About the Author
Growth in the service industry is driven by performance. The dynamics that make up that process are what make some companies more successful than others. In many ways companies that demonstrate rapid and profitable growth are no different than a successful sports team. Rusty Markland is a coach in business and on the field. In business as in sports we are all judged on personal performance. Getting the most out of each employee is the job of the corporation (coach). This is not a "Rah, Rah" motivational book, this is a "how to" book for managers and salespeople, a book that is often arrogant, controversial yet eye opening for those that work and survive in the service world. Rusty has been managing, coaching and building successful service companies based on sales and service for the last three decades. His ability to drive production through sells is unique in the service industry based on player personnel and placement, ("Don't enter a mule in a horse race.") are but some of the explained "Rustyisms" you will read about. Teams are only as successful as the coaching, "it is what it is.". Enter the Land of "IS" with Markland and navigate the world of service production and sells through his eyes.