet, most companies struggle to innovate. Why? One reason is that they tend to focus on their own innovations but fail to leverage innovations outside the company's four walls. Competition for the future depends upon collaboration among an eco-system. Ron Adner shows how to do it. This is a must read.
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Most Recent Customer Reviews
5.0 out of 5 stars Great book!
This gives you a great way to look at a new market entry and what needs to be in place to be successful.
Published 17 days ago by Justin
5.0 out of 5 stars An absolutely must-read book on innovation
I am an MBA student, and have listened to people talk incessantly about innovation as a sure-shot way for companies to be successful. Read more
Published 1 month ago by nishanttheone
5.0 out of 5 stars Great book, fascinating stories, insights for inventors and CEO's...
Some of the stories I was generally familiar with, like the one about the Sony e-reader; but others, like the Michelin run-flat tire, were new to me. Read more
Published 1 month ago by Paul Fennell
2.0 out of 5 stars Solid and Important Concepts, but not enough actionable content
I was really excited to read this book, especially with such a glowing reviewing from one of my favorite authors, Jim Collins. Read more
Published 2 months ago by TLEE3
3.0 out of 5 stars The crucial role of eco-systems in the successful release of a new...
The book focuses on the crucial role of the ecosystem in the success of a new product. It defines the concept of the value blueprint, creates a methodology as to how to build and... Read more
Published 3 months ago by Mike Beunder
4.0 out of 5 stars Should be on every entrepreneur's reading list
Every entrepreneur makes mistakes. I could have avoided some of mine had this book been available years ago. Well worth reading.
Published 3 months ago by Lewis C. Hoff
5.0 out of 5 stars Slow Read but Worth the Effort
I have to admit I hated reading this book. But I was amazed how many technological advances in my lifetime I missed.
Published 4 months ago by Casey Carlson
5.0 out of 5 stars A Holistic Look at Innovation Ecosystems
Why do many innovations fail? It is a question that baffles the best of us and keeps many a corporate executive awake at night. This anxiety is not unwarranted. Read more
Published 4 months ago by Tarak Modi
5.0 out of 5 stars Great perspective for driving Innnovation
I felt that this book really helped add on to the body of innovation work. This took the idea of the Innovator's Dilemma and helped provide a framework to address the full... Read more
Published 5 months ago by Ryan Kapsar
5.0 out of 5 stars IP Wood
The Wide Lens is a great compliment to the presently in vogue Voice of the Customer and Execution philosophies. Read more
Published 7 months ago by Jon D Wood
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