"Essential reading for innovators."
"A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by."
"The Wide Lens opens the readers' eyes to the bigger picture and expands the mind to the possible pitfalls that have come to stand in
the way of the success of many innovative products and services....Don't miss out on your opportunity to see your innovation go from conception to success by engaging a wider lens."
—Jack Covert Selects, 800ceoread
"Ron Adner is a breakthrough thinker. He zooms out to see more clearly how -- and why -- some innovations take hold, and others do not. Adner's core insight is profound, that an innovation's success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution."
—Jim Collins, author of Good to Great and co-author of Great by Choice
"This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure."
—Clayton Christensen, Kim B. Clark Professor, Harvard Business School, author of The Innovator's Dilemma
"The Wide Lens will change the way you think about innovation. Adner shows why and how you must adapt your approach to innovation in today's interdependent world. This is highly useful reading for anyone whose success depends on collaboration."
—John Donahoe, President and CEO, eBay, former CEO, Bain & Company
"The Wide Lens is an important new book on innovation. Ron correctly identifies the important challenge of recognizing market ecosystem and competitive strategies. His framework for innovation is contemporary, teachable and practical. Growth is today's big challenge. The Wide Lens will help big and small companies grow faster."
—Jeffrey R. Immelt, Chairman and CEO, General Electric Corporation
"Engaging, insightful, and immensely practical. Success in today's economy requires mastery of your innovation ecosystems, and The Wide Lens is the definitive guidebook to this new landscape. Adner's innovative tools and insights will make your strategy more robust and your organization more effective."
—Kevin Sharer, Chairman and CEO, Amgen
"What is the big picture?' This is a question that haunts every business strategist --- reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, The Wide Lens gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere."
—Adam Brandenburger, J.P. Valles Professor, NYU Stern School of Business, co-author of Co-opetition
"As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, "it takes a village!" And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours."
—Geoffrey Moore, author of Crossing the Chasm and Escape Velocity
Ron Adner has spent the last decade studying the root cause of innovation success and failure. An award winning professor of strategy at the Tuck School of Business at Dartmouth College, and previously at INSEAD, he is a speaker and consultant to companies around the world. His writing has appeared in The Wall Street Journal, the Financial Times, Forbes, and the Harvard Business Review.
An essential read for anyone considering launching a new product or service and wants to understand the challenges associated with related stakeholders.Published 3 months ago by Emily
Adner's book is definitely a breakthrough, in that many advancements are now dependent on ecosystem-level collaboration (consider the iPhone - it looks like a product, but it's... Read morePublished 4 months ago by C. Allen
The concept of "minimal viable ecosystem" was a new one to me and is a great business strategy framework to have available to think with, e.g. Read morePublished 7 months ago by Reid Wegner
Great book! Very interesting thinks to keep in mind in a projects life cycle.Published 11 months ago by Silvia A.
Good presentation and explanation, although simplistic in some passages. Not conceived to give solution, but to open up your mind. Read morePublished 12 months ago by OLIVA GUIDO MAURIZIO
Good read, but you clearly do not need to read the whole book cover to cover. The case histories are the best part.Published 16 months ago by power ranger 1
Many business books are full of ideas that are difficult to layer over our daily business life. Not this one! Read morePublished 18 months ago by Luke Chapman
The book will help you not to make the mistakes of others, well explained with detailed examples. Read the sample if you like :)Published 18 months ago by Mohammed Bokhary
I teach technology commercialization in Monterrey Mexico through UT Austin. I am skeptical about a lot of books relating to this topic but found The Wide Lens to be very useful,... Read morePublished 19 months ago by M. Wilson