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The World of Internet Marketing: The Basics Kindle Edition

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Length: 84 pages Word Wise: Enabled
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Editorial Reviews

About the Author

Jonathan Goodman started his career at the dawn of the Internet age producing ecommerce websites for MicroWarehouse. During the dot.com boom he built the ecommerce site for Earthweb and after the bust he managed the ecommerce site for Suburban Propane. Jonathan is President of Halyard Consulting, which was founded in 2007 when he recognized the difficulties small businesses had gaining top positions in the search engines. Since then his focus has been to improve the search rankings of businesses with geographically specific customers. He believes that small businesses with limited resources deserve the same opportunities for search engine success as larger companies with powerful budgets. Jonathan brings a wealth of knowledge and experience to the marketing challenges of today. Through his determination and devotion to excellence, he has helped numerous businesses achieve results others could only dream. Jonathan earned a Master’s Degree in Business Administration from Fairleigh Dickinson University, a Master’s Degree in Computer Graphics from the College of New Rochelle, and a Bachelor’s Degree in Graphic Design from the Ringling College of Art and Design. Jonathan has spoken at numerous conferences and conventions running the gamut from higher education symposiums to music industry conferences to WordPress WordCamps.

Product Details

  • File Size: 1332 KB
  • Print Length: 84 pages
  • Publication Date: February 3, 2013
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00BAUZY8W
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #500,293 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Jonathan is President of Halyard Consulting, founded in 2007 when he recognized the difficulties small businesses had gaining top positions in the search engines. Since then his focus has been to improve the search rankings of businesses with geographically specific customers. He believes that small businesses with limited resources deserve the same opportunities for search engine success as larger companies with powerful budgets.

Jonathan brings a wealth of knowledge and experience to the marketing challenges of today. Through his determination and devotion to excellence, he has helped numerous businesses achieve results others could only dream.

Jonathan earned a Master's Degree in Business Administration from Fairleigh Dickinson University, a Master's Degree in Computer Graphics from the College of New Rochelle, and a Bachelor's Degree in Graphic Design from the Ringling College of Art and Design.

Customer Reviews

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4 of 4 people found the following review helpful By Jeff Lippincott on May 9, 2013
Format: Paperback
I liked this little booklet. It was an easy read, straightforward, and informative regarding its topic. It explains a small business' need to create an Internet Presence. And it goes through the basic ways to create such a presence. Obviously you will need a Web site. A blog would be nice to have, too. And then getting involved in the LinkedIn site was also suggested and explained pretty well, too. A few other social media sites were mentioned like Facebook, but not overdone. I appreciated this since I am not a Facebook fan.

The author is a fan of Wordpress.com, or at least I think he is. I know I am, and I agreed with all he said about it. You can create your Web site using Wordpress.com. You can create your blog or blogs using Wordpress.com. Or you can create all your sites (Web site & blogs) using Wordpress.com.

The author is a consultant to companies needing help with their Internet Presence. So the book is clearly a marketing piece to help promote his practice. Although I thought the booklet was well organized and well written, I thought it was kind of short to be called a book. I've been doing some reading lately on selling books through Amazon as ebooks and based on what I have read the Kindle edition of this book probably should have been no more than $3.99 and probably should have been priced at $2.99. This brings up an interesting point regarding this book - the use of Amazon as a way to sell content ( information & marketing materials) is yet another consideration when creating an Internet Presence mix. The author failed to discuss this, and I think it probably should have been discussed. Do you price such products at a higher price to make much money? Or do you price them so they will sell and be read at a lower price? 4 stars!
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2 of 2 people found the following review helpful By The Marketing Guy Who Drives Sales -r on May 30, 2013
Format: Paperback
I read my review copy of Jonathan Edward Goodman's work over this past weekend and enjoyed it. The author states in the Introduction that he set out to write an "A-Z" book on Internet marketing but then decided to split it into three volumes, this work being Volume I in the series.

He covers the basics about online reputation and brand management, the value of LinkedIn, Twitter, WordPress, blogging, and other social media sites and then goes on to scratch the surface on website design and architecture that will deliver maximum results for your efforts. If you are new to Internet Marketing then this is a good starting point. I only remove 1 star due to the relative shortness of the book which is 55 pages of content.

I'm looking forward to reading the subsequent "advanced" volumes.

~~Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."
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2 of 2 people found the following review helpful By Victoria Bellisario on August 9, 2013
Format: Paperback
Truthfully, I dread reading anything remotely technical. As a business owner, I don't have a great deal of spare time. I was delighted to find Mr. Goodman's book in plain language and easy to follow. I was able to read it in an evening. I am a beginner at internet marketing, and while I knew some of this material,there was definitely new information for me that I think will really make a difference in my business. Looking forward to beefing up my use of LinkedIn after reading this, and ready for the next installments of this book.
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1 of 1 people found the following review helpful By Lisa Renee on August 9, 2013
Format: Paperback
Whether you are a novice or an expert at the crazy ever changing world of the Internet, you are bound to learn a ton from this book! Johnathan's book is a one-stop bundle of invaluable information. I have been using the Internet since it's infancy and I still learned bunches from this book. It is a must read for someone who wants to own their own e-commerce website, or even if you are just looking to improve traffic to your site. You are guaranteed to learn more then a few good tricks on how to position your product or service online, improve traffic, and stay on top of the ever growing network of social media, etc. I highly recommend this book to all, no matter what your level of expertise is. 5 stars here...and I look forward to reading all his series to come!
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1 of 1 people found the following review helpful By Michelle Dunn VINE VOICE on June 5, 2013
Format: Paperback
People starting a new business need to have a presence online and need to be able to be found. This book by Jonathan Goodman, The World of Internet Marketing: The Basics is a great little book for anyone who wants to gain online credibility, needs some information on creating their LinkedIn profile, blogging, Facebook and how to make your own web site found. With all the new technology out there business also need to make sure their websites are available for all kinds of different electronic devices and this book can help you tweak your web site in order to do that successfully. This is a short book, easy to read and full of some great information that will help you be successful online.
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1 of 1 people found the following review helpful By W. Terry Whalin on May 15, 2013
Format: Paperback
If you want to get started online, this short volume will show you:

How to build an online presence and gain credibility

How to gain value from some of the various aspects of LinkedIn

Some basics on blogging, Facebook and Twitter

Some basics on web design

The book covers other topics as well but these basics are critical for everyone on the internet. I enjoyed reading this book and the valuable insights from Jonathan Edward Goodman.

I recommend you read this book with a yellow highlighter, then go back and apply the lessons to your internet marketing.
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