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The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success Paperback – March 22, 2011

ISBN-13: 978-0738214696 ISBN-10: 0738214698 Edition: First Trade Paper Edition

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Product Details

  • Paperback: 240 pages
  • Publisher: Da Capo Lifelong Books; First Trade Paper Edition edition (March 22, 2011)
  • Language: English
  • ISBN-10: 0738214698
  • ISBN-13: 978-0738214696
  • Product Dimensions: 8.9 x 5.9 x 0.8 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #320,519 in Books (See Top 100 in Books)

Editorial Reviews

Review

An American Booksellers Association Indie Finance & Personal Investing bestseller (4/13/11)

WomanAroundTown.com, 3/29/11
“The writers demonstrate how we can change our neurocircuitry to take charge of our fate.”

Spirituality & Practice
“Some of the most fascinating and impressive material in this book comes in small pieces: material on mirror neurons and their role in empathy, the skills needed to perfect your reading of the body language of others, the importance of focus and the problem of distractions, the art of reframing a highly emotional event, tips in constructing a proactive brain, and making memories durable.”
 
Newsday, 4/26/11
“A sophisticated blend of cutting-edge scientific research (written for nonscientists) and doable tips.”
 
Midwest Book Review, May 2011
“A highly recommended read for anyone who wants to put positive thinking to good business.”
 
Hearpreneur.com, 6/14/11
“Interesting anecdotes and exercises…The writers are also able to explain the brain without using too many medical terms to scare away or bore the person who just wants to be successful.”

 

Curled Up with a Good Book, 8/7/11
“[A] well-rounded book…There is enough science to satisfy the skeptical reader and plenty of real-world examples to emulate.”

Portland Book Review, September-November 2011
“This book is not only for business folks, but artists, musicians, inventors, athletes—anyone who wishes to excel. The book is delightfully accessible…With this book as a guide, there’s no excuse for failure.”

 

About the Author

Jeff Brown, PSYD, ABPP, is a cognitive behavioral psychologist at Harvard Medical School. He lives in Boston.

Mark Fenske, PhD, is a neuroscientist and associate professor in psychology at the University of Guelph. He lives in Ontario, Canada.


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Customer Reviews

4.3 out of 5 stars
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Back to the positive, this book was really well written and very interesting.
Ghoti
The writers offer practical, take-away advice that I was able to apply in my real life, both for work and as an avid athlete.
Champy
I spend a lot of time on goal setting and goals only work with good motivation.
Jim Estill

Most Helpful Customer Reviews

39 of 41 people found the following review helpful By Jennifer Cameron-Smith TOP 1000 REVIEWER on August 19, 2010
Format: Hardcover
What enables some people to succeed in life, while others simply survive? Is our maximum potential predetermined, or do we have the capacity to push beyond what we perceive to be our limitations? The authors of this book say that the workings of the brain make the difference, and that it is possible to train the brain to perform at a higher level. How? By identifying and employing the same strategies as high-achieving individuals use to overcome obstacles and reach their goals.

Perhaps the key message is that `the brain is active and subject to change no matter what you do'. This provides an opportunity: `what sets the owner of a Winner's Brain apart is the desire and the know-how to take charge of the process.' The authors have identified five `BrainPower Tools' commonly used by successful people: seeing opportunities where others don't (`Opportunity Radar'); accurately gauging and being willing to take risks (`Optimal Risk Gauge'); being able to stay focussed on a goal (`Goal Laser'); possessing the energy to take action (`Effort Accelerator'); and being able to accurately assess one's strengths and weaknesses (` Talent Meter').

Of course, we don't all share the same goals, and we will each have different definitions of success. But whatever your goals, it is likely that one or more of the eight strategies listed below will provide the keys to greater achievement. The eight strategies ( `win factors' ) are: self awareness; motivation; focus; emotional balance; memory; resilience; adaptability and brain care. In this book, the authors give examples of how each strategy works and share techniques to enhance brain function.
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33 of 35 people found the following review helpful By Ghoti on October 15, 2010
Format: Kindle Edition Verified Purchase
I'm in two minds about this book. On the one hand I loved it and certainly got my money worth but, on the other I didn't learn anything of practical use that was new. Maybe that's an unfair statement since for years I have been a keen study of these types of books, and I am a demanding reader.

Back to the positive, this book was really well written and very interesting. I thought all the "tools" and "win factors" were very valid and certainly would help someone move towards success (see the table of contents for a summary). There were no Ra-Ra moments, instead there were solid and convincing scientific arguments which were new to me.

This discussion on what functional MRI's (and other studies) show about brain functioning were fascinating and really helped to illustrate and support the points made. They went into the right level of detail, good solid discussions without getting too long. As an example, I already knew that labelling emotions helped to calm myself down but I didn't understand why. The book gives an interesting discussion of a study showing how labelling emotions calmed down the amygdalae while brain areas involved controlling behaviour lit up. To quote "By simply labelling what they were feeling with words, they were better able to control the parts of their brain responsible for overreaction and call upon greater neural resources to help them stay in Emotional Balance'.

The other aspect I liked were the examples of people who demonstrate the "win factors" eg Whoopi Goldberg "the Queen of Resilience". Typically I don't enjoy these types of digressions, but they we un-usually well written and well integrated in this book.

If this is an area that is at all new to you, I would highly recommend this book.
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26 of 34 people found the following review helpful By Champy on March 17, 2010
Format: Hardcover
I was lucky enough to receive an advance copy of this book. It immediately grabbed my attention and held on to it. I am not a science-y person, but the book is written so it didn't matter. It's intelligent, yet not written in a high-brow, aren't-we-so-brilliant way. The writers bring wit and vitality to the topic, offering relatable, real-life examples. The book is populated with engaging personalities. The writers offer practical, take-away advice that I was able to apply in my real life, both for work and as an avid athlete. I recommend this book to a wide spectrum of readers--from business executives to teachers, from athletes to parents.
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7 of 9 people found the following review helpful By Viviane Crystal TOP 1000 REVIEWERVINE VOICE on July 25, 2010
Format: Hardcover
It may seem like common sense to figure out what marks the thinking of successful men and women. But that's not absolutely evident since there are so many books and talks being given on how to create success, whether that be financial, professional, or otherwise. These two authors have here focused on the eight mental and emotional strategies that may not absolutely guarantee but certainly seem to be the "keys" to achievement for those with the spark to begin the process!

The topics are presented with different ideas than most people consider and are backed by neuroscience and biological experiments that literally and repeatedly visualize changes in the brain that accompany creation of something new and unique. This involves laser-like focus, consideration of how much one is willing to risk, a talent meter, an eye and mind for opportunity which arises at just the right moment, and an effort accelerator. How many have become stuck in one of these places and literally paralyzed so that the dream seems deferred forever? This book deals with how to meet such obstacle moments as well.

Other factors include self-awareness of one's optimistic or pessimistic or somewhere in between (like most people) nature, motivation or drive, emotional balance in the midst of whatever challenges arise in the creative process, the ability to be proactive and resilient through it all, a willingness and ability to adapt to the present circumstances, and so much more.

No, the road to success isn't something we can all assume we know; and if the reader wants to be a winner of any size, shape, and form, this is a very useful book to use as a guidepost in that wondrous cycle of evolution that might make you into someone who lives with a winner's brain! Fascinating material, examples and a clearly presented program one would be wise to follow!
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