A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps--in the form of proclamations--that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The twelve proclamations were written to inspire owners of independent creative businesses (e.g.: design firms & advertising agencies) to rethink how their services are bought and sold. Anyone who sells ideas or advice will find relevance in their teachings.
Blair Enns is on a mission to change the way creative services are bought and sold, the world over.
Since 2001 Blair has worked as a consultant, advising independent creative businesses around the world on improved business development performance. Prior to that he spent more than a decade working in account service and business development roles for various Canadian and multi-national advertising agencies and design firms.
As an author and lecturer, Blair is the sand in the global "pitch" machine, prodding both buyers and sellers of creative services to question the logic of pitching free ideas rooted in guesswork and showmanship as a means to bring buyer and seller together. As a consultant, Blair helps creative businesses navigate around the pitch process.
Blair lives with his wife Colette and their four school-aged children in the tiny Victorian village of Kaslo, British Columbia, Canada, a short nine-hour drive from Vancouver. He is more easily found at winwithoutpitching.com where he writes the free Win Without Pitching Newsletter.
