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The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success Paperback – March 22, 2011

ISBN-13: 978-0738214696 ISBN-10: 0738214698 Edition: First Trade Paper Edition

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Product Details

  • Paperback: 240 pages
  • Publisher: Da Capo Lifelong Books; First Trade Paper Edition edition (March 22, 2011)
  • Language: English
  • ISBN-10: 0738214698
  • ISBN-13: 978-0738214696
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #92,293 in Books (See Top 100 in Books)

Editorial Reviews


An American Booksellers Association Indie Finance & Personal Investing bestseller (4/13/11), 3/29/11
“The writers demonstrate how we can change our neurocircuitry to take charge of our fate.”

Spirituality & Practice
“Some of the most fascinating and impressive material in this book comes in small pieces: material on mirror neurons and their role in empathy, the skills needed to perfect your reading of the body language of others, the importance of focus and the problem of distractions, the art of reframing a highly emotional event, tips in constructing a proactive brain, and making memories durable.”
Newsday, 4/26/11
“A sophisticated blend of cutting-edge scientific research (written for nonscientists) and doable tips.”
Midwest Book Review, May 2011
“A highly recommended read for anyone who wants to put positive thinking to good business.”, 6/14/11
“Interesting anecdotes and exercises…The writers are also able to explain the brain without using too many medical terms to scare away or bore the person who just wants to be successful.”


Curled Up with a Good Book, 8/7/11
“[A] well-rounded book…There is enough science to satisfy the skeptical reader and plenty of real-world examples to emulate.”

Portland Book Review, September-November 2011
“This book is not only for business folks, but artists, musicians, inventors, athletes—anyone who wishes to excel. The book is delightfully accessible…With this book as a guide, there’s no excuse for failure.”


About the Author

Jeff Brown, PSYD, ABPP, is a cognitive behavioral psychologist at Harvard Medical School. He lives in Boston.

Mark Fenske, PhD, is a neuroscientist and associate professor in psychology at the University of Guelph. He lives in Ontario, Canada.

More About the Authors

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Customer Reviews

This is one the best written with scientific facts by the authors.
Francisco Dillon
It is fascinating brain science, expertly written, with great strategies that EVERYONE can use to enhance all aspects of your life.
D. Nazemi
If you find you think the same as I do, you may want to seek counseling.
Addicted to Amazon

Most Helpful Customer Reviews

41 of 43 people found the following review helpful By Jennifer Cameron-Smith TOP 1000 REVIEWER on August 19, 2010
Format: Hardcover
What enables some people to succeed in life, while others simply survive? Is our maximum potential predetermined, or do we have the capacity to push beyond what we perceive to be our limitations? The authors of this book say that the workings of the brain make the difference, and that it is possible to train the brain to perform at a higher level. How? By identifying and employing the same strategies as high-achieving individuals use to overcome obstacles and reach their goals.

Perhaps the key message is that `the brain is active and subject to change no matter what you do'. This provides an opportunity: `what sets the owner of a Winner's Brain apart is the desire and the know-how to take charge of the process.' The authors have identified five `BrainPower Tools' commonly used by successful people: seeing opportunities where others don't (`Opportunity Radar'); accurately gauging and being willing to take risks (`Optimal Risk Gauge'); being able to stay focussed on a goal (`Goal Laser'); possessing the energy to take action (`Effort Accelerator'); and being able to accurately assess one's strengths and weaknesses (` Talent Meter').

Of course, we don't all share the same goals, and we will each have different definitions of success. But whatever your goals, it is likely that one or more of the eight strategies listed below will provide the keys to greater achievement. The eight strategies ( `win factors' ) are: self awareness; motivation; focus; emotional balance; memory; resilience; adaptability and brain care. In this book, the authors give examples of how each strategy works and share techniques to enhance brain function.
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34 of 36 people found the following review helpful By Ghoti on October 15, 2010
Format: Kindle Edition Verified Purchase
I'm in two minds about this book. On the one hand I loved it and certainly got my money worth but, on the other I didn't learn anything of practical use that was new. Maybe that's an unfair statement since for years I have been a keen study of these types of books, and I am a demanding reader.

Back to the positive, this book was really well written and very interesting. I thought all the "tools" and "win factors" were very valid and certainly would help someone move towards success (see the table of contents for a summary). There were no Ra-Ra moments, instead there were solid and convincing scientific arguments which were new to me.

This discussion on what functional MRI's (and other studies) show about brain functioning were fascinating and really helped to illustrate and support the points made. They went into the right level of detail, good solid discussions without getting too long. As an example, I already knew that labelling emotions helped to calm myself down but I didn't understand why. The book gives an interesting discussion of a study showing how labelling emotions calmed down the amygdalae while brain areas involved controlling behaviour lit up. To quote "By simply labelling what they were feeling with words, they were better able to control the parts of their brain responsible for overreaction and call upon greater neural resources to help them stay in Emotional Balance'.

The other aspect I liked were the examples of people who demonstrate the "win factors" eg Whoopi Goldberg "the Queen of Resilience". Typically I don't enjoy these types of digressions, but they we un-usually well written and well integrated in this book.

If this is an area that is at all new to you, I would highly recommend this book.
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26 of 34 people found the following review helpful By Champy on March 17, 2010
Format: Hardcover
I was lucky enough to receive an advance copy of this book. It immediately grabbed my attention and held on to it. I am not a science-y person, but the book is written so it didn't matter. It's intelligent, yet not written in a high-brow, aren't-we-so-brilliant way. The writers bring wit and vitality to the topic, offering relatable, real-life examples. The book is populated with engaging personalities. The writers offer practical, take-away advice that I was able to apply in my real life, both for work and as an avid athlete. I recommend this book to a wide spectrum of readers--from business executives to teachers, from athletes to parents.
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Format: Paperback
Note: I recently re-read this book, first published in 2010, and value what it offers even more now than I did then.

Opinions vary as to how much (on average) people use of their brain's capacities but there seems to be almost unanimous agreement among neuroscientists that it is possible to increase those capacities through a combination of mental and physical exercises, nutrition, and an increasing understanding of what the brain is, does, and can do. Hence the great value of this book. With Liz Neporent, Jeff Brown and Mark Fenske identify and then rigorously examine eight strategies that great minds use to achieve success (however defined) and what those with less-than-great minds can learn from them.

As they explain in the Introduction, "Our definition of Winners encompasses the usual conception: people who meet with extraordinary success in the particular aspects of life they value most...The kind of Winners we are talking about revel in the journey toward their goals almost as much as the destination itself, and they strive for the type of success that helps make the world a better place." This is precisely what Teresa Amabile had in mind years ago when offering career advice during a commencement address at Stanford: "Do what you love and love what you do because what you love is what you'll do best." Brown and Fenske include dozens of such Winners in this book, telling their stories that (whether they realize it or not) "illuminate the science and the theories" on which the eight strategies are based.
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