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The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today's Business World Hardcover – September 1, 2009

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Editorial Reviews

Review

“Whether you’re starting out, or starting over, The Wow Factor delivers.”—Keith Ferrazzi, author of Who’s Got Your Back

About the Author

Frances Cole Jones founded Cole Media Management in 1997. From the beginning, the company’s focus has been on cultivating clients’ inherent strengths to develop the communication skills that will enhance their professional and personal performance. The scope of Jones’s work includes preparation for television and print interviews, IPO road shows, meetings with potential investors, and internal meetings with partners, sales staff, and in-house personnel. She also provides presentation skills seminars and speechwriting. The author of How to Wow, Frances Cole Jones lives in New York City.
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Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 208 pages
  • Publisher: Ballantine Books (September 1, 2009)
  • Language: English
  • ISBN-10: 034551789X
  • ISBN-13: 978-0345517890
  • Product Dimensions: 5.8 x 0.9 x 8.6 inches
  • Shipping Weight: 13.6 ounces
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,623,815 in Books (See Top 100 in Books)

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More About the Author

Frances Cole Jones is the author of How to Wow: Proven Strategies for Selling Your (Brilliant) Self in any Situation and The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today's Business World (Ballantine Books/Random House). She also has an app for the iPhone and iPad called "Interview Wow".

Time Magazine said, "Jones' shrewd book will give the nervously employed that requisite competitive edge."

Her blog (http://www.francescolejones.com/blog/) was voted one of the top 100 websites for women by Forbes.com

Frances appears frequently on ABC and Fox News, is a body language expert for The Insider, a business etiquette expert for Demand Media's eHow video series, and a job interview expert for About.com.

Frances speaks frequently around the country on topics such as "10 Things You Can Do Today to Wow Tomorrow", "Catch Your Customer's Attention--Keep Their Trust", and "The Art of Selling".
In addition to writing and speaking, Frances is the President of Cole Media Management, a media training company focused on cultivating clients' inherent strengths to develop more powerful communication skills.

Prior to founding Cole Media Management, Frances worked at St. Martin's Press, Viking Penguin, and Doubleday as an editor of commercial nonfiction. The experience of helping authors translate their ideas into books that retain their unique voice is part of what makes her valuable to clients. "There's no point in my writing a perfectly crafted sound bite that you have to strain to remember," Frances says. "You need to sound like you. You on your best day."

For more information visit www.FrancesColeJones.com.

Customer Reviews

Most Helpful Customer Reviews

21 of 24 people found the following review helpful By Insights Guru on December 27, 2009
Format: Hardcover
Where is the beef? Beyond the cute "title", this book lacks content or any significant ground breaking insights on how to WOW people!. I guess you can still wow some people who have low standards. If you follow the author's advice, she recommends that before an interview make sure you "take a shower", "research the company", and of course, my favorites..."Wash your hair and clean your nails", "don't chew gum", "don't have headphones in your ears during the interview!"
As you can see, the author has tons of advice, I can't say I disagree with it!...However, I'm afraid that to really wow high achieving people you will need more than what this book provides.
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1 of 3 people found the following review helpful By Elizabeth A. Hancock on July 30, 2010
Format: Hardcover Verified Purchase
The author has good advice and examples of what--and what not--to do in business situations. Most of it seems common-sense to me, but apparently many others need the information or she wouldn't have put it in the book.

I liked the tone of the writing: down-to-business and "real"--there's no condescension involved, and in today's job market, that's what we ALL need, right?

I'll probably read this again and again, and have my teens read it as well--if I can get them to do so. All in all, a good book for a good price if you get it on AMAZON.
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4 of 8 people found the following review helpful By Midwest Book Review on December 17, 2009
Format: Hardcover
THE WOW FACTOR: THE 33 THINGS YOU MUST (AND MUST NOT) DO TO GUARANTEE YOUR EDGE IN TODAY'S BUSINESS WORLD is for any business person seeking to reinvent themselves given new times and challenges, from executives to recent graduates facing business competition and more. Three key sections tell how to change common attitudes, habits and skills, get a resume to the top of the pipe and network more effectively, and take a range of steps to make things happen.
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