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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Paperback – April 6, 2010

4.3 out of 5 stars 115 customer reviews

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Editorial Reviews


"Highly recommended for anybody with anything to market online including him- or herself." ---Library Journal Starred Review --This text refers to the Audio CD edition.

About the Author

Shama Kabani (formerly Hyder) is the founder of The Marketing Zen Group, a full-service online marketing firm that serves clients around the world. Fast Company has dubbed her “an online marketing shaman and a millennial master of the universe.” She holds a Masters degree in Organizational Communication from the University of Texas at Austin. Her Web sites, marketingzen.com and Shama.tv have turned into high-traffic destinations for people looking for advice on how to successfully market their businesses online. Companies of all sizes and the media look to Shama to guide them when it comes to the vast world of social media marketing. She has been named one of the 10 Most Influential and Powerful Women in Social Media and, in 2009, Businessweek honored Shama as one of the Top 25 under 25 entrepreneurs in North America.

Product Details

  • Paperback: 200 pages
  • Publisher: BenBella Books (April 6, 2010)
  • Language: English
  • ISBN-10: 1935251732
  • ISBN-13: 978-1935251736
  • Product Dimensions: 9 x 6.3 x 0.6 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (115 customer reviews)
  • Amazon Best Sellers Rank: #752,357 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
This is my tenth time reviewing this book! The author has an in with Amazon to take down her bad reviews. This book, in my opinion, has been review stuffed! I find it hard to believe that 44 people decided to write their first book review, and just by LUCK it's the same Book!!! and all 44 people gave it 5 stars!!! WOW! - Note to the author: If you write a good book, you don't have to write (or ask someone to write) unethical reviews!!! Grow up Kid!!!

The subtitle of the book is ...Build Credibility...LOL!

Many sections of the book were not even written by the author, and these so called experts give bad advise! limit the number of people that follow you on twitter, don't use Youtube, and don't worry about SEO! Yea, Great!!!!

I have read over 67 books on social media, and I have to tell you this book is at the bottom! and i've read some bad ones. When it comes to why i don't like it - there are too many things to list, way too many! In my past reviews i went into detail why, but they were just wiped away from amazon for no reason other than the authors influence!

If you want good books on the topic try these because, their written by people who know what their talking because they obtained the knowledge themselves.
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26 Comments 155 of 173 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Kindle Edition
I've been reading social media marketing books for about a year, and most of them over-promise and under-deliver. This one is different. For the first time, I feel like I "get" it.

It's filled with no-nonsense, practical tips that actually work instead of pie-in-the-sky talk about what social media "can" do.

I started reading the ebook on an airplane, and wasn't quite done when the plane landed -- so I made my husband drive, so I could finish it. If you'd ever ridden with my husband, you'd know that meant I just didn't want to stop reading.

If you want a step-by-step guide to what to do -- and what to avoid -- this is the book for you. I've been a marketer for a long time, so I have some habits to unlearn according to this author. She explained why in a way I can understand, so I might actually follow her advice.
2 Comments 105 of 117 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Kindle Edition
When I sat down to enjoy Shama Kabani's new book, the Zen of Social Media Marketing, I was expecting to absorb a couple chapters a night during my quest to take my online marketing prowess to the next level.

I read the entire thing in one evening.

Not since Claude Hopkins' 1923 classic Scientific Advertising has a marketing book held my attention so intently. Shama, a lively and personable genius in her own right, didn't see any need to fluff her book up with generalities and useless anecdotes. Rather, every word, every case study, every personal story is crafted to bring the reader into a deeper understanding of how to lay an effective social media marketing foundation.

I like authors who respect my time and give me exactly what I need. Shama does both.

It's no surprise that digital marketing guru Chris Brogan chose to write the book's foreword. Brogan's philosophy of putting people over platforms aligns perfectly with Shama's style of nurturing very real, human relationships through online mediums. She sees the internet as an extension of (not a replacement for!) community and draws on common real world interactions like coffee houses and office-networking events to illustrate her point.

Chapter one is all about the philosophy of online marketing. "If you aim at nothing, you'll hit it every time" is what my mother always says. Shama writes: "online marketing is the art and science of...leveraging the internet to get your message across so that you can move people to action." The message is clear: you don't do social media marketing because your competitors do; you do it because it has the ability to "convert strangers into consumers and consumers into customers."

"Strategy should always come before tactics.
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Comment 81 of 92 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback
An author fresh out of college with virtually no track record writes a book that purports to tell us how to do what she has never done! Well, maybe she's got some ideas. Let's take a look...No, she doesn't. She tells you to get on Facebook, LinkedIn and Twitter. She tells you to post updates, tweet, make friends and try to "convert" them to your brand (as others have pointed out, she's vague as to how, exactly; the implication is if they hang long enough they'll buy your product or service....err, yeah.) She has all of these far-too-simple-for-the-messy-real-world "strategies," like, have good content, be interesting and sincere, and don't lie. Well, she has no track record in social media (unless she's not revealing it, but why would she do that? Plus, she's 25; I mean, what could she have done, social media for her little brother's lemonade stand?) She claims she's now so busy she's turning down business, but all I see her doing is appearing on TV to hawk herself and her book/website. I don't see anything someone with a reputation would do, such as case studies with nameable, traceable clients. Instead we get pointers that are well-known (update often, keep up with the conversation, offer your subscribers useful and free information, cross-publicize) and very sketchy basics for only three platforms. The rest, she states with the confidence of someone who's been out of school for a year, aren't worth the trouble. (Really? YouTube not worth the trouble? Yelp not worth the trouble?) She gives a lot of advice we've heard before as though it's new, and most of it doesn't work anyway. (Get a prospect's email by asking them to fill out a form to log in to post. Yeah, that's why everyone has fake email addresses these days, that you can get from Yahoo or Google for free.Read more ›
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