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The World of Internet Marketing: The Basics Kindle Edition
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More About the Author
Jonathan brings a wealth of knowledge and experience to the marketing challenges of today. Through his determination and devotion to excellence, he has helped numerous businesses achieve results others could only dream.
Jonathan earned a Master's Degree in Business Administration from Fairleigh Dickinson University, a Master's Degree in Computer Graphics from the College of New Rochelle, and a Bachelor's Degree in Graphic Design from the Ringling College of Art and Design.
Top Customer Reviews
The author is a fan of Wordpress.com, or at least I think he is. I know I am, and I agreed with all he said about it. You can create your Web site using Wordpress.com. You can create your blog or blogs using Wordpress.com. Or you can create all your sites (Web site & blogs) using Wordpress.com.
The author is a consultant to companies needing help with their Internet Presence. So the book is clearly a marketing piece to help promote his practice. Although I thought the booklet was well organized and well written, I thought it was kind of short to be called a book. I've been doing some reading lately on selling books through Amazon as ebooks and based on what I have read the Kindle edition of this book probably should have been no more than $3.99 and probably should have been priced at $2.99. This brings up an interesting point regarding this book - the use of Amazon as a way to sell content ( information & marketing materials) is yet another consideration when creating an Internet Presence mix. The author failed to discuss this, and I think it probably should have been discussed. Do you price such products at a higher price to make much money? Or do you price them so they will sell and be read at a lower price? 4 stars!
He covers the basics about online reputation and brand management, the value of LinkedIn, Twitter, WordPress, blogging, and other social media sites and then goes on to scratch the surface on website design and architecture that will deliver maximum results for your efforts. If you are new to Internet Marketing then this is a good starting point. I only remove 1 star due to the relative shortness of the book which is 55 pages of content.
I'm looking forward to reading the subsequent "advanced" volumes.
~~Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."
Now that you have that information about me, you are probably asking yourself, "Why in the world would this person pick up a book on internet marketing and read it from cover to cover in one sitting?!?!?" Well, I consider myself an above average user of social networking, and about 90% of my non grocery and fuel related purchases are made online. I like to know how things work, including the internet. When I am looking for products and services to purchase online, I want to know the how and why I am directed to particular websites over another (why yes, I am part geek too I suppose).
Mr. Goodman's book was a candid, basic look at how to market your business on the internet. It was written in simple, plain English that didn't use difficult business jargon to help me, a non-business owner, understand how companies can grow using social media to market their products. Reading this book gave me some powerful insights on how to increase my purchasing power using social media, how to find and work with businesses that I can connect on a personal level with (I am a huge supporter of small, local business), and even how I might even use social media to save money when I buy! WIN, WIN!
It may seem a little odd and backward for a person who isn't attempting to gain more customers for their business to read Mr. Goodman's book, BUT, if I learned something... you certainly can too!Read more ›
This is the kind of book that you'll want to make little notes on things to come back to. I know that there is a ton of important details he talks about that I want to know more about. Goodman points out things that you'd never think about unless you either knew someone that was doing this before, had done it before, or paid for the service- and he puts it at your fingertips!
Since this book is just the first installment in the series, I cannot wait to find out what other gold mine he'll produce in the next pieces. If this is the basics, what will come next? I can only imagine it will be just as full of useful information and good tips!
This book is a must have for everyone- not just those starting out. Because let's face it, no matter how long you've been at it, chances are you've forgotten something that he mentions! Check it out, it's a great piece, full of useful, well thought out information!
Most Recent Customer Reviews
Although I've been at this Internet Marketing gig for a more than a year now, I found Mr. Goodman's succinct and well documented book to contain a number of useful gems that I... Read morePublished 21 months ago by Damian Konopka
Whether you are a novice or an expert at the crazy ever changing world of the Internet, you are bound to learn a ton from this book! Read morePublished on August 9, 2013 by Lisa Renee
This was an interesting read for me. I'm not an entrepreneur nor do I plan to start my own business....but I am interested in how the technological age affects us all. Read morePublished on August 8, 2013 by Pamela Guzzino
Goodman's book discusses the hows and whys of establishing an online presence for one's business in a clear, informative manner. Read morePublished on July 5, 2013 by Deborah DeGeorge
This book is amazing! It's written in such an easy style - making the reader feel like they're reading simple instructions! Read morePublished on June 24, 2013 by syk
This book was easy for me to follow and has left me eager to see the next two installments. I had been putting off the task of creating a new web site (a friend did it for me the... Read morePublished on June 21, 2013 by Realism Painter
I am very intimidated by today's world of technology, particularly social networks. While I have a LinkedIn profile, I rarely saw the benefit - Jonathan Goodman certainly opened... Read morePublished on June 10, 2013 by Helene Fischer
People starting a new business need to have a presence online and need to be able to be found. This book by Jonathan Goodman, The World of Internet Marketing: The Basics is a... Read morePublished on June 5, 2013 by Michelle Dunn
This book is well written and easy to read. More importantly, it gives an honest look into the complex world of internet marketing. Read morePublished on June 3, 2013 by Amazon Customer
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